Social Platforms for Publicity by Lisa Buyer

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Social publicity pros Lisa Buyer and Michelle Stinson Ross are set to speak to the massive opportunity for marketers in earned media on Thursday, September 12th at SES San Francisco. Social Publicity & Publishing: How to Earn It, Grow It, Brand It homes in on the distribution and amplification of great content, a critical facet of any successful new media marketing efforts. Learn how to use online social events, such as Twitter chats and Google+ Hangouts, to influence audience members to interact with and even promote socially savvy businesses. Session attendees can expect to see: · Social PR best practices in action, with real-world examples of earned media successes. · Instruction and guidance on community building and growing an audience through great content. · Lessons in using visuals to attract social and media attention, with tips and cautions for best results. · New, creative methods for thought leadership and credibility building, to stand out from the crowd even in saturated markets. · The most effective social PR strategies on both popular and lesser known channels.

Empresariales Entretenimiento y humor

San Francisco • September 10–13, 2013 • #SESSF @SESConf
SES @lisabuyer Facts
• 2006 My first SES in Chicago
• 2008 first time speaking at SES San Jose
• 6th SES SF speaking
• Writer at Search Engine Watch – follow my
monthly column
• Part of the ClickZ Academy
• Write for ClickZ
• Cover trending topics and news related to
Search, Social and Public Relations

San Francisco| September 10–13, 2013 | #SESSF | @SESConf
@twitterhandle@lisabuyer

San Francisco| September 10–13, 2013 | #SESSF | @SESConf
@twitterhandle

San Francisco| September 10–13, 2013 | #SESSF | @SESConf
@twitterhandle
Resource Books
Lisa Buyer
The Buyer Group
Author, Publicist, Journalist
@lisabuyer Follow me

San Francisco| September 10–13, 2013 | #SESSF | @SESConf
@twitterhandle
Easy Reading and
Actionable!
Follow
#SocialPRSecrets
Or buy the book
Available on Amazon
Lisa Buyer
The Buyer Group
Author, Publicist, Journalist
@lisabuyer Follow me

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Social media evolution and revolution can be a dream come true for public relations specialists if leveraged properly. How can your social media presence go beyond B2C engagement and garner publicity and coverage? These slides will show you how to make your spread your news using your own channels to increase social publicity. It includes the do's and don'ts of social PR, what matters in analytics and how to measure it, and my personal favorite tools for productivity and exposure.

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Learn the latest Twitter PR Secrets with Lisa Buyer and Lisa Grimm. Twitter has matured significantly over the past years, and 2013 brings tremendous opportunity, both to win big and waste your time. Join industry favorites Lisa and Lisa for the 2013 version of last year’s raucous Zenith session. You’ll learn what Twitter is stellar for, how to engage in ways that benefit your business, realistic expectations, how to evaluate results, and mistakes to avoid.

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Social PR Secrets – How to use Social Media to get publicity Location: Salon B For immediate release: Smart Brands Are Getting Publicity Via Social Media. It�s no secret – the percentage of the public that sees news on social-networking sites such as Facebook, Google+, or Twitter increased from 29 percent in 2010 to 47 percent in 2012. Is your brand reporting news on social media? Learn about the opportunity, how to leverage social media networks to share and report company news and become a news source to journalists, prospects, customers and your social community. Discover how to create and curate content that delivers ROI, new ways to get social publicity, leverage visuals, gain exposure and measure results. Lisa will share actionable social PR takeaways that any size business can do right away.

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Social Platforms for Publicity by Lisa Buyer

1. San Francisco • September 10–13, 2013 • #SESSF @SESConf Social Publicity and Publishing Earn it, Grow it, Brand it Lisa Buyer The Buyer Group Author, Publicist, Journalist @lisabuyer Follow me

2. San Francisco • September 10–13, 2013 • #SESSF @SESConf SES @lisabuyer Facts • 2006 My first SES in Chicago • 2008 first time speaking at SES San Jose • 6th SES SF speaking • Writer at Search Engine Watch – follow my monthly column • Part of the ClickZ Academy • Write for ClickZ • Cover trending topics and news related to Search, Social and Public Relations

3. San Francisco| September 10–13, 2013 | #SESSF | @SESConf @twitterhandle@lisabuyer

4. San Francisco| September 10–13, 2013 | #SESSF | @SESConf @twitterhandle@lisabuyer

5. San Francisco| September 10–13, 2013 | #SESSF | @SESConf @twitterhandle@lisabuyer

6. San Francisco| September 10–13, 2013 | #SESSF | @SESConf @twitterhandle@lisabuyer

7. San Francisco| September 10–13, 2013 | #SESSF | @SESConf @twitterhandle@lisabuyer

8. San Francisco| September 10–13, 2013 | #SESSF | @SESConf @twitterhandle@lisabuyer

9. San Francisco| September 10–13, 2013 | #SESSF | @SESConf @twitterhandle

10. San Francisco| September 10–13, 2013 | #SESSF | @SESConf @twitterhandle

11. San Francisco| September 10–13, 2013 | #SESSF | @SESConf @twitterhandle@lisabuyer

12. San Francisco| September 10–13, 2013 | #SESSF | @SESConf @twitterhandle

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32. San Francisco| September 10–13, 2013 | #SESSF | @SESConf @twitterhandle@lisabuyer

33. San Francisco| September 10–13, 2013 | #SESSF | @SESConf @twitterhandle@lisabuyer

34. San Francisco| September 10–13, 2013 | #SESSF | @SESConf @twitterhandle@lisabuyer

35. San Francisco| September 10–13, 2013 | #SESSF | @SESConf @twitterhandle@lisabuyer

36. San Francisco| September 10–13, 2013 | #SESSF | @SESConf @twitterhandle@lisabuyer

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38. San Francisco| September 10–13, 2013 | #SESSF | @SESConf @twitterhandle Easy Reading and Actionable! Follow #SocialPRSecrets Or buy the book Available on Amazon Lisa Buyer The Buyer Group Author, Publicist, Journalist @lisabuyer Follow me

39. San Francisco| September 10–13, 2013 | #SESSF | @SESConf @twitterhandle

Social Platforms for Publicity by Lisa Buyer

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