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Social Media on a Budget Presented by: @lisabuyer ClickZ columnist and Search Engine Watch contributor Interactive PR, social media + branding specialist agency owner
About Me Lisa Buyer @lisabuyer Managed my own PR and branding agency for past 15 years Come from a traditional PR background  Digital by design during the dot com days Social Media is part of my PR mixology Practice yoga and follows some celebrity gossip The Buyer Group, president and ceo interactive public relations, social media + branding @lisabuyer
@lisabuyer Social Media Can Take Time
@lisabuyer Time is Money
@lisabuyer Save Time << Get Results-Content withoutcreating new content (Huh?)-How to reuse, recycle and repurposequality content (Be Green)-Time saving tips tosocial media efficiency (and sanity)
@lisabuyer Content withoutcreating new content
@lisabuyer SourcesWebsiteNewsBiosProducts/ServicesNewsroomLocations White paperPhotosVideos
@lisabuyer Today’s Public Relations
@lisabuyer Why?
@lisabuyer The media issearch and social savvy
@lisabuyer The Majority of Journalists Now Depend on  Social Media for Story Ideas
@lisabuyer 43% of journalistsreport being pitchedthrough social networks
@lisabuyer 65% of journalists usesocial media sites such as Facebook(and LinkedIn) for story sources
@lisabuyer Pitches through a social network like Facebook resulted in coverage approximately 70%of the time. (compared to about 0-20% with a standard pitch)
@lisabuyer CNET, NPR WSJ E lostremote.com
First Tweet  March 21 2006
@lisabuyer 10 PR Things You Can Do Now on Facebook
@lisabuyer 1. Ask GOOD Questions
@lisabuyer 2. Report the News ,[object Object]
Third Party News
Unofficial Company News,[object Object]
@lisabuyer 3. Manage the Community This is a job AND an adventure – Have a schedule! 8:00 am 		Latte and good morning 			check in, something cheery! 12:00 pm	Lunch time easy reading post 3:00 pm		Water cooler talk  6:00 pm		Evening news report  9:00 pm		Engagement post
@lisabuyer 4. Cross socialization!  Tweet all about it!   p.s. Don’t forget the Link ;)
@lisabuyer 5. Promote the actual FacebookURL facebook.com/tostitos ,[object Object]
Packaging
TV commercials
Business cards,[object Object]
@lisabuyer 7. Report it! Newsroom Tab
@lisabuyer 8. Mix and Mingle in other communities
@lisabuyer 9. Pitch it! Media relations  happens on Facebook
@lisabuyer 10. Distribute it! Facebook Friendly press releases ,[object Object]
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