Jessica Boyd from Autodesk and Liz Faralli from LinkedIn share their experience and best practices around building a pipeline for your immediate and long term hiring needs. You’ll learn how to: Reach the right professionals for your pipeline when you need it Attract and engage interested talent more efficiently Leverage LinkedIn’s Pipeline Builder to source 83% new candidates Learn more: https://lnkd.in/gqZpFBm

1. From funky to Fresh [Prince]:
Reignite your pipeline strategy

2. Jessica Boyd
Talent Brand Manager
Autodesk

3. Elizabeth Faralli
Senior Product Marketing Manager
LinkedIn

4. What’s been happening at Autodesk?
“When a couple recruiters who were up to no good,
said they couldn’t find anyone new in the ‘hood’”

5. Will faced obstacles in West Philly.
Autodesk faced obstacles recruiting
No one knows what
we do
Brand
Growing new teams
and no time
Growing Teams
Implementing
Candidate CRM
New Tool

6. How we were trying to address it
• Importing spreadsheets
• Leveraging external tools
• Mining our ATS
(actual Autodesk employees)

7. How we were trying to address it
• Importing spreadsheets
• Leveraging external tools
• Mining our ATS
This wasn’t good enough
We needed new, quality people
we weren’t getting through other means

8. This wasn’t just an Autodesk
problem

9. What we heard
• Need new candidates
• Not more people. More of the
right people.
• Fill roles now
• Fill roles later, faster
• Work smarter, not harder

10. Mid-funnel
problem
Awareness and interest
Leads
Aware
Unaware Talent
Interested
Hired
Applied

11. We built a
solution that:
• Makes it more efficient for
recruiters to do their jobs
• Provides talent an easy way to
express interest
• Brings your opportunities to life
• Builds a pipeline of the right
talent at the right time

12. Introducing Pipeline Builder
“But LinkedIn said:
It’s cool - you’ll be Pipeline Builder extraordinaires”

13. Pipeline Builder works in 3 steps
EngageReach Attract

14. Autodesk built campaigns to show off their
#AutodeskLife
“We got them early access and when time came near,
they built 10 campaigns and the response was clear”

15. Boston Pipeline Builder

16. Machine Learning Pipeline Builder

17. Results
“I looked at our performance - we were actually there!
Amazing Pipeline Builder extraordinaires”

18. Will won over his new family and friends.
Autodesk won over fresh talent
Interested leads

19. Will won over his new family and friends.
Autodesk won over fresh talent
97%83%98%

20. Autodesk isn’t the only “extraordinaire”
43%
Increase in
“I’m Interested”
engagement
36%
Decrease in
Cost per Lead
• Stand out from the competition
• Fill business-critical roles fast
• Hire a high volume of talent
• Build a long-term pipeline
• Find new clients

21. Autodesk isn’t the only “extraordinaire”
83%
of leads had not
previously applied to a
job at that company
• Stand out from the competition
• Fill business-critical roles fast
• Hire a high volume of talent
• Build a long-term pipeline
• Find new clients

22. The secret to Autodesk’s Pipeline Builder success
• Partnership
• Templates & ROE
• “Marketing”

23. Just like Will became the Fresh Prince of Bel Air,
you too can become a
Pipeline Builder “extraordinaire”

24. Q&A
Pipeline Builder Case Studies
https://lnkd.in/pipelinestudies
Get contacted about Pipeline
Builder
https://lnkd.in/pipelinecontact

25. Thank
You!