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InMails: The Good, The Bad, and The Ugly [Webcast]
InMails: The Good, The Bad,
and The Ugly
What We’ll Cover Today
How not to use
Names, photos, titles & companies have been changed to protect the innocent & guilty alike
What works to
The definitive professional
We connect the world’s
profile of record
Professionals Come to LinkedIn to Develop
Not as passive as you think
Passive candidates may be
• Reaching out to personal network
• Open to talking to a recruiter
• Completely satisfied; Don’t want to move
Active candidates may be
• Actively looking
• Casually looking a few times a week
Tiptoer: Thinking about changing jobs and reaching out to close associates
Explorer: Not looking for a job but willing to discuss a new opportunity with recruiters
Super Passive: Happily employed and not interested in a new opportunity
Source: LinkedIn Talent Trends Report 2015.
When Sending InMails to
• Start a conversation
• Make it feel personal
• Include a strong subject line
• Be brief and to the point
• Mention shared connections
• List all job specifics
• Include job title or req ID in
the subject line
• Use jargon & biz-speak
• Ask for a resume right away
Lindsey Stevens 3
Personalize you InMail
Mentioning what you have in
common can boost your response
Connections in common
Senior Consultant at Novella
Account Executive at Tyler Inc
Regional Sales Manager at Future
Why Having an InMail Strategy Matters
• InMail messages are a direct reflection of your company.
• Your initial communication sets the stage for what comes next.
• InMails can strengthen your personal brand as a recruiter, if written well.
Use InMail when you need to reach out to:
In Which Situations Should You Use InMail?
Passive (or active) candidates you want to recruit
Sales leads you want to open up to new opportunities
Decision makers with whom you want to start conversations
Executives you may want to connect with professionally
Technical Recruiter at Ahead Recruiting
Fast track to leadership!
Opportunity to own…
Fast track to leadership! Opportunity to build a
team below you
Even with thousands of restaurants at our fingertips, doesn’t it
always feel like our favorite spots – our neighborhood gems!
– are the ones that don’t deliver? This startup is the solution.
With your background at LinkedIn, you would be the perfect fit
for their city manager role!
• Extremely flexible hours: work from anywhere at any time!
• Rare opportunity to build out your city’s FIRST TEAM
• Proven success & profitability in San Francisco and NYC!
• Competitive salary, full benefits & transportation cost
Let’s schedule a time to chat this Monday! Are you available
between 1:00 p.m. and 5:00 p.m.?
Technical Recruiter at Staffing Partners
We have been retained to fill a CEO assignment for a
privately-owned student loan collector on the West Coast,
and I was hoping you may have some ideas or suggestions.
My contact information is below for your reference. Is there a
good time for me to contact you to discuss this opportunity in
Senior Recruiter at STW Staffing
I recently came across your profile as we have a few
connections in common and was intrigued by your current
role and some of the success you've had up to this point. I
would love to connect to chat about your career path and to
fill you in on an amazing opportunity that just opened up at
one my client’s company on the account operations team.
A couple good articles to add a little color on our client’s
Business Today article - #1 company to work for to advance
your career - http://www.businessinsider.com -
A short video...http://www.youtube.com/watch?stwstaffing
Connecting for a quick 5-10 minute call in the next few days
would be great. Shoot me the best number to give you a ring
at, assuming you have interest. I look forward to hearing from
Middle Management Opportunity
Senior Recruiter at KTR Partners
Are you ready for your
Are you ready for your next play?
Very nice to meet you via LinkedIn. By way of introduction, I
am a senior executive recruiter in the technology practice at
We recently launched a search for a Manager, Industrial
Design for one of our large client’s Design Product Group -
encompassing the entire existing and future product roadmap
for the company's high-end consumer and enterprise
products. This individual will lead a globally distributed team of
senior design leaders in defining the vision and design
strategy for mobile, PC, hybrid and enterprise devices.
Our client’s leadership team has been ramping up investment
in all areas of design, including the opening of design centers
all over the world. As the leader of the Industrial Design team,
this individual will play a key role in the evolution of the
Based on your background, I thought that this role could be an
interesting fit for you or, if not, for someone you might highly
recommend. Either way, it would be great to connect as I lead
many senior design searches for our firm each year.
Would it be possible to find a few minutes for a call? Thanks
I'd love to interview you!
You have a very impressive professional background. Based on your
experience I think you could be a great fit for People Inc. Our largest
business unit has a strategic and consultative Sales Management
position available in our New York office. This position involves the
coaching and management of 15+ Business Development/Account
Before you file this message away with the others, take a look at
what makes a sales management career with People Inc truly
5. FUN! – Our Sales Team loves coming to work each day. People
Inc’s collaborative environment rewards hard work and strong
4. Exposure to C-Suite Executives – this is your opportunity to
directly impact the business decisions of leading global organizations
through the coaching and development of your direct reports.
