Top Free vs. Paid Hiring Tools on LinkedIn [Webcast]

Crash Course:
Top Free vs. Paid
Hiring Tools on LinkedIn
April 26, 2016

Welcome to
“Top Free vs. Paid Hiring Tools on LinkedIn”
The webcast will start momentarily.
Grow your business with
LinkedIn Talent Solutions
Request a demo
Bit.ly/contacttalentsolutions
ADVERTISE
your open jobs
with
Work With Us Ads
2
BUILD
your brand
with
Career Pages
3
PROMOTE
your jobs
with
Job Slots
4
FIND
qualified candidates
with
Recruiter
1

Sankar Venkatraman
Global Product Evangelist
Linkedin.com/in/sankarvenkatraman
Suzanne Tran
Sr. Marketing Manager
Linkedin.com/in/suztran
Hi! It’s nice to meet you.

!
This presentation will predominantly show product images
Contact us for a live demo
855-655-5653
Bit.ly/contacttalentsolutions

Advance
Careers
Jobs • Experience • Skills
75% of job switchers use LI to
research a next play
Stay
Informed
Pulse• Newsfeed • Blogs •
Influencers
LinkedIn is the #1 Digital
Professional Platform
Connect
Peers • Companies •
Classmates • Coworkers
The #1 activity is
viewing profile pages
Talent lives on LinkedIn
Over 400m members come to LinkedIn to …

Growing global network by the numbers
Members
414M +
Members per second
>2 New
Traffic to LinkedIn
from mobile devices
57%

As they interact on LinkedIn,
members create priceless identity …
Identity 
insights
Experience
Location
Company
Education
Skills

…and affinity data
Affinity 
Relationships
Employee connections
Engaged followers
Past applicants
Interested candidates

CONNECT STAY
INFORMED
ADVANCE
CAREERS
Member Relationships and Insights
And as members engage on the platform,
they create the value that we deliver to you
Awareness of companies
doing relevant work
Engaging and growing
their professional network
Considering and
applying to job
opportunities

Today’s Focus:
Hiring on LinkedIn for SMBs
Hire
Leveraging free tools &
Talent Solutions
• Find top candidates, faster
• Contact qualified candidates
directly
• Build relationships with
prospective hires
Hiring
Managers
Talent
Pros
① Grow Team
62% SMBs expect hiring
volumes to increase in
2016
② Build Brand
72% SMBs say employer
brand has significant
impact hiring great talent
* 2016 Global Recruiting Trends
2016 SMB
expectations

2016 Recruiting Challenges
Q: What are your company's biggest obstacles to attracting the best talent?
24%
26%
38%
43%
46%
Finding candidates in high-demand talent pools
Compensation
Competition
Lack of awareness or interest in employer brand
Job location
Top SMB recruitment challenges
1
2
3
4
5
* 2016 Global Recruiting Trends

Companies with a strong employer brand
50
%
Attract more talent
More qualified
applicants with
a strong talent
brand
Up to
2x
Hire faster
Faster time to
hire compared
to weak brands
50
%
Lower cost per hire
Decrease in
hiring spend
compared to
weak brands
attract members who are 61% more likely to share their information
as a result of following the company
* LinkedIn research, 2013

Free vs. paid:
Building a brand
You &
Company
You
r
Bra
nd
Company
Page
Status Updates
(Sponsored Updates)
Groups
Pulse
SlideShare

Company Page
Build a presence for your business on LinkedIn
Resources
① Create a Company Page
bit.ly/createacompanypage
② Optimize your Company Page
bit.ly/companypagetips
Benefits
① Tells your company story
② Engages followers
③ Share career opportunities
④ Builds credibility and trust
⑤ Creates a strong brand
Free
Create
Company Page
Post
Status Updates
Start
LinkedIn Group
Post
Pulse
Create
SlideShare

Company Page
Build a presence for your business on LinkedIn
Paid
Premium Features
① Active Sponsored Update
From your Company Page, you can
share specific content with a targeted
audience and reach more people and
attract more followers.
② Create Career Page
Enhance your Company Page and
strengthen your employer brand, and
attract top talent with dynamic content
based on candidate profiles.
To get started, speak with a LinkedIn
representative:
bit.ly/contacttalentsolutions
1
2
Create
Company Page
Post
Status Updates
Start
LinkedIn Group
Post
Pulse
Create
SlideShare
Resources
① Create a Company Page
bit.ly/createacompanypage
② Optimize your Company Page
bit.ly/companypagetips
Benefits
① Tells your company story
② Engages followers
③ Share career opportunities
④ Builds credibility and trust
Free

