CIM Personal Branding Presentation

Punch Above Your Weight v 3.0 Dr Alan Rae, Managing Partner www.howtodobusiness.com Dr Lisa Harris, University of Southampton

Why 3.0 ,[object Object],[object Object]

Who we are ,[object Object],[object Object]

The ‘Punch Above Your Weight’ Research Project ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

“ Change we can believe in” ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Small Company Marketing – the reality ,[object Object],[object Object],[object Object],[object Object],[object Object]

How you do it ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

What can you practically do? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

When you start in business ,[object Object],[object Object],[object Object],[object Object],[object Object]

As you get more established ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Eventually it takes on a life of it own ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

For Customers ,[object Object],[object Object],[object Object],[object Object]

Values of some Brands ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

You can’t start too early to construct a brand ,[object Object],[object Object],[object Object],[object Object],[object Object]

Early history is defining ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

It has to position you - at a glance ,[object Object],[object Object],[object Object]

So your narrative must capture ,[object Object],[object Object],[object Object],[object Object]

And it needs symbolising ,[object Object],[object Object],[object Object],[object Object],[object Object]

Brands reduce risk for some customers ,[object Object],[object Object],[object Object]

It’s about what phrase you want to own ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Your task is to build a brand that attracts business to you over and above what you can do by selling and networking

You have limited time Median marketing activity is 12 hours a week ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Our “Gifted Amateurs ” ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Ellis Pratt – CherryLeaf ,[object Object],[object Object],[object Object],[object Object],[object Object]

Twitter ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Twitter ,[object Object],[object Object],[object Object]

Personal Branding with Twitter ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Practical examples ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Mike Southon Beermat Entrepreneur ,[object Object],[object Object],[object Object],[object Object]

History ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

He does write some stuff himself ,[object Object],[object Object],[object Object]

Andrew Woolley ,[object Object],[object Object],[object Object]

We interviewed him last year ,[object Object],[object Object],[object Object]

Blogs on Ecademy Andrew is ranked 59 th – 19 blogs in 3 months

Tags and Keywords he’s actually used someone who knows what they’re doing! ,[object Object],[object Object],[object Object]

So here is Andrew’s Autosignature when he blogs on Ecademy Each phrase is a key word that is the anchor text For a specific page on his site

This Builds your Brand in Google’s mind

What does this say about Andrew’s brand? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Gary Vaynerchuk ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

http://personalbrandingblog.wordpress.com

Where is personal branding going ,[object Object],[object Object],[object Object],[object Object]

CIM Personal Branding Presentation

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CIM Personal Branding Presentation