Today, hiring top students and recent graduates is more critical for organizations than ever. However, many companies are using out-dated recruitment strategies and tactics. Don’t be one of them. Update your strategy today and connect with top graduates. In this live webcast Matthew Gray, Account Executive and South African Market specialist, will take you through this introduction to student recruiting. We will also have special guest Anna Cywinska, EMEA Talent Acquisition Partner – Growth Markets & DACH at LinkedIn. She will be here to answer any of your questions on recruiting and talent acquisition. This free webcast will include: Where do students fit into LinkedIn’s strategy? Strategies to attract and engage students Q & A session with Matthew and Anna

1. Student Recruiting:
Attracting the next
generation of South
African Talent
Webcast Recording:
https://lnkd.
in/StudentrecruitSout
hAfrica1

2. Moderator Speaker Guest Speaker
Emma Fortune
Assoc. Marketing Manager
Matthew Gray
Account Executive
Anna Cywinska
Talent Acquisition Partner
Presenters

3. Students on LinkedIn 7
Housekeeping notes
Questions in the
chatbox directed
to the host /
Emma Fortune
Ensure you are on
mute
Audio issues:
Phone numbers
are in the chatbox

4. Students on LinkedIn 7
What you should get out of today’s
session
The student
population is on
LinkedIn & active
Reach
Engage
Hire
Answers to your
student recruiting
questions

5. Where students fit into LinkedIn’s strategy
Students on LinkedIn 5

6. Students on LinkedIn 6
Our vision
Create economic opportunity for every member of the global workforce

7. Students on LinkedIn 7
The economic graph
Mapping every global connection between:
Opportunities Skills Companies Educational
institutions
People Professional
knowledge

8. Students are the fastest
growing demographic on
LinkedIn

9. Students on LinkedIn 7
Students and recent grads are an
integral part of the LinkedIn ecosystem
40M+student and recent graduates
on LinkedIn globally
66educational institutions in South
Africa with LinkedIn profiles
1M+entry-level jobs posted on
linkedin.com

10. Students on LinkedIn 10
Students are migrating to LinkedIn via
these core channels
Through Universities:
● Career Service Centers
● University Resource Centers
○ Training materials and resources
● Direct Engagement / Coaching for Campus
Influencers
○ Careers Staff / Campus InBassadors
Direct to Students:
● Career Planning Tools
○ e.g. alumni tool, university pages
● Resources for Using LinkedIn
● Dedicated Student Site and Videos
● Direct Marketing via several social media
channels

11. How students engage with
LinkedIn today
Students on LinkedIn 11

12. Students on LinkedIn 12
Students use LinkedIn to plan their education and
career journeys
Now more than ever, LinkedIn is helping students make informed decisions about their education
and careers

13. Students on LinkedIn 13
Decision boards provide guidance as
students map their journeys

14. Students on LinkedIn 14
Students research universities and
explore unique career outcome data

15. Students on LinkedIn 15
Students research universities and
explore unique career outcome data

16. Students on LinkedIn 16
Universities with the most student
followers in South Africa

17. Students on LinkedIn 17
Students come to LinkedIn for a
variety of activities
54%
Network with
other
professionals
70%
Consume
content or
contribute to
discussions
74%
Learn about
what others
are doing
21%
Seek career
opportunities

18. Students on LinkedIn 18
Companies with the most student
followers in South Africa

19. Our student recruiting strategy
for employers
Students on LinkedIn 19

20. Students on LinkedIn 20
Reach
Engage
Hire

21. Company
Page
Career
Page(s)
Targeted
Ads
Targeted
Jobs
Employee
Profiles
Recruiter
Automated
Proactive
Reach
Engage
Hire

22. Bring your story to
life with a LinkedIn
Career Page
• Setting up a student specific view will
dynamically serve content that is most relevant
to them
• Videos and testimonials allow you to focus on
messaging that resonates most with students
Students on LinkedIn 22

23. Reach the right student with targeting
information found in our rich profile data
Jane Jones
Econ Major and Aspiring Financial Analyst
Cape Town, South Africa Financial Services
Current University of Cape Town
Previous University of Pretoria
Education University of Cape Town
277
connections
Background
Education
University of Cape Town
Economics, M.A.
2014– 2016 (expected)
Groups
Graduation Year
Groups
Student
School
Geography
Skills, Honors,
Awards
Degree type
www.linkedin.com/janejones
Connect
Field of Study
Summary
I’m in final year starting to look for roles in the financial industry. As an economics
major,
I’m fascinated by the invisible forces that shape our world.

24. Students on LinkedIn 24
Expand your reach by targeting the right
students and start a new following
You’re Invited!
LinkedIn is coming to campus
Thursday, March 20th
Register
March 20th
2016

25. Promote your jobs to a highly
engaged audience
Students are twice as likely to engage with a job on mobile
Students on LinkedIn 25
Student jobs portal View and apply to jobs on mobile
Account Manager
LinkedIn

26. Students on LinkedIn 26
Engage students and recent grads with
content showcasing your employment brand

27. Students on LinkedIn 27
Find the right
students with
LinkedIn Recruiter
• Use LinkedIn Recruiter filters to identify “hidden
gem” universities to recruit from
• Manage applicants: Focus on applicants with
skills you want
• Candidate insights for long-term relationships
• Source students from 23,000 schools worldwide

28. Students on LinkedIn 28
Employment branding media keeps you top-of-
mind year-round with students and recent grads
Targeted InMails
Status updates
Targeted Ads

29. Students on LinkedIn 29
Targeted InMailsDrive action with
targeted, personalized
messages
• Scale your recruitment efforts and stand out to
students and recent graduates
• Drive student interest and build a pipeline of qualified
candidates

30. Students on LinkedIn 30
What should your campus strategy
message be?

31. Students on LinkedIn 7
What students and recent grads care
about when considering a career
Excellent
compensation and
benefits
Strong career path
Good work/life
balance
Good work/life
balance

32. Students on LinkedIn 32
In summary

33. Students on LinkedIn 7
Overview of today’s session
The student
population is on
LinkedIn & active
Answers to your
student recruiting
questions
Reach
Engage
Hire

34. Moderator Speaker Guest Speaker
Emma Fortune
Assoc. Marketing Manager
Matthew Gray
Account Executive
Anna Cywinska
Talent Acquisition Partner
Q & A

35. Next steps
• Download the Student Recruitment 2.0
playbook
• Contact Matthew and the team with any
questions you have
• Start reaching, engaging and hiring great
students