Developing your personal brand...step by step.

1. DEVELOPING YOUR PERSONAL
BRAND

2. The Personal Brand
experience is your
opportunity to learn more
about your-self; business;
non-profit.non-profit.
Identify your unique skills,
strengths, talents & tap into
your values and passions to
find your purpose

3. What is the big Picture?

4. People with strong brands are
clear about who they are.

5. Discovering your strengths.
• What is the most successful project I
ever tackled?
• What is the most important role I have
ever fulfilled?ever fulfilled?
• When faced with obstacle what is my
go to “skill”?
• What strengths do othersacknowledge
in me?

6. • What skills came up over and over
again?
• What skills do you enjoy using more
often?
• What strengths and skills are going to
be the most helpful?be the most helpful?
• What skills do I miss? What skills do I
need to build?
Write your top 5 strengths to
achieve your brand.

7. ACTIVATE
• Clarify- know your strengths,
• Communicate: Share your strengths in
person, on paper, online. > Infuse
these in resume, bio, online profile,these in resume, bio, online profile,
elevator pitch.
• Capitalize: Find opportunities that
require and will showcase your
strengths. Take on volunteering or paid
work.

8. WEAKNESSES
• What weakness am I aware of?
• When working in a team what roles do
I avoid?
• When faced with obstacle what is• When faced with obstacle what is
likely to cause me to give up?
• What was the least successful project I
have ever tackled.

9. ACTIVATE
• Mitigate: Find weaknesses that can be
mitigate by leveraging your strengths.
• Manage: Focus on weakness that is
holding you back. Find weakness thatholding you back. Find weakness that
needs remediation.
• Master: Seize opportunities to build a
skill to serve you well. Look for skill
building opportunities and create
action.

10. Values
• Values give direction to the choices
you make and the way you behave.
Its your true north compass.

11. Brain storm values
(write top 5) :
• courage, excellence, humor,
imagination, passion, speed, faith,
family, kindness, bravery, peace,
power, strength, relaxation,power, strength, relaxation,
assertiveness, affection, affluence,
success, vision, wealth, winning…etc…

12. Passions
Passion fuel your actions.
Re-energizes when the going is tough.

13. • What are your favorite activities?
• What type of people am I drawn to?
• What stories in news draw your
attention?
• What do you enjoy doing, even with
no pay?no pay?

14. What is your purpose?
• Why am I here?
Your purpose is the big picture, internal
vision of what you like to achieve.
• When you combine clear values,• When you combine clear values,
engage your passion and take on your
purpose then you can follow your
personal road map to destination you
choose.

17. VALUE PREPOSITION: UNIQUE PROMISE

19. • What is your unique value?
• What do people gain from you?
• What pains do you solve?
What makes people interested in you?• What makes people interested in you?
• What do you want to help people
with?

20. Examples
• Mentoring
• Communication
• Strategic vision
Team building• Team building
• Change management
• Decision making
• Strategic planning

21. Develop your brand story
• This is a short pitch that communicates
your value (what you are good at) ,
the audience you serve (who you
serve), and your promise (how youserve), and your promise (how you
perform your value uniquely)

23. TIPS OF GOOD PERSONAL BRAND
STORY
• Memorable
• Solution oriented
• Combine logic and emotion
Be authentic• Be authentic
• Share brand attributes
• Examples:

24. Steps
• Define target audience
• Define your value statement by
focusing your key attributes
• Define your unique selling points /• Define your unique selling points /
promise
• Combine these to give you narrative

25. Promotion
• Present at events & conferences
• Volunteer
• One-on-one conversations
• Live it
• Blog• Blog
• Social media: FB < Twitter < Linkdin < Youtube
• Email Marketing: newsletters
• Meet-ups
• Website
• Promotionals: flyer, brochure, business cards