3. Opportunity for Advancement – People Inc loves to promote from
within. Development opportunities to senior sales and sales
2. Work/Life Integration – Our Virtual Sales Process (phone, Webex,
Go-to Meeting) means no travel required for you or your direct
1. Compensation – People Inc offers competitive base salaries +
annual bonuses + countless company perks + full benefits, 401(k)
with employer matching & ample PTO.
Let's set-up time to chat! I'm happy to share the full job description
and answer any questions you might have. I look forward to your
Sales Manager Opportunity
Senior Recruiter at People Inc
I'd love to interview you!
High Demand Skills Opportunity
Senior Recruiter at Start Now Recruiting
I just wanted to reach again in case you hadn't had a chance to see
my first e-mail. I'd love to chat regarding a Principal Software
Engineer opportunity at a fast paced start up. Please let me know a
good time for a quick chat. Looking forward to connecting soon!
Start Now Recruiting
Recruiter at Quality Search
Confidential: A C-level
Position to Discuss…
Confidential: A C-level Position to Discuss With
First, apologies for the unsolicited message but I was hoping
to get your thoughts on a current search. We have been hired
to recruit a CFO to a global, publicly-traded company with
close to $3B in annual revenues. The company would prefer
to remain confidential at this but highlights include:
• Ideally, sitting public company CFO but will consider large
divisional CFO (or strong Treasurer/CAO)
• Significant experience in managing financial operations
within a global manufacturing business
• Ability to oversee accounting, capital markets, Tax, Treasury
and Investor Relations
• Appetite for growth with a focus on M&A/Corporate
• Desire for international travel
• Role could be based in either Texas or Europe
I would be happy to discuss the details with you, as well as
send you a full position description. If you’re interested, let’s
set up some time to talk. Does next week work?
Account Manager Opportunity
Technical Recruiter at Search Technology
Job Opportunity - Great
Job Opportunity - Great Fit
Check this out. You would be a great fit!
Search Co - Santa Monica, California
I will be happy to refer you. Just click on Yes on the Job
Description page and it will notify the hiring manager that I
made the introduction. They will take it from there.
Senior Recruiter at HERE Services
Just ran across your info on LinkedIn and wanted to reach out. I'm a
Recruiter in New York and have a client in the loop that's looking to
hire a Contract Recruiter. They're a huge international law firm and
are looking to hire someone with a couple years of agency
experience. It'll start out as a one year contract and will likely
eventually go full-time, but they don't have headcount approved right
now - hence the contract route. Anyways... not sure if you're happy in
your current role or if you're looking to make a move over to the
corporate side, but thought I'd drop you a line. Interested in
High Demand Skills Opportunity
Senior Recruiter at Search Savvy Partners
Principal Engineer at a
high growth company!
Principal Engineer at a high growth company!
I am hoping to interest you in a principal/senior role with the
world’s largest online credit marketplace. They’re completely
rebooting the 2.7 trillion dollar financial industry. Since their
($9 billion!) IPO in May 2014, they have been on an incredible
growth trajectory. They’re looking for a highly motivated
software engineer like yourself who’s interested in developing
scaling products and solutions.
I took it upon myself to share your profile with the Engineering
Manager and needless to say he was impressed with your
background and experience at LinkedIn - hence the reason for
my note. I am sure you are busy, but I would value the
opportunity to speak with you about your career plans and
some of the cool initiatives the team is working on.
Would you be open to having a 15 minute conversation next
Inside Sales Opportunity
I am a Direct Hire Recruiter for CrossLine Group and have an
opportunity for an Inside Sales Representative in the Chicago
suburbs that I thought you may be interested in. I have included the
details and job description below for your review. If this is an
opportunity you would like to pursue, please send me a copy of your
resume in MS Word format to firstname.lastname@example.org. I look
forward to hearing from you!
DIRECT HIRE INSIDE SALES:
Location: Chicago, IL
Shift: 8hr shifts-Monday through Friday-1st shift
Pay: Base + Commission structure at $17.50/hr plus commission.
(Earning potential up to targeted 60K-65K + in first year).
Earnings is driven by sales performance so the potential to earn
more is unlimited.
Industry: Healthcare –Medical Waste Division
-Medical/Dental coverage, 401k, vacation and personal days, 8 paid
holidays, tuition reimbursement programs, and successful employee
-Multiple opportunities for job advancement within.
