Make the most of your brand by leveraging all three pillars of it: consumer, corporate, and employer. Each represents something unique and useful, but combining them will create a synchronized, powerhouse brand that is immediately recognized and valued by potential hires. This webcast presentation explains the ins and outs of creating a strong, unified brand presence that incorporates all of your brand entities—setting your company up for even greater business success. Learn more about LinkedIn Talent Solutions: https://lnkd.in/g3NRhUJ

1. A Winning Combination
Aligning Employer, Consumer and Corporate Brands for Success

2. Your Speaker Today
​Kristin Rice
Senior Solutions Consultant, LinkedIn

3. Today’s agenda
1. Defining the 3 Pillars of a Unified Brand
2. The Impact of a Unified Brand to Your Business
3. Tips for Aligning Employer, Corporate and Consumer Brands
4. Q&A

5. Determining Your Brand Essence

7. The ROI of a Unified Brand

8. Getting Started – 5 Tips

9. Embrace Your
Company Culture
1

10. Don’t fuck up the culture!
P e t e r T h i e l

12. Let Your Brand
Story Shine
2

14. Storytelling is a Key Ingredient for These Brands

15. Storytelling is a Key Ingredient for These Brands

16. Turn Your
Employees into
Brand Ambassadors
3

17. 70% of customer brand perception is determined by
experiences with people

18. Employees are your MOST trusted source
0
10
20
30
40
50
60
Financial Earnings & Operational
Performance
Business Practices/Crisis Handling Treatment of Employees/Customer Partnerships/Programs to Address
Societal Issues
Innovation Efforts Views on Industry Issues
Company CEO Senior Executive Employee Media Spokesperson
2016 Edelman Trust Barometer Global Report

19. So, let them do the talking

20. Break Silos Between
HR and Marketing
4

22. Who’s In Charge of Employer Branding?
CEOs:
60% CEOs
32% HR
Marketing:
38% HR
50% CEO
HR:
60% HR*
“Who has primary accountability for employer branding initiatives?”
Source: Universum 2020 Outlook: The Future of Employer Branding
*Averaged results from HR Manager/Director, Talent Acquisition Manager/Director, Recruitment Manager/Director

23. Stakeholders See Room for Improvement & Collaboration
CEOs:
52% YES!
Sr. MGMT:
70% YES!
HR:
77% YES!
“Do you see a need for closer cooperation within employer branding between
executives, marketing, and HR/recruiting?”

24. Become Obsessed
with Brand
Experience
5

25. Who are our
candidates?

26. An Integrated Approach to Marketing
Build integrated media
plan for all channels
Compare and prioritize
target audiences for Corp,
TA and Marketing
Switch messaging/target
based on performance

27. Key Takeaways
#5
#4
#3
#2
#1

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