View, learn and share content from our recent Dutch webcast titled LinkedIn Marketing Solutions 101. Presented by Markus Lammers and Sven Duppen on November 27th 2014.

1. Reaching key audiences in a changing world

3. Key learnings for you from this session
LinkedIn’s mission & mind-set divide
Content is our core
Member journey
Reaching your objectives with LinkedIn
Tech Inspiration
Questions
Agenda

4. What success looks like
Understand how…
 LinkedIn Marketing Solutions can enable marketers to
achieve results;
 LinkedIn Marketing Solutions can both build brand
awareness and achieve lead generation;
 To target your ideal audience with the right message at the
right time.

5. LinkedIn’s Mission: Connect the world’s professionals
to make them more productive and successful

6. 1 of every 2
professionals
on the planet is on LinkedIn

7. 332,000,000+
registered members
10M+
Canada
105M+
USA
18M+
Brazil
6M+
Australia
74M+
EMEA
27M+
India
3M+
South
Africa
3M+
Turkey
7M+
Italy
8M+France
6M+
Spain
5,5M
NL
16M+
UK
1M+
U.A.E
5M+
DACH
The world’s largest global professional network
BE 2M+

8. Reaching affluent members
The Netherlands
CEO
75K+
VP & Partner
125K+
Business Owners
475K+
Members
5,5M+
Director
247K+

10. Content is our coreDefinite professional publishing platform
8XMore engagement
with content vs jobs
BRANDS
+3M Company Pages
Company Updates
SlideShare
Groups
THOUGHT
LEADERS
500+ Influencers
NEWS
1,5MM Publishers
LinkedIn Pulse
PEERS
2M Groups
Connections

11. 57%
growth
in page views y/y
200,000+
professionals join daily
11
32%
growth
in monthly users y/y
2004 2005 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
1 4
7
31
53
87
144
200
277
300MM+
1 2
332 million minds
One aspirational mindset
1 – The Mindset Divide research study, TNS, September 2012
Top 3 types of content expected1
Spend Time
Personal Networks
Info on friends
Info on personal interests
Entertainment updates
Invest Time
Professional Networks
Career info
Updates on brands
Current affairs
1
2
3

12. 12:00
PM
6:00
AM
9:00
PM

13. Not just numbers
Members

14. Lives in
Amsterdam
Works in Sales Heavy mobile
and iPad user
Pieter Bos
Identity
14

15. 500+
connections
Member of
groups about
finance, business &
government
Shares content
daily on
LinkedIn
Network & knowledge
15
Pieter Bos

17. Very interesting!

18. person@email.com ***************

21. 21
Downloading…

22. Downloading…
22

23. professionals just like him can be reached on LinkedIn through
5,5 Million
powerful targeting capabilities
23

24. Your company on LinkedIn
The essentials

25. Follow Ads
Think long term: establish a relationship

26. Maximizing content reach across all devices
Sponsored Updates
 Reach across all devices in a
native position;
 Much higher engagement rates;
 Dialogue through storytelling;
 Maximize word-of-mouth with
social sharing;
 Establish a long term relationship
with your audience;
 Claim Thought Leadership;
 Raise brand awareness;
 Lead Generation.

27. Display Advertising
Branding & Awareness as main focus

28. LinkedIn inspiration Consumer & Tech
Inspiration (all outperforming the benchmark by >200%)

29. LinkedIn inspiration for Consumer & Tech
Inspiration (all outperforming the benchmark by >200%)

30. Reach 60-70% of your target audience with impact
Road to success

31. Be accurate Be helpful Be everywhere
Summarized

32. Q&A

33. Thank you.
Marcus Lammers
Account Executive
LinkedIn Marketing Solutions
mlammers@linkedin.com
Sven Duppen
Industry Account Manager
LinkedIn Marketing Solutions
sduppen@linkedin.com