Status Updates to Sponsored Updates
Strong brands engage their audience with diverse content
Tips
① Post regularly
• 20% of followers are typically
reached with one status update.
• Companies that post 20 times a
month, on average, reach 60%
of their followers with 1 or more
updates
Benefits
① Directly engage your
audience
② Expand business visibility
③ Share company updates
④ Builds more connections
Free
Create
Company Page
Post
Status Updates
Start
LinkedIn Group
Post
Pulse
Create
SlideShare

Status Updates to Sponsored Updates
Strong brands engage their audience with diverse content
Tips
① Post regularly
• 20% of followers are typically
reached with one status update.
• Companies that post 20 times a
month, on average, reach 60%
of their followers with 1 or more
updates
Benefits
① Directly engage your
audience
② Expand business visibility
③ Share company updates
④ Builds more connections
Free Paid
Premium Features
① Active Sponsored Update
From your Company Page, you
can share specific content with a
targeted audience and reach
more people and attract more
followers.
• Enhance post visibility
• Highlight post as
“Sponsored”
To get started, speak with a LinkedIn
representative:
Create
Company Page
Post
Status Updates
Start
LinkedIn Group
Post
Pulse
Create
SlideShare

LinkedIn Groups
Fast-track your company’s reputation as an industry leader
Resources
① Start a Group
linkedin.com/groups/
② Learn more about Groups
bit.ly/linkedingroups101
③ More info
https://lnkd.in/groupsfaq
Benefits
① Create a new community
② Attract thousands of like-
minded
③ Increases awareness &
engagement
④ Drives traffic and leads
Free
Create
Company Page
Post
Status Updates
Start
LinkedIn Group
Post
Pulse
Create
SlideShare
4x
More profile views
from out-of network
85
New conversations
per minute

Pulse
Publish personalized daily news to the right audience
Resources
① Download the app
Visit the App Store or Android
Play Store
② Visit Pulse
bit.ly/visitpulse
Benefits
① 380+ million professionals
② Delivers your content to
relevant contacts via
recommendations
③ Greater visibility with alerts
④ Builds a strong brand
Free
Create
Company Page
Post
Status Updates
Start
LinkedIn Group
Post
Pulse
Create
SlideShare

SlideShare
Discover, share, and present presentations and infographics
Resources
① Learn more
bit.ly/slideshareforsmbs
② Get started
SlideShare.com
Benefits
① Reach 70+ million
professionals
② Additional outlet to build
thought leadership
③ Traffic and lead generator
④ Builds a strong brand
Free
Suzanne Tran
Create
Company Page
Post
Status Updates
Start
LinkedIn Group
Post
Pulse
Create
SlideShare

Summary
Free hiring tools
Request a demo and further explore Talent Solutions
You &
Company
Candidate
Connections
Company
Page
Status Updates
(Sponsored Updates)
Groups
Pulse
SlideShare
+

Summary
Paid hiring tools
You &
Company
Company
Page
Status Updates
(Sponsored
Updates)
Groups
Pulse
SlideShare
Candidate
Connections
Advertisement
(Work With Us Ads)
Employer Branding
(Career Pages)
Job Posting
(Job Slots)
Sourcing
(Recruiter)
+

Summary
Paid hiring tools
You &
Company
Company
Page
Status Updates
(Sponsored
Updates)
Groups
Pulse
SlideShare
Candidate
Connections
Advertisement
(Work With Us
Ads)
Employer Branding
(Career Pages)
Job Posting
(Job Slots)
Sourcing
(Recruiter)
+

Work With Us Ads
Attract more top talent to your company by putting job ads right on your employees
LinkedIn profiles
Advertising
Work With Us Ads
Build
Career Page
Post Jobs on
Job Slots
Sourcing candidates
Recruiter
Get seen when candidates research or
connect with one of your employees.
Displaying personalized job ads to every
viewer.
50x higher click-through rate compared to
traditional ads, driving interested
professionals to your jobs, Career Page,
and other destinations
1 2
3
Reach passive talent based on
action
Feature your most relevant jobs Strengthen your talent pipeline

Work With Us Ads
Attract more top talent to your company by putting job ads right on your employees
LinkedIn profiles
Advertising
Work With Us Ads
Build
Career Page
Post Jobs on
Job Slots
Sourcing candidates
Recruiter
Ideas: Market your job on…
① Company page – Company Update
② Employee profiles – Status Updates
③ Groups – Open Jobs posting
No Free Ads

Career Pages
Personalized experience just for candidates
Advertising
Work With Us Ads
Paid: Career PageFree: Company Page
Post Jobs on
Job Slots
Sourcing candidates
Recruiter
Build
Career Page
1
Acme
ACME
Founded in 2003, ACME is the largest mobile phone device
manufacturing company, headquartered in Silicon Valley. ACME is
trusted by over 1,000 global mobile device carriers and is a Fortune
500 company.

