LinkedIn’s Most Engaged Marketer 2014 highlights the UK marketers that are using the platform to their best advantage. These marketers are not only crafting their own personal professional brand but are exceptional advocates for the companies they work for. We wanted to see which UK marketers were most engaged on LinkedIn and so, for the second year running, we took the more than 10,000 LinkedIn members in the marketing function at FTSE 100 companies, and looked at a range of indicators of how engaged they are on LinkedIn, beyond simply number of connections. We looked at metrics including recent growth in new connections, average visits to the site, the number of different parts of LinkedIn.com they engage with, Groups joined, companies followed and social actions such as number of shares, likes and comments. To find out how you can begin to make more of your professional network in your career, check out these top tips. Please join us in congratulating your peers who are deriving the most value from LinkedIn in their careers.

1. www.linkedin.com
LinkedIn’s Most Engaged Marketer 2014 highlights the UK marketers that are using the
platform to their best advantage. These marketers are not only crafting their own personal
professional brand but are exceptional advocates for the companies they work for.
The ranking is based on a number of engagement metrics from network growth to comments
and sharing content on the platform. This year’s list was drawn from directors and above in
companies with more than 1,000 employees.
Gareth Case
Global Marketing Director, Xchanging
United Kingdom│Information Technology and Services
Previous Xchanging, Xuber, ONI Plc
Education
500+
Reading College of Design & Technology
connections
ConnectConnect
Frank Durrell
Digital Strategy and Technology Director,
Starcom MediaVest Group
Loughton, Essex, United Kingdom | Marketing and Advertising
Previous Havas EHS, TMP Worldwide UK, OgilvyAction
Education
500+
Queen Mary, U. of London
connections
ConnectConnect
1
2

2. www.linkedin.com
John Watton
EMEA Marketing Director Digital, Adobe
London, United Kingdom│Marketing and Advertising
Previous Silverpop, Expedia, ShipServ
Education
500+
Henley Management College
connections
ConnectConnect
Pete Markey
Chief Marketing Officer, Post Office
Redhill, United Kingdom | Insurance
Previous RSA Insurance Group, MORE TH>N, Onetel
Education
500+
Ashridge Business School
connections
ConnectConnect
Kerry Ritz
Chief Marketing Officer, Euromoney
London, Greater London, United Kingdom | Online Media
Previous EVRYTHNG, Voxygen, ACN Europe
Education
500+
IMD
connections
ConnectConnect
Simon Miles
Digital Director, Coca Cola
Uxbridge, Greater London, United Kingdom | Consumer, Goods
Previous Coca-Cola Enterprises, International Sportsworld
500+
Communicators Limited, Rothmans International
connections
ConnectConnect
3
4
5
6

3. www.linkedin.com
Jason Wills
Marketing Director, Merlin Entertainments
St Albans, United Kingdom | Marketing and Advertising
Previous Heineken UK, Scottish and Newcastle, Bacardi
Education
500+
The Nottingham Trent University
connections
ConnectConnect
Jenny Burns
Group Communications, Brand and Social
Media Director, RSA
London, United Kingdom | Insurance
Previous
500+
RSA, IVCA, Telefonica O2 UK
connections
ConnectConnect
Dana Poole
Senior Global Campaigns Manager, Unilever
United Kingdom | Public Relations and Communications
Previous Radley Yeldar, Unilever, BP
Education
500+
De Haagse Hogeschool / The Hague University
of Applied Sciences
connections
ConnectConnect
Ben O’Hanlon
Head of Community Management, Visions Live
Wigan, Greater Manchester, United Kingdom | Online Media
Previous Brighterworks, Sugarvine.com, MICROS-Fidelio
Education Oaklands College
500+
connections
ConnectConnect
8
9
7
10