The Ultimate Pre Launch Strategy Through LinkedIn full post: http://blog.linkfluencer.com/ultimate-pre-launch-strategy-linkedin/ Are you about to run a pre-launch for a product or service and want to hit it with a full head of steam? Are you completely under utilizing the power of LinkedIn and could see some major benefits of using it as tool to help you launch your product or service? Well, in the details in the blog below I cover how to run a successful pre launch strategy through LinkedIn to connect you with potential strategic partners who will help you promote your upcoming product launch. A strategic partnership is a partnership with another non-competing business that shares your target demographic. They then promote your service to their clients to further monetize their database (a share of your revenue from your product or service) or just as a value add for their community. Using this strategy alone I was able to generate over 21,000 leads for my last 2 businesses over the past 4 years. Hope you enjoy the read and see just as much success in your business by connecting with partners through LinkedIn. Read the full post here: http://blog.linkfluencer.com/ultimate-pre-launch-strategy-linkedin/

1. WORLD’S LEADING
LINKEDIN TRAINING COMPANY
The Ultimate Pre Launch
Strategy Through LinkedIn

2. INTRODUCTION
Are you about to run a pre-launch for a product
or service and want to hit it with a full head of
steam?
Well, in this article we’ll cover how to run a
successful pre launch strategy through LinkedIn
that will connect you with potential partners who
will help you promote your upcoming pre-
launch.

3. LinkedIn is totally underutilized for strategic partnerships, most think of it as an online resume
directory.
However, if you were to utilize LinkedIn to it’s full potential you could be one of the few people who
benefit greatly from the power of having access to the world’s largest network of key decision
makers.
Before we get started, here’s a quick overview of what a strategic partnership is in case you are
wondering what it is and how it might apply for your business.
STRATEGIC
PARTNERSHIPS

4. STRATEGIC
PARTNERSHIPS
A strategic partnership is a partnership with another non-competing business that shares your target
demographic.
They then promote your service to their clients to further monetize their database (a share of your
revenue from your product or service) or just as a value add for their community.
For example if you’re a business advisor you might partner with an accountant because they share
your target demographic and your services are complimentary and not in direct competition.

5. Strategic partnerships are one of the biggest shortcuts to business growth.
For example, if you have a $1,000 product and you spend one week trying to close a deal, then it’s
taken you a week to make $1,000. However, let’s say you find a partner who introduces you to 10 of
their clients. Because you’ve been recommended by someone they trust, it only takes a week to
close those deals, and you’ve just created 10 times the business in the same amount of time.
That is how a partner introduction can decrease the touch points required for a sale significantly.
STRATEGIC
PARTNERSHIPS

6. They have already built trust and rapport within their database. So now that trust and rapport they
built can now transfer over to you and your business when you receive a recommendation from
them.
With that said, let’s now get started on a solid strategy that can help you build a solid funnel of
partners that you can leverage when pre-launching your new product or service.
STRATEGIC
PARTNERSHIPS

7. The reason LinkedIn is the best for finding and creating partnerships is because there is no other
platform that has this volume of key decision makers on it that you can easily search for and connect
with.
As discussed earlier no one else is using the platform this way, so it is much easier to get cut
through.
When using this strategy for a pre launch I recommend beginning this strategy at least 3 months
before your pre launch to receive the best possible results.
.
STRATEGIC
PARTNERSHIPS

8. Think about your product or service and write down 3 different types of businesses that your target
market uses before, during and after using your service.
For example if you are a web designer, a perfect partner might be a graphics designer as it’s highly
likely that your ideal client would use a graphic designer before deciding to get a website built.
Start listing as many as you can before moving onto the next step and then pick the top 3 you would
like to start connection with.
DECIDE WHO YOUR KEY
PARTNERS ARE

9. Now we need to build up your sales funnel of partnership opportunities…with a tool we consider to
be the most effective lead generation strategy on LinkedIn and maybe even on the Internet.
And that’s the ‘Advanced Search’ feature of LinkedIn, located in the middle at the top of your
account.
The key to success in any marketing strategy is defining a specific target market, getting as much
data as possible about that demographic and then be able to easily connect with that audience.
This is why the ‘Advanced Search’ is such an amazing feature. Where else would you have access
to over 400 million members, with 49% of them being key decision makers?
FIND PARTNERS ON
LINKEDIN

10. The first step in the process is to conduct a highly targeted ‘Advanced Search’. Using this feature
you can search for partners by:
Specific Keywords,
Filtering your relationship level,
Identifying your prospect’s job title
Tip: When you perform an advanced search, include words that would reflect the title of your
prospect like Director, VP, or Owner.
ADVANCED SEARCH

11. If you are on a LinkedIn premium account, you can go deeper with your search by including some or
all of the following features depending on the membership level:
Company Size
Seniority Level
Years of Experience
Function
When Joined
Interested In
ADVANCED SEARCH

12. When you connect make sure you check out
their profile first and do a thorough review on
whether they are a good fit for your business
and would have the right clients working with
them.
As well as that make sure when you connect,
you send a personalized connection request.
CONNECTING

13. When a partner accepts your invite, you both will be part of each other’s network giving you the
ability to send them a private message, tag them into a specific folder and share relevant content
that will be posted within their news feed. The mistake most people make is that they go in for the
end result they want before they have spent any time nurturing the prospect.
Try sending a few bits of relevant content their way first using the LinkedIn mail function and even
interact with their posts. Aim to connect with 10 – 20 partners a day for a solid month so you can
book in phone calls within the next month.
BUILD RELATIONSHIPS
WITH KEY PARTNERS

14. The final step in the process is to finally contact the potential partner with a request to chat further
with them offline. Once you have had them in your connections for a couple of weeks, you have
done some back and forth with them by interacting with their posts and sending quality content to
them via the LinkedIn mail function, it’s time to get them to have a chat to you.
Now you don’t want to tell them all of what you want from them in this email, the whole purpose is to
get them on a call or face to face meeting so you can chat further about a potential collaboration
opportunity.
CONNECT OFFLINE

15. Build more rapport during your face to face or phone session with them by talking about your
commonalities with each other
Find out what they are trying to achieve in their business
Align what you are looking to achieve with their goals.
Make sure you always ask yourself though, what’s in it for them?
Add as much value as you can for the partner, do not expect them to do everything for you and you
do nothing for them.
CONNECT OFFLINE

16. Here are 6 questions you can ask potential partners on your phone call:
1) What’s the breakdown of the people in your fan base?
2) What are your 6-12 months sales and marketing goals?
3) Where do you need help right now in order to achieve your goals?
4) How have you partnered with people in the past?
5) What’s important to you in a partnership?
6) Here a few suggestions on how we could potentially partner, let me know your thoughts?
THE 6 QUESTIONS

17. If you are undergoing a launch and you need partners on board they are going to be apprehensive
due to it being a new product or service.
Therefore you need to craft a strong pitch, which includes your mission in business, benefits of your
product, your credibility, and results people have received from working with you in the past. Then
because you have a new product you may need to give the partner free access to it so they can
review whether it is something they would like to promote.
Content without action is useless so make sure you execute this strategy and take advantage of the
power of LinkedIn for lucrative joint venture partnerships.
THE LAUNCH

18. DISCOVER THE 3 STEPS TO
LINKEDIN MASTERY
Want to learn more about LinkedIn? Download our FREE digital guide
today and learn how you too can start using LinkedIn to generate a ton of
media exposure, secure joint venture partnerships and build hundreds of
new leads for your business. Over 14,000 businesses have now benefited
from this methodology. Access it Here!