Web Form Automation for Bonterra Impact Management (fka Social Solutions Apri...
PR Meets Facebook
1. PR Meet Facebook Presented by: Lisa Buyer, @lisabuyer The Buyer Group, president and ceo interactive public relations, social media + branding
2. About Me Lisa Buyer @lisabuyer Managed my own PR and branding agency for past 15 years Come from a traditional PR background Digital by design during the dot com days Social media is part of my mixology Practice yoga and follows some celebrity gossip The Buyer Group, president and ceo interactive public relations, social media + branding @lisabuyer
10. @lisabuyer 43% of journalistsreport being pitchedthrough social networks
11. @lisabuyer 65% of journalists usesocial media sites such as Facebook(and LinkedIn)for story sources
12. @lisabuyer Pitches through a social network likeFacebookresulted in coverage approximately70%of the time. (compared to about 0-20% with a standard pitch)
20. @lisabuyer 3. Manage the Community This is ajobAND an adventure – Have a schedule! 8:00 am Latte and good morning check in, something cheery! 12:00 pm Lunch time easy reading post 3:00 pm Water cooler talk 6:00 pm Evening news report 9:00 pm Engagement post
21. @lisabuyer 4. Cross socialization! Tweet all about it! p.s. Don’t forget the Link ;)
37. Thank you for having me! Email questions or feedback to lbuyer@thebuyergroup.com or DM me on Twitter @lisabuyer
38. Sources PR Newswire/PRWeek Survey http://multivu.prnewswire.com/mnr/prnewswire/43321/ Tekgroup Journalist Online Newsroom Survey http://www.tekgroup.com/onlinenewsroomsurvey/ George Washington University Study http://www.gwu.edu/explore/mediaroom/newsreleases/ Video http://www.lostremote.com/2011/03/18/sxsw-how-journalists-can-use-facebook/