This document discusses how to create a company culture that supports digital transformation and innovation. It emphasizes empowering employees by involving them in decision making, explaining the reasons for cultural shifts, and providing them with the tools and flexible work environments needed to drive change. A digital culture fosters agility, speed, employee engagement, and attracts new talent by giving workers more autonomy and opportunities for collaboration. Leadership must set the proper organizational context to enable behaviors that advance the company's digital strategy.

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How to create a company
culture that entrusts
employees to innovate and
drive growth
Expert, Agence du Numérique
Coordinator, Coworking Digital Wallonia
Digital Transformation Ambassador, Watify, European Commission

2. • Digital Transformation … As it is !
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3. 3
Facing these technological
changes, two attitudes are
emerging. The one of those who
will want to preserve the past
structures, the acquired
advantages, and will be swept
away by history. Or the adaptation
to new logic that alone will make it
possible to enjoy, to live better,
freer and longer, but that will
require considerable effort.

4. TechnologiesGoals
• Empowerment
• Identify which technology is crucial for
what your company is trying to
accomplish.
• What are the goals to
achieve?
• Empowerment is the crowd driving
the digital transformation.
• Share the vision across the organization.
• Involve your employees in on your decision.
• Explain why the twist in the culture matters.
• If you want to see people adopting a new culture,
include them in the WHY.
• What shift in culture will need
to take place within your
organization to bring those
goals and technologies to life?
Shift
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CULTURE
A digital transformation
requires instilling a culture
that supports the change
while enabling the
company’s overall
strategy.

5. • Digital Workplace & Digital Culture
• By ignoring culture, an organization risks transformation
failure.
The proportion of companies reporting breakthrough or strong
financial performance was five times greater (90%) among those
that focused on culture than it was among those that neglected
culture (17%).
• Source: BCG 5

6. • Digital Workplace & Digital Culture
• A digital culture empowers employees with the latitude to
make judgment calls and on-the-spot decisions.
Digital organizations move faster than traditional ones, as their
flatter hierarchy helps speed decision making.
• Source: BCG 6

7. • Digital Workplace & Digital Culture
• A digital culture attracts talent.
Having a reputation as a digital leader is a magnet for talent.
Millennials are generally attracted by digital companies,
with/because of their promise of a collaborative, creative
environment and greater autonomy.
• Source: BCG 7

8. • Digital Workplace & Digital Culture
It enables new, more effective ways of working,
raises employee engagement and agility,
and exploits consumer-oriented styles
and technