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Fashion Tech 
& Digital Retail 
Lisa Morales-Hellebo / @lisahellebo
2
3
4
5 
Fashion Tech 
= innovations living at the 
intersection of fashion, retail, 
and technology
6 
$250 billion 
annual USA sales
7 
$1.7 trillion 
annual global industry revenue 
http://www.fashionunited.com/global-fashion-industry-statistics-international-apparel
8 
1 Raw Materials 
2 Fashion Goods 
3 Sales 
4 Advertising & Promo
9 
1 Raw Materials
10 
3D printed textiles
11 
3D printed buttons
12 
sourcing
13 
2 Fashion Goods
14 
design
15 
design
16 
design
17 
manufacturing
18 
manufacturing
19 
3D printing
20 
3D printing
21 
3D printing
22 
3D printing
23 
wearables
24 
wearables
25 
wearables
26 
wearables
27 
wearables
28 
wearables
29 
wholesale
30 
wholesale
31 
product lifecycle management
32 
3 Sales
33 
smart mannequins
34 
smart displays
35 
smart displays
36 
assortment & merchandising
37 
smart merchandising
38 
curated marketplaces
39 
curated marketplaces
40 
recommerce
41 
fit-tech
42 
checkout
43 
checkout
44 
instant fulfillment
45 
4 Advertising & Promo
46 
in store targeting
47 
in store targeting
48 
tablet sales tools
49 
loyalty promo
50 
event & sample management
51 
data analytics & visualization
52 
We are here 
algorithmic shopping, semantic commerce, geo-targeting, internet of everything, 
open commerce, shopping cloud, augmented reality, contextual search, market of 
one, smart sales teams, smart fitting rooms, 3D print on demand clothing, in-store 
directional mobile shopping experiences, nowness, digital experiential shopping, 
peer-to-peer commerce, disassembling of silos, direct to consumer, collaborative 
consumption, recommerce, consumer influence, collaborative storytelling, product 
narrative, showrooming services, immediacy, personal services, on demand, 
virtual touch, home try on, relevance, seamless comparisons, omni-channel, 
mobile checkout, security, supply chain reinvention, wearables, 3D printed fabrics
53 
What’s next?
54 
1 Data Standardization 
2 Open Commerce 
3 Contextual Search 
4 Augmented Reality 
5 Internet of Everything 
6 Convergence
@lisahellebo 
Lisa.hellebo@gmail.com / @lisahellebo

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LMH Fashion & Digital Retail 2014