Make the most of all of the tools within the LinkedIn ecosystem! Uncover ways to make the connections between each of LinkedIn's in-product offerings and extended services to enhance your recruiting and candidate experience. Learn more about LinkedIn Talent Solutions: http://linkd.in/1bgERGj Subscribe to the LinkedIn Talent Blog: http://linkd.in/18yp4Cg Follow the LinkedIn company page: http://linkd.in/1f39JyH Tweet with us: http://bit.ly/HireOnLinkedIn

1. How Core Products and
APIs Can Enhance Recruiting
Jeffrey Li
Solutions Architect
Dave Vetter
Technical Solutions Consultant

2. Agenda
 Introductions
 Taking Full Advantage of What LinkedIn Has to Offer
 LinkedIn Plugins and How They Can Work For You
 LinkedIn Recruiter Integrations
 LinkedIn Available APIs
 Questions and Comments

3. Taking Full Advantage of What
LinkedIn Has to Offer

4. The Social Web
Social networking has
changed the behavior of
online users.
Changes the way users:
 Process information
 Make buying decisions
 Look for employment
People expect information to
be relevant and personalized.

5. The Largest Professional Network
238M+ +2 new 143 M+
Members worldwide
Members per second
*Monthly unique visitors
North America:
91M+
Brazil:
13M+
Europe, Middle East
and Africa:
74M+
Asia Pacific:
42M+
*Monthly unique source: Comscore

6. How Social is Your Site?
 Does you site provide
personalize content and
insights?
 Does you site capture your
talent brand?
 Is your site attracting and
engaging with the right talent?

7. LinkedIn Plugins and
How They Can Work For You

8. Wait… What’s a plugin?
 Packaged solutions
 Code is automatically
generated
 Easy to implement
 “What you see is what you get”
http://developer.linkedin.com/plugins

9. Leveraging the Power of LinkedIn
 Maximize your investment with
FREE Plugins (“widgets”)
 Bring LinkedIn solutions to any
site you own
 Followers receive personalized
content and insights
 … and more!

10. Jobs You May Be Interested In
Personalized
job listings
Increase
engagement
with passive
candidates

11. Follow Button
Easy, oneclick follow
Build
Follower
ecosystem
Status
Updates
appear in
news feed

12. Apply With LinkedIn
Better
experience
using
LinkedIn
profile
Easy, oneclick apply
Receive
applications
via email (or
JSON/XML)

13. Company Insider
Built in
Follow
button
Show
visitors who
they know

14. LinkedIn Recruiter Integrations

15. Cross System Awareness Executive Summary
Cross System Awareness enables Recruiter seat holders to be able to view
LinkedIn member profile data, as well as associated Recruiter activity, directly
from within the Customer’s ATS application.
Cross System Awareness also enables Recruiter seat holders to know when
candidate prospects already exist in their ATS application, while sourcing from
within Recruiter.

16. Cross System Awareness Value Proposition
 Brings to life the static candidate
profile record in the ATS, by
seamlessly displaying their real-time
LinkedIn profile
 Increased efficiency by providing
direct ways to InMail a candidate,
and add them to a clipboard or a
project, directly from within your
ATS
 Know if a prospect already exists
within your ATS application while
searching within LinkedIn Recruiter

17. How Do I Get Cross System Awareness?
If you’re using one of the following ATS and are a LinkedIn Recruiter customer,
then you can get Cross System Awareness right now!
Coming Soon To:

18. LinkedIn Available APIs

19. LinkedIn APIs
API = Application Programming Interface
Whatcha talkin’ about?!
An API is what enables one application
to talk to another application.
Image Credit: http://a.abcnews.com/images/Nightline/abc_ntl_coleman_100528_wn.jpg

20. What Do LinkedIn APIs Mean For Me?
LinkedIn APIs can be leveraged to…
 Help empower those creative company
branding ideas
 Help distribute important news and content to
your LinkedIn network
 Help better serve relevant content to your
viewing audience
 Help better understand your own employees
professional identity

21. Example Use Case –
Company Intranet for Staffing Projects
Company XYZ is a consulting company and wants to better understand its
employees skill sets and experiences, in order to quickly staff billable customer
projects appropriately. Company XYZ has an existing Intranet system that
contains details on every employee’s past projects and reviews, but does not
know much more about each employee.
 Rather than every employee have to spend time doing data entry to provide
this information, leverage LinkedIn APIs to get this information that already
exists and is up-to-date
 Employee Signs In with their LinkedIn email and password
 Past experiences, skills, recommendations, languages, certifications, are all
stored into Company XYZ’s intranet
 All the information in Company XYZ’s intranet is now searchable