The Transformation of South African recruitment
Patrick Traynor,
Enterprise Sales Manager
LinkedIn

LinkedIn Culture & Values: Transformation
Transformation of Self
Leave LinkedIn a better professional than when you started
Transformation of Company
Enable LinkedIn to realize its full potential
Transformation of the World
Create economic opportunity for every member of the global workforce

You
Colleagues
Company
Function
The country
TheWorld

Recruiters in South Africa
on LinkedIn
30018000

The Modern Recruiter’s Guide
lnkd.in/modernrecruiteremea

How is the Transformation of South
African Recruitment progressing?

3M+
LinkedIn members in
South Africa
3M+ Reported Dec 2013 compared to 2M+ in Dec 2012

South African Recruitment
Opportunity for greater
success. SA recruitment
35%
less effective in impacting
new hires than EMEA average
Accessing quality
313M+ Members
72% Passive
28% Active
New employees sourced
through LinkedIn are
40%
less likely to leave
within the first six months
*This is calculated by the % of new hires in EMEA
impacted by LinkedIn products, vs. % of new hires in
South Africa impacted by LinkedIn products
Lacking impact

InMails. Acceptance rate in South Africa is 6ppts higher than
the EMEA average, partly due to lower saturation in the market
InMail acceptance rate in the last
12 months for South Africa
InMail acceptance rate in the last
12 months for EMEA
25%
31%
InMails sent per 100 members in
South Africa
InMails sent per 100 members in
EMEA
125
Data from June 2013 to July 2014

Trend. South African recruiters are using media more effectively
than before, but there’s still a big opportunity for greater results
In South Africa, recruiters are using
LinkedIn media
9%
more
effectively than last year
Data from July 2013 to June 2014
*This is calculated by the % of new hires in South Africa impacted by LinkedIn Media in July-Dec 2013 vs. Jan-June 2014
But South Africa is still
24%
less
effective with LinkedIn media than the
EMEA average

Transformational Leaders: today’s speakers

Where will Transformation lead
us?

In the war for talent, the employer branding battle is in full
swing
From Global Recruiting Trends Survey 2013
When considering a job change
#1
Company has a reputation
as a great place to work.

Online professional networks are the fastest growing
channel for promoting employer brands
From Global Recruiting Trends Survey 2013

Clients who invest in branding on LinkedIn can more
successfully hire passive and active candidates
hires
3x
0%
10%
20%
30%
40%
Percent of all hires impacted on LinkedIn
Clients on LinkedIn
(Recruiter + some Jobs)
Clients who have invested in talent
brand on LinkedIn
(The LinkedIn Solution)

Mobile usage in South Africa is increasing
36% of LinkedIn’s unique visitors came
through mobile last month,
vs 26% this time last year
13% of LinkedIn’s unique visitors came
exclusively through mobile last month,
vs 6% this time last year

You
18Krecruiters
Impact opportunity
Employer Brand
Mobile

Talent brand is #1 factor when considering a new job
From Talent Trends Survey 2014

Most organizations aren’t investing enough to meet
candidate demand for recruiting on the go
From Global Recruiting Trends Survey 2013

Impact. South African recruiters have an opportunity to
transform their use of LinkedIn to match EMEA performance
Data from July 2013 to June 2014
In South Africa, recruiters are using
LinkedIn
35%
less
effectively in the last 12 months vs.
the EMEA average
*This is calculated by the % of new hires in EMEA impacted by LinkedIn products, vs. % of new hires in South Africa impacted by LinkedIn products
29% less effective with Recruiter
than EMEA average
43% less effective with Jobs
than EMEA average
South Africa is…
24% less effective with Media
than EMEA average