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Talent Solutions
LinkedIn Product Webcast
What you missed at Talent Connect 2013

October 2013
LinkedIn Confidential ©2013 All Rights Reserved
Webcast Format
 Welcome
 What you missed at Talent Connect 2013
– Mobile Talent Acquisition
– Building your Employer Brand to Attract Talent
– LinkedIn Recruiter Certification

 Q&A

LinkedIn Confidential ©2013 All Rights Reserved
“I am rarely at my desk. I’d like to
engage candidates from wherever I am”
Introducing Recruiter Mobile

 Engage the best talent
anywhere, anytime
 Native on iPhone
 Available on Mobile web

LinkedIn Confidential ©2013 All Rights Reserved
Product Walkthrough: Logging In
Product Walkthrough: Get Updates

 Get Updates on
–
–
–
–

Who’s Viewed Your Profile
New Job Applicants
Profile Updates
Saved Search Results
Recruiter on Mobile Highlights:
View/Manage

 View and manage profiles
–
–
–
–
–

Contact: via Phone, Text, InMail
Save: to a project or clipboard
Add Notes: Share notes with team
Share Profile: with team/Hiring Manager
View: Recent conversations
Product Walkthrough: Messaging
Product Walkthrough: Projects
Product Walkthrough: Hiring Manager Share
Feature Summary

Find the talent you
are looking for

Contact and nurture
talent ―on the go‖

LinkedIn Confidential ©2013 All Rights Reserved

Receive alerts
and stay connected

Get updates on
Candidate activities

Stay Organized:
With projects and notes

12
The details…

 Type Linkedin.com/recruiter on your mobile browser

 iOS 6.0 or higher on your iPhone
 It’s free!!

LinkedIn Confidential ©2013 All Rights Reserved
“How do we reach candidates on their
mobile devices? ”
Work With Us Ads have gone mobile!

 #1 activity on LinkedIn (both
on mobile and desktop) is
viewing other member
profiles
 Turnkey way to tap into the
networks of your
employees—regardless of
the platform

©2012 LinkedIn Corporation. All Rights Reserved.

 Helps strengthen and build
awareness of your Talent
Brand
Sponsored Jobs arrive on mobile
Giving them even more visibility with super engaging placement
Julie Maxwell connected to Jilliann Hernandez, Senior Manager at xyzCo

Jonathan Marble

Erin Nicholas

xyzCo posted a job you might be interested in:

·

xyzCo

Sponsored

San Francisco Bay Area · xyzCo, a leading software company, is looking for a product
marketing manager for our enterprise business. This position will be responsible for both
inbound and outbound marketing and is expected to work closely with…
View Job · More jobs at xyzCo · 9h ago

xyzCo

xyzCo · San Francisco Bay Area
Sponsored

Kelly Gilbert

 Sponsored Jobs now incorporated into the feed on desktop and mobile
 Early results: Sponsored Jobs on mobile are 4x more engaging than on desktop
LinkedIn Confidential ©2013 All Rights Reserved
Candidates can now apply on mobile, seamlessly
Hundreds of thousands of applications already received

Start the
application

xyzCo

XYZ Co
Mountain View, CA

LinkedIn Confidential ©2013 All Rights Reserved

Apply with
profile

Confirm
contact
information

Send
application

xyzCo

XYZ Co
Mountain View, CA

17
Connecting Talent with Opportunity at Mobile Scale
Engage the best talent anywhere, any time

LinkedIn Recruiter

Mobile WWU

Sponsored Jobs

Mobile Apply

Erin Nicholas

xyzCo XYZ Co
Mountain View, CA

xyzCo

xyzCo · San Francisco Bay Area
Sponsored

Kelly Gilbert

Mobile is not the future. It is our present!
“Who has the strongest Talent Brands and
how do I know where I stand?”
Most InDemand Employers:
Celebrating the world’s strongest Talent Brands
 List of the world’s most
attractive employers
 Methodology: rankings are
based on brand Reach and
Engagement from member
activities that convey employer
familiarity and preference