Career Pages
Personalized experience just for candidates
Advertising
Work With Us Ads
Post Jobs on
Job Slots
Sourcing candidates
Recruiter
Build
Career Page
2
3
4
Use LinkedIn data to personalize your
audience's experience based on who they
are, what they do, and more.
Personalized for your
audience
Bring your employer brand
to life
Get your jobs out to more
people
Let your employees tell the story of your
company culture, business, or who you’re
looking for in video testimonials.
Feature your job posts right where
interested prospects can find them — on
your company’s Career Pages.

Job Slots vs. Job Posts
Post your job and automatically recommend the right job to the right candidate
Advertising
Work With Us Ads
Post Jobs on
Job Slots
Sourcing candidates
Recruiter
Build
Career Page
Job Posts
Job Slot Job Post
Promote unlimited jobs in 1 “slot”
for any amount of time within 12
months. Unlimited edits and
interchangeable jobs.
Promotes just 1-job posting with
minimal modifications. Post for 30-
days.
Posting time Up to 12 months 30 days
Interchangeable
jobs posting
Data ownership
(personal vs. company account)
Cost $1500 / Job Slot
(more cost efficient)
$200 - $500 / Job
Post

Advertising
Work With Us Ads
Post Jobs on
Job Slots
Sourcing candidates
Recruiter
Build
Career Page
Target top candidates
Harness all the power of LinkedIn’s data
to promote your jobs to just the right
candidates.
Feature Jobs on homepage
Attract new prospects with personalized
job postings qualified candidates will see
right on their homepages.
Feature Jobs on Career Page
Get the word out about great new jobs on
your company’s Career Page so prospects
can easily find your jobs.
Job Slots and Posts

Advertising
Work With Us Ads
Post Jobs on
Job Slots
Sourcing candidates
Recruiter
Build
Career Page
Feature Jobs on Jobs
homepage
Get the word out about great new jobs on
your company’s Career Page so
prospects can easily find their way to you.
Reach candidates in their
inbox
Want to take your job posts further?
Amplify your reach by contacting the
right candidates right in their inbox.
Promote Jobs in LinkedIn
Search App
Then, get the visibility you need in the
LinkedIn Job Search App - so you’re sure
to be seen by candidates who are
actively searching for jobs.
Job Slots and Posts

LinkedIn Free LinkedIn Recruiter
Account type and number of seats
Individual access only with option to
upgrade
Business account with options for multiple
seat holders
Search LinkedIn profiles
Search other members on LinkedIn
• Limited profile views for extended
network up to 3rd-degree
connections
• Access up to 3rd degree
connections
• Unlimited profile views of extended
LinkedIn network
• Access to all 400M+ members
Zero in on top talent with advanced filters
Premium filters allow you to search by seniority,
company size, years of experience and much
more
Basic filters
20+ Premium search filters, including
talent-specific filters plus Search Insights
Contact anyone directly with InMail
messages
Reach candidates whether you’re connected to
them or not
First-degree connections only Up to 150 InMails per month
Add Projects
Manage all of your recruiting activities in one
place.
Not available Clipboards, activity tracking, and more.
Spotlights
Easily prioritize warm leads, based on their
relationship insights from LinkedIn
Not available
View candidates who follow your company
page or publicly interacted on your
Sponsored Updates or Job Posts. View
candidates who applied to your LinkedIn
Jobs.
Who’s viewed your profile
Discover professional opportunities, business
deals, and possible new ventures
See the last 5 people who viewed
your profile in the last 90 days
See all the people who viewed your profile
in the last 90 days
Customer service and support Basic online Dedicated enterprise support and training
Templates & bulk messages
Save time by sending InMails to multiple
recipients
Send InMail to one first-degree
connection only
Send InMails to up to 25 candidates at
once
Set up search alerts to find new candidates
Advertising
Work With Us Ads
Post Jobs on
Job Slots
Sourcing candidates
Recruiter
Build
Career Page

