Presentatie Patrick Leenheers Vodafone - online tuesday 'Mobile' 11 mei 2010

2. The Tipping Point is now

4. Touch screen Hardware is converging

5. Slider Hardware is converging

6. Full keyboard Hardware is converging

7. Operating systems Shop platforms App development Software is not

8. Love/ Hate Triangle Mobile Operators Device Vendors Internet Service Brands Why is it like this?

9. Confusion, Complexity and cost lead to complacency What about ‘publishers’?

10. And on top of that we need to invent a medium Smaller than PC or TV, but always on, always carried and ultimately personal

11. App stores are booming 150.998 19.897 7.623 6.118 4.756

12. ....are they? 150.998 19.897 7.623 6.118 4.756 234 Million websites as of December 2009 (NetCraft)

13. Cloud Browser based Cross platform On PC, services have moved to the cloud... Local Native OS Specific

14. ...shaping expectations of mobile consumers

15. Hurdles to take Reach and ease, content and measurement

16. Web apps – the open standard Wholesale Applications Community / JIL Some of the partners in WAC

17. Goal: one app running everywhere...... ...leveraging: location, direction, identity, preferences, history & future, secure transactions AND social context , in real time

18. [email_address]