 To maintain a level playing
field across all companies, the
rankings exclude some activity
associated with LinkedIn’s paid
products
 www.linkedin.com/indemand
Most InDemand Employers:
Key 2013 global trends

 Technology and packaged goods (Google, Unilever) dominate the top 10
 Amazon broke into the top 10 in part to tripling its follower base on LinkedIn
 42% of the 2013 Most InDemand Employers are located outside the U.S.
(32% last year)
Most InDemand Employers:
Key trends in US and Canada
Most InDemand Employers:
Key trends in Australia, China and India
Building a strong Talent Brand is important for all
employers, not just InDemand winners

Up to

93%

50%

of employers plan to maintain
or grow investment in
talent brand

Savings in cost per hire is
associated with a strong
talent brand

LinkedIn can help you understand, measure
and improve your talent brand

Source: LinkedIn July 2013 survey of over 4,700 talent acquisition decision-makers across 15 countries
LinkedIn Confidential ©2013 All Rights Reserved

24
LinkedIn’s Talent Brand Index is a powerful tool to
help all companies measure their own progress
“I’d like a way to stay in touch with people
who are interested in my company.”
Company Followers
Your biggest fans, brand evangelists, and potential future hires!

xyzCo Careers

494794 followers

70% of members are
interested in updates on
job opportunities from
companies they follow

Join the team that is transforming the future.
We are passionate about what we do.
Jobs at xyzCo
Ariel Hsiao
Manager

Emily Meinhardt
Account Executive

Todd Logan
VP of Finance

Hillary Carroll
Manager of Operations

Manager
Manager
Senior Manager
Manager
Senior Manager

ABOUT xyzCo

Watch the video for a peek into the
fast-paced world at our headquarters.
Every day, our employees are
working on exciting projects that
make a real difference for our
customers.

Director of Human Resources
Director of Human Resources

Plus, we’re really excited to show off
our newly remodeled office space!
Check out the links below for more
about us:
Our Career Site ►

Amazon
Talent Updates
Post career-related updates to the feed of your company followers, right from
Recruiter

Post career-related
updates such as events,
job opportunities,
company awards,
speakers
Target your update to
the most relevant
followers
See who engaged with
your update, and add
them to your pipeline!
3 Ways to Grow your LinkedIn Followers

Media

Viral
Distribution

Offsite / API
“I wish all Recruiter users on my team followed
the best practices in using LinkedIn Recruiter”
Introducing LinkedIn Certified Professional –
Recruiter
 What
– LinkedIn Recruiter Certification

 For
– Every LinkedIn Recruiter user

 Format
– 90 minute proctored exam
delivered in Global Test Centers

 Cost
– $199
– Fee waived for a limited time
©2013 LinkedIn Corporation. All Rights Reserved.
Value of Getting Certified
 Why should a Recruiter get certified?
– Stay ahead
 Enhance your LinkedIn Recruiter skills

– Get recognized
 Showcase your skills and gain credibility

– Stand out
 Differentiate yourself among talent acquisition professionals

 Why should your team certified?
– Engagement
 Enhance your team’s proficiency with LinkedIn Recruiter

– Effectiveness
 Increase your team’s recruiting effectiveness

– ROI
 Get the most out of your LinkedIn investment

©2013 LinkedIn Corporation. All Rights Reserved.
Certification resources
1. Certification microsite – http://certification.linkedin.com
2. Program handbook (especially FAQs)
3. Click on Register now button

©2013 LinkedIn Corporation. All Rights Reserved.