upgrade
seat holders
connections
connections
LinkedIn network
more
Basic filters
messages
them or not
Add Projects
place.
Spotlights
Not available
Jobs.
in the last 90 days
recipients
connection only
once
1
Advertising
Work With Us Ads
Post Jobs on
Job Slots
Sourcing candidates
Recruiter
Build
Career Page

upgrade
seat holders
connections
connections
LinkedIn network
more
Basic filters
messages
them or not
Add Projects
place.
Spotlights
Not available
Jobs.
in the last 90 days
recipients
connection only
once
1
Advertising
Work With Us Ads
Post Jobs on
Job Slots
Sourcing candidates
Recruiter
Build
Career Page
2

upgrade
seat holders
connections
connections
LinkedIn network
more
Basic filters
messages
them or not
Add Projects
place.
Spotlights
Not available
Jobs.
in the last 90 days
recipients
connection only
once
1
Advertising
Work With Us Ads
Post Jobs on
Job Slots
Sourcing candidates
Recruiter
Build
Career Page
2
3

upgrade
seat holders
connections
connections
LinkedIn network
more
Basic filters
messages
them or not
Add Projects
place.
Spotlights
Not available
Jobs.
in the last 90 days
recipients
connection only
once
1
Advertising
Work With Us Ads
Post Jobs on
Job Slots
Sourcing candidates
Recruiter
Build
Career Page
2
3
4

upgrade
seat holders
connections
connections
LinkedIn network
more
Basic filters
messages
them or not
Add Projects
place.
Spotlights
Not available
Jobs.
in the last 90 days
recipients
connection only
once
1
Advertising
Work With Us Ads
Post Jobs on
Job Slots
Sourcing candidates
Recruiter
Build
Career Page
2
3
4
5

Advertising
Work With Us Ads
Post Jobs on
Job Slots
Build
Career Page
Advance Search
Apply search filters to cut through to the best candidates
Sourcing candidates
Recruiter
PaidFree

Advertising
Work With Us Ads
Post Jobs on
Job Slots
Build
Career Page
Bypass Search Limitations
Gain access to more search results
PaidFree
Sourcing candidates
Recruiter

Advertising
Work With Us Ads
Post Jobs on
Job Slots
Build
Career Page
InMail Messages
Contact candidates with InMail (no introduction or contact info required)
150 InMails / mo. + mass mail +
templates
1st degree connections only
Patrick smith
Katy
Homanick
Lou Binder
Sourcing candidates
Recruiter
PaidFree
Followers are 2x more likely to respond to an InMail
2x

Advertising
Work With Us Ads
Post Jobs on
Job Slots
Build
Career Page
Projects
Manage your jobs and organize candidates
Your clipboard keeps you from
losing track of candidates.
Save search results to your
clipboard, or a project from the
search results list
Summary activities reports
shows who you’ve messaged,
saved searches and profiles, and
more.
Sourcing candidates
Recruiter

Advertising
Work With Us Ads
Post Jobs on
Job Slots
Build
Career Page
Spotlight
Engaged with your talent brand
Surfaces candidates who follow your company
page or interacted with your sponsored
updates or job posts.
Previously applied to your LinkedIn Jobs
Surfaces candidates in your search results
who have applied to your company via
LinkedIn Jobs.
Sourcing candidates
Recruiter
Engage with candidates who…
Company connections
People who are 1st degree connections of
employees at your company.
Competitors’ talent pools
People from the top 10 companies and
schools your competitors source from.
Recruiting activity from your company
People who have had some action taken on
them by recruiters at your company using
LinkedIn Recruiter.

Summary
Free & paid hiring tools
You &
Company
Company
Page
Status Updates
(Sponsored
Updates)
Groups
Pulse
SlideShare
Candidate
Connections
Advertisement
(Work With Us Ads)
Employer Branding
(Career Pages)
Job Posting
(Job Slots)
Sourcing
(Recruiter)
+

Thank You!
LinkedIn Talent Solutions offers a full
suite of tools to help you find, attract,
and hire top candidates
Call
855-655-5653
or visit
bit.ly/contacttalentsolution
s
Sankar Venkatraman
Global Product Evangelist
Linkedin.com/in/sankarvenkatraman

Top Free vs. Paid Hiring Tools on LinkedIn [Webcast]

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