Measuring the value of links has been a continuous challenge. We know it is not about quantity of links, yet people still keep on counting links! Here's a way of measuring the value. Slides from conference at SEODay in Denmark (Jan 2019).
12. Google makes hundreds of changes to its algorithm
every year but directionally they have been saying
the same things for a decade…..
13. Brands are the solution… brands are how you sort out the cesspool
”
“ Eric Schmidt, former CEO, Google
14. We actually came up with a classifier to say,
okay, IRS or Wikipedia or New York Times is over on this side,
and the low-quality sites are over on this side.
”
“ Matt Cutts, former Head of Webspam, Google
15. trusted, accurate or reliable
”
“ Obtaining authoritative search results ,
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16. …has a high readership
”
“ Website quality signal generation , US8442984
17. Google has repeatedly altered it’s algorithm to give
higher and higher value to sites that are:
trusted
authoritative
highly read
routinely receive links from brands and other publishers
18. The way we report on link building hasn’t
meaningfully changed
in the last 20 years
39. The LinkScore takes into account over a dozen different metrics including:
• Traditional metrics (TrustFlow, linking root domains etc)
• Language
• Relevancy
• Link location
• Follow/no follow
• Penalty/no penalty
58. Their target term, “Contact Lenses”, searched 74k times a month, moved
from position 12 at start to position 2
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01/04/2017 31/05/2017 30/07/2017 28/09/2017 27/11/2017