33
3 things you can start doing NOW
Download Recruiter Mobile – It’s Free
 Find out your TBI (contact your RM)
 Register to get LinkedIn Recruiter Certified

LinkedIn Confidential ©2013 All Rights Reserved

34
More Resources To Help You Recruit Better
Catch Talent Connect Vegas presentations on
our Slideshare channel!
http://slidesha.re/GQpqdP

Just released!
The Diversity Hiring Playbook: How to Find, Hire,
and Keep Top Diverse Talent
Get the eBook: http://linkd.in/16tDJkq

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What You Missed at Talent Connect 2013 | Webcast

  • 1. Talent Solutions LinkedIn Product Webcast What you missed at Talent Connect 2013 October 2013
  • 2. LinkedIn Confidential ©2013 All Rights Reserved
  • 3. Webcast Format  Welcome  What you missed at Talent Connect 2013 – Mobile Talent Acquisition – Building your Employer Brand to Attract Talent – LinkedIn Recruiter Certification  Q&A LinkedIn Confidential ©2013 All Rights Reserved
  • 4. “I am rarely at my desk. I’d like to engage candidates from wherever I am”
  • 5. Introducing Recruiter Mobile  Engage the best talent anywhere, anytime  Native on iPhone  Available on Mobile web LinkedIn Confidential ©2013 All Rights Reserved
  • 7. Product Walkthrough: Get Updates  Get Updates on – – – – Who’s Viewed Your Profile New Job Applicants Profile Updates Saved Search Results
  • 8. Recruiter on Mobile Highlights: View/Manage  View and manage profiles – – – – – Contact: via Phone, Text, InMail Save: to a project or clipboard Add Notes: Share notes with team Share Profile: with team/Hiring Manager View: Recent conversations
  • 12. Feature Summary Find the talent you are looking for Contact and nurture talent ―on the go‖ LinkedIn Confidential ©2013 All Rights Reserved Receive alerts and stay connected Get updates on Candidate activities Stay Organized: With projects and notes 12
  • 13. The details…  Type Linkedin.com/recruiter on your mobile browser  iOS 6.0 or higher on your iPhone  It’s free!! LinkedIn Confidential ©2013 All Rights Reserved
  • 14. “How do we reach candidates on their mobile devices? ”
  • 15. Work With Us Ads have gone mobile!  #1 activity on LinkedIn (both on mobile and desktop) is viewing other member profiles  Turnkey way to tap into the networks of your employees—regardless of the platform ©2012 LinkedIn Corporation. All Rights Reserved.  Helps strengthen and build awareness of your Talent Brand
  • 16. Sponsored Jobs arrive on mobile Giving them even more visibility with super engaging placement Julie Maxwell connected to Jilliann Hernandez, Senior Manager at xyzCo Jonathan Marble Erin Nicholas xyzCo posted a job you might be interested in: · xyzCo Sponsored San Francisco Bay Area · xyzCo, a leading software company, is looking for a product marketing manager for our enterprise business. This position will be responsible for both inbound and outbound marketing and is expected to work closely with… View Job · More jobs at xyzCo · 9h ago xyzCo xyzCo · San Francisco Bay Area Sponsored Kelly Gilbert  Sponsored Jobs now incorporated into the feed on desktop and mobile  Early results: Sponsored Jobs on mobile are 4x more engaging than on desktop LinkedIn Confidential ©2013 All Rights Reserved
  • 17. Candidates can now apply on mobile, seamlessly Hundreds of thousands of applications already received Start the application xyzCo XYZ Co Mountain View, CA LinkedIn Confidential ©2013 All Rights Reserved Apply with profile Confirm contact information Send application xyzCo XYZ Co Mountain View, CA 17
  • 18. Connecting Talent with Opportunity at Mobile Scale Engage the best talent anywhere, any time LinkedIn Recruiter Mobile WWU Sponsored Jobs Mobile Apply Erin Nicholas xyzCo XYZ Co Mountain View, CA xyzCo xyzCo · San Francisco Bay Area Sponsored Kelly Gilbert Mobile is not the future. It is our present!
  • 19. “Who has the strongest Talent Brands and how do I know where I stand?”
  • 20. Most InDemand Employers: Celebrating the world’s strongest Talent Brands  List of the world’s most attractive employers  Methodology: rankings are based on brand Reach and Engagement from member activities that convey employer familiarity and preference  To maintain a level playing field across all companies, the rankings exclude some activity associated with LinkedIn’s paid products  www.linkedin.com/indemand
