Step out of the shadow of the competition! In this presentation from Talent Connect Vegas 2013, learn how to leverage your LinkedIn profile— as well as other tools on LinkedIn—to build your personal brand as a recruiter. Get inspired with LinkedIn's Employer Brand Playbook: http://linkd.in/174lYC9 Learn more about LinkedIn Talent Solutions: http://linkd.in/1bgERGj Subscribe to the LinkedIn Talent Blog: http://linkd.in/18yp4Cg Follow the LinkedIn company page: http://linkd.in/1f39JyH Tweet with us: http://bit.ly/HireOnLinkedIn

1. Build your Professional Identity and Brand
Rebecca Craig
Strategic Product Consultant
Stacy Takeuchi
Solutions Consultant

2. Agenda
 Build your professional recruiter brand
 Enhance your online reputation using LinkedIn
 Help strengthen your company’s overall talent brand presence
#intalent

3. What is a Brand?
Marketing experts will generally answer along
the lines of "a brand is your image". But a brand
is more than just your image. It also includes
your customers‘ experience and the expectation
you set when doing business with others. In
short, it is a promise.
– Scott Spanbauer
#intalent

4. Why is Your Brand Important?
#intalent

5. First Impressions Count
#intalent

6. Build Your Personal Brand Online

7. #intalent

8. You Are Your Company’s
Best Brand Ambassador
#intalent

9. Who Are You More Likely to Engage With?
VS
#intalent

10. The Structure of Your LinkedIn Profile
Profile Picture
Headline
Public URL
Recent Activity
#intalent

11. The Structure of Your LinkedIn Profile
Summary
Experience
#intalent

12. The Structure of Your LinkedIn Profile
Causes you support
Summary
Headline
Skills
#intalent

13. The Structure of Your LinkedIn Profile
Causes you support & Additional Info
Education
Connections you Follow
What
Summary
Profile Picture
Headline
Skills
Recommendations
Groups you’ve joined
Public URL
Recent Activity
Experience
#intalent

14. The Structure of Your LinkedIn Profile
Education & Additional Info
Recommendations
#intalent

15. The Structure of Your LinkedIn Profile
Connections
Groups you’ve joined
#intalent

16. The Structure of Your LinkedIn Profile
Summary
Headline
#intalent

17. Four Important Elements of a
Professional, Branded Profile

18. 1: Pick a Professional, Engaging Photo
#intalent

19. 2: Leave a Positive Footprint Behind
#intalent

20. 3: Show People…Don’t Tell People…
#intalent

21. 4: Get Recommended
My experience
as a candidate
was unlike any
other - she
helped me find
my dream job!
Great to work
with – brings
energy to us all
every day
Strongest data
engineer I have
worked with –
great to have
him in my team
We couldn’t
have done it
without her!
He was always
professional,
managed
expectations
and delivered
huge value to
our business
#intalent

22. Enhance Your Expert Reputation Online By
Engaging With Your Network

23. Jobs! Jobs! Jobs!
Jobs!
HEY! Here’s a job!
Jobs!
OMG Jobs!
#intalent

24. Think in Thirds
1/3: Job Opportunities
1/3: Company News and Talent Brand Stories
1/3: Industry News and Personal Interests
#intalent

25. 1/3: Share Job Opportunities
#intalent

26. Your Brand in Action
#intalent

27. 1/3: Share Company News and Talent Brand Stories
#intalent

28. 1/3: Share Industry News and Personal Interests
#intalent

29. Make Your Updates Count

30. How Often Should I Share?
FREQUENTLY!
 Most engagement will happen within the
first 48 hours
 An update every couple of days will
maximize engagement
 2-3 updates per week per audience
#intalent

31. How Do I Increase Engagement?
Sharing
Liking
Call
Out/Call to
Action
#intalent

32. Measure The Impact of Your Brand

33. Analyze Your Engagement
#intalent

34.  Dove into the key areas of a profile to enhance your professional brand
 Showcased how status updates build your reputation and your company
talent brand including best practices for sharing
 Gave examples of how you can show off your company’s talent brand
through your own profile
 Evangelize the message - turn your company into a team of talent brand
ambassadors
#intalent