-Monthly sales contests and incentives.
-Excellent culture in a fun and friendly environment.
-B2B inside sales, Prepping sales contracts, generating leads, full
sales process over the phone.
-Performance based and metrics driven environment.
-Inbound and outbound sales calls to potential new/existing
-Retain customers who are “at risk” of cancelling service.
-Ongoing sales training and professional development.
-Build a pipeline of potential business.
Inside Sales Opportunity
Client Services Consultant at CrossLine Group
Inside Sales Opportunity
Technical Recruiter at DEW Search
Networking help staffing
Networking help staffing consultant search
First, thank you for taking the time out of your busy day.
I want to first let you know I am not trying to recruit you. I don't
use LinkedIn that way. I do believe in the power of
networking. I am hoping you might have a referral that would
be intrigued by a new recruiting or sales opportunity.
We are looking to add a perm recruiter and culture fit to our
growing team at DEW. After spending a big chunk of my
careers at some of the top IT staffing firms in the country. I
wanted to be more then just a number and wanted to work for
a company that truly cared about the employee and was
flexible on hours not just face time or the bottom dollar. Were
more interested in the right personality and drive the skill set
we can teach.
I can only promise you like the last two people referred to that
currently work for us. They will thank for years to come. From
flexibility to being part of not just a team but also a family. If
you know an individual looking for a change please let me
know. Or if you just want to network and use me as a trump
card in your back pocket send me your email address and I
will send you an invite.
Have a great day!
We should meet
Hope you are well!
Your background is quite impressive! I am the President at XYZ Inc.,
and had to reach out given your background. We help companies
build top performing sales teams.
Are you available next Friday at 8:00am for coffee? I can always
jump on the phone if that is easier.
Looking forward to meeting with you!
President at XYZ Inc.
John Deller suggested we
President at StaffRight
I saw that you went to Dayton. Always heard great things
about that school, but never had the chance to visit!
I am the President at StaffRight., and had to reach out given
your background. Sales Rep to VP of Sales in 6 years? Talk
I saw on your website that Culture fit is very important when
considering new hires. Culture fit is important to us as well,
and something we actually measure when helping our
clients build top performing sales teams.
There seems to be some synergy between our businesses,
and would like to explore it further with you. Are you
available next Friday at 8:00am for coffee? I can always jump
on the phone if that is easier.
Looking forward to meeting with you!
Recruiter at TR Recruiting
Exciting Growth Oportunity!
Director, Client Services
(Business Development Consultant)
Fast Growing Dynamic Entrepreneurial Environment!
Our company is experiencing record breaking sales growth
with an increase of 40% year over year! We are expanding
our team and seeking an influential player to increase
revenue by securing new business and expanding our
existing client base. Join this dynamic and innovative sales
technology organization and embrace the challenge to sell
executive level, project-based financial engagements!
Are you highly competitive? Are you a motivated, self-starter
TR Management Solutions, a division TR Recruiting,
specializes in the placement of Senior Finance, Accounting,
Program and Project Management Professionals on a project
and consulting basis to support mission critical client
initiatives. Management Solutions works from the inside,
developing a thorough understanding of client challenges,
environment and end-game. Our highly skilled Business
Development Managers sell complex, project-based financial
engagements with strong gross margin potential!
If you seek a higher base salary and want to work for a
smaller firm with less restructuring then TR Recruiting is for
What Does a Great InMail Look Like?
Recruiter at TalentFirst Recruiting
Interested in expanding
Interested in expanding your skillset?
I’m a Recruiter in the sales and technology space and
reaching out to you about a potential sales opportunity in
Chicago for a client of mine. With your extensive sales
background at JCM, your profile caught my eye. I think you
may be a great fit for the role.
Here’s a little background for you:
My client is in the software technology space. They help the
world’s biggest brands by providing a game-changing CRM.
They are seeking an influential player to increase revenue by
10%. This will give you the opportunity to secure new
business and add high profile clients to your resume.
With 12 years of experience under your belt, I’d love to hear
more about what you do in your current role and your career
goals. Let’s set up an initial phone call and I can share more
Thank you very much for your time and consideration.
The UglyThe great
Art of Sending Bulk InMail
1. Don’t send more than 10 at a time
2. Filter by school, company, and groups to personalize bulk
3. Compliment sincerely on experience or mention the specific
industry they’re in
4. Utilize templates – have a template created for specific filters
you utilize often (school, industry and company)
Checklist Before Hitting Send
• Leverage personal profile information
• Include what’s in it for them
• Write to be mobile ready
• Make it 500 characters or less
• End with a clear call to action
• Ask yourself – would you open, read,