Transformation is in the air. Business leaders across industries are recognizing that “old school” management isn’t up to the task of nonstop innovation. As a result, companies that were once run from the top down are steadily shifting to a more networked style of management in which employees and customers play a greater role in driving innovation. Networked cultures tend to be more creative, more agile, and better able to anticipate the needs of customers.

1. STEAL THIS IDEA
Culture Quiz
BY MARTY NEUMEIER

2. Transformation is in the air. Business leaders across industries are recognizing
that “old school” management isn’t up to the task of nonstop innovation. As a
result, companies that were once run from the top down are steadily shifting
to a more networked style of management in which employees and customers
play a greater role in driving innovation. Networked cultures tend to be more
creative, more agile, and better able to anticipate the needs of customers.
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SOURCE: THE DESIGNFUL COMPAN Y BY MA RT Y NEUMEIER

3. How do you create a culture of innovation? By recognizing one simple fact:
If you want to innovate, you’ve got to design. Design and design thinking are
the tools that create new products, new services, new business models, new
markets, and new industries. The best way to leverage innovation—as outlined
in my latest book—is to build a “designful company”.
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SOURCE: THE DESIGNFUL COMPAN Y BY MA RT Y NEUMEIER

4. LIQUIDAGENCY.COM
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SOURCE: THE DESIGNFUL COMPAN Y BY MA RT Y NEUMEIER

5. To find out where you are on the culture curve, take this simple test: Share
a total of 10 points across each of the 10 pairs below. For example, if your
company is more siloed than collaborative, you might score it 6 and 4. When
you’ve finished, add up the two columns to measure your progress. If your
totals come out to 60 and 40, for example, you could say that you’re 40% along
the path to an innovative culture.
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SOURCE: THE DESIGNFUL COMPAN Y BY MA RT Y NEUMEIER

6. Find more Marty Neumeier ideas to steal at
liquidagency.com/blog
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SOURCE: THE DESIGNFUL COMPAN Y BY MA RT Y NEUMEIER