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1. How doubled their follower base and
halved their dependence on staffing firms in 5 months

2. A Robust Customer
Brand

3. The Customer Success
Company
Gainsight is the first and only
complete customer success
management solution, that helps
proactively manage retention,
reduce unexpected churn and
identify upsell opportunities by
leveraging “big data” analytics
across sales data, usage logs,
support ticket, surveys and other
sources of customer intelligence.

4. For the next impetus to
growth, the brand decided
to scale up internal
capabilities

5. As a fast-paced business,
they needed talent that could drive growth
1 Finding candidates with niche skills, eg. full stack developers
2 Creating a pull for candidates vs. selling the job to candidates
3 Improving hiring metrics eg. quality of hire, time to hire
Task #1 Finding candidates with niche skills, eg. full stack developers
Task #2 Creating a pull for candidates vs. selling the job to candidates
Task #3 Improving hiring metrics eg. quality of hire, time to hire

6. The solution lay in the
shift of approach from
traditional to social
recruiting

7. “Social recruiting and branding helps us in sharing our talent
story and values, meeting the right talent, and celebrating our
success, at scale, with all our stakeholders. LinkedIn Talent
Solutions is enabling this journey for Gainsight.”
Nick Mehta
CEO
Gainsight

8. A three - pronged
approach led to effective
social hiring

9. They found the right platform and then told a
unique story
1

10. Created a LinkedIn career
page by leveraging existing
content
• Leadership speak; ex. a video
message by the CEO on the
vision, mission, values
• Crowd sourced pictures from
employees to showcase culture
and values
• Featured employee testimonials
that talked about work culture
• Showcased employee blogs
driving traffic to the career page

11. Built a team of advocates
2

12. Created a LinkedIn career page by
leveraging existing content
• Leadership speak; ex. a video message by
the CEO on the vision, mission, values
• Crowd sourced pictures from employees to
showcase culture and values
• Featured employee testimonials that
talked about work culture
• Showcased employee blogs driving traffic
to the career page
Involved Employees in the
Social Journey
• Dedicated resource for social
recruiting to bring focus and drive
impact
• Took hiring beyond HR to hiring
managers via social recruiting

13. Identified the right candidates, built engagement
and sourced effectively
3

14. Planned for both the short
term and the long run
• Targeted talent pool for niche
skills with advanced search filters
on LinkedIn Recruiter
• LinkedIn Projects helped build a
pipeline for the future, keep
candidates warm and track career
movements of identified
candidates

15. There were marked results in just
5 months

16. Key indices moved northwards in 5 months!
Monthly job applications
moved from 26 to 551,
INCREASE OF
+2019%
Talent Brand Index
grew from
8% TO 11%
Increase in growth of
total followers by
+101%
1 2
+101%
3
Before After
8%
11%
AfterBefore
Data Period: Between June and Nov 2015
26
551

17. The role of social
recruiting in the overall
mix of the brand went
FROM
Dependence on staffing
agencies went
DOWN FROM
40% TO 21%
FINANCIAL SAVINGS
as a result of shifting to
social recruiting
18%
4 5 6
AfterBefore
18%
AfterBefore
13%
0%
40%
21%
Data Period: Between June and Nov 2015

18. “The biggest win was the creation of a PULL for potential
talent and sizeable time efficiencies, as candidates
responded to enhanced ‘talent branding’. We no longer had
to sell the job to a candidate.”
Sanjay Ratha
Head – Human Resources and Administration
Gainsight

19. Founded in 2003, LinkedIn connects the world’s
professionals to make them more productive and
successful. With over 400 million members in
more than 200 countries and territories worldwide,
including executives from every Fortune 500
company, LinkedIn is the world’s largest
professional network.
offers a full range of solutions to help organizations in
various stages of growth recruit relevant talent, build
their brand, and grow their business.
If you're curious about social recruiting, join us in
discovering the possibilities.
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