Social Media. New Opportunities for Women.
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An overview of the importance of social media and how men and women use it. A special focus is made on how to improve our personal branding on social networks.
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Social Media. New Opportunities for Women.
- 1. Social Media New Opportunities for Women
- 3. Social Media has revolutionized our Personal Lives
- 4. And Women were the pioneers
- 5. Social Media has revolutionized Politics
- 6. And Women have played a critical role in it Tawakul Karman, 2011 Nobel Price
- 7. Social Media is now revolutionizing Business
- 8. But Women are lagging behind... 41% 59%
- 9. Source: Nine Minutes Survey, LinkedIn, April 2012
- 10. And Stereotypes still prevail Women Men Intellectuel competencies 11% 9,4% Drive to action 13% 27,4% Professionalism 23% 5% Management 9% 17% Technical competencies 13% 20% Physical competencies 0,5% 7% Networking skills 27% 9% Emotional skills 3% 4% How managers are perceived … Source: « Les stéréotypes sur le genre », IM S - E n t r e p r e n d r e p o u r l a C i t é, 2012
- 11. How can you leverage Social Media to bolster your Personal Brand?
- 12. Build your Online Identity 4B searches on LinkedIn in 2011 5B searches in 2012
- 13. To Connect...
- 14. Manage your Headline Create a Keyword-rich summary Showcase your Skills Experience and Ambitions Add Recommendations
- 16. Do you know how powerful a network is? 9,494,836+ 328,800+ 1,076
- 17. You have more connections than you think Recruiters Candidates Influencers Experts Recommendations Prospects
- 18. Network activity is Key
- 19. The Social Rule of Thumbs 90% viewer 9% contributor 1% owner
- 20. Leverage Insights and Recommendations to make the Right Decisions
- 22. News Curation
- 23. Recommendations
- 24. Follow companies
- 26. All networks were not created equal
- 27. Me, as a person Friends, Family and Colleagues Status, Photo Sharing & Social Gaming Me, as an opinion Fans & Followers Real-time Micro Blogging Me, as a professional Colleagues & Business Contacts Professional Identity, Connections & Insights Identity Connections Key apps
- 28. Context is key
- 30. LinkedIn is the largest business ecosystem in the world
- 31. 2 New members every second 40% LinkedIn members joined in 2011 160 Members worldwide
- 33. What do women do on LinkedIn?
- 34. In a nutshell, on LinkedIn you can... Promote your professional brand Expand and enhance your network Share information
- 35. So what are you waiting for?
- 36. Laurence Bret Stern Marketing Director, EMEA chez Linkedin Paris Area, France | Internet 500+ connections – 5 recommendations Public profile: http://fr.linkedin.com/in/laurencebret Email: lbret@linkedin.com Twitter: lbret