  • 21. Most InDemand Employers: Key 2013 global trends  Technology and packaged goods (Google, Unilever) dominate the top 10  Amazon broke into the top 10 in part to tripling its follower base on LinkedIn  42% of the 2013 Most InDemand Employers are located outside the U.S. (32% last year)
  • 22. Most InDemand Employers: Key trends in US and Canada
  • 23. Most InDemand Employers: Key trends in Australia, China and India
  • 24. Building a strong Talent Brand is important for all employers, not just InDemand winners Up to 93% 50% of employers plan to maintain or grow investment in talent brand Savings in cost per hire is associated with a strong talent brand LinkedIn can help you understand, measure and improve your talent brand Source: LinkedIn July 2013 survey of over 4,700 talent acquisition decision-makers across 15 countries LinkedIn Confidential ©2013 All Rights Reserved 24
  • 25. LinkedIn’s Talent Brand Index is a powerful tool to help all companies measure their own progress
  • 26. “I’d like a way to stay in touch with people who are interested in my company.”
  • 27. Company Followers Your biggest fans, brand evangelists, and potential future hires! xyzCo Careers 494794 followers 70% of members are interested in updates on job opportunities from companies they follow Join the team that is transforming the future. We are passionate about what we do. Jobs at xyzCo Ariel Hsiao Manager Emily Meinhardt Account Executive Todd Logan VP of Finance Hillary Carroll Manager of Operations Manager Manager Senior Manager Manager Senior Manager ABOUT xyzCo Watch the video for a peek into the fast-paced world at our headquarters. Every day, our employees are working on exciting projects that make a real difference for our customers. Director of Human Resources Director of Human Resources Plus, we’re really excited to show off our newly remodeled office space! Check out the links below for more about us: Our Career Site ► Amazon
  • 28. Talent Updates Post career-related updates to the feed of your company followers, right from Recruiter Post career-related updates such as events, job opportunities, company awards, speakers Target your update to the most relevant followers See who engaged with your update, and add them to your pipeline!
  • 29. 3 Ways to Grow your LinkedIn Followers Media Viral Distribution Offsite / API
  • 30. “I wish all Recruiter users on my team followed the best practices in using LinkedIn Recruiter”
  • 31. Introducing LinkedIn Certified Professional – Recruiter  What – LinkedIn Recruiter Certification  For – Every LinkedIn Recruiter user  Format – 90 minute proctored exam delivered in Global Test Centers  Cost – $199 – Fee waived for a limited time ©2013 LinkedIn Corporation. All Rights Reserved.
  • 32. Value of Getting Certified  Why should a Recruiter get certified? – Stay ahead  Enhance your LinkedIn Recruiter skills – Get recognized  Showcase your skills and gain credibility – Stand out  Differentiate yourself among talent acquisition professionals  Why should your team certified? – Engagement  Enhance your team’s proficiency with LinkedIn Recruiter – Effectiveness  Increase your team’s recruiting effectiveness – ROI  Get the most out of your LinkedIn investment ©2013 LinkedIn Corporation. All Rights Reserved.
  • 33. Certification resources 1. Certification microsite – http://certification.linkedin.com 2. Program handbook (especially FAQs) 3. Click on Register now button ©2013 LinkedIn Corporation. All Rights Reserved. 33
  • 34. 3 things you can start doing NOW Download Recruiter Mobile – It’s Free  Find out your TBI (contact your RM)  Register to get LinkedIn Recruiter Certified LinkedIn Confidential ©2013 All Rights Reserved 34
  • 35. More Resources To Help You Recruit Better Catch Talent Connect Vegas presentations on our Slideshare channel! http://slidesha.re/GQpqdP Just released! The Diversity Hiring Playbook: How to Find, Hire, and Keep Top Diverse Talent Get the eBook: http://linkd.in/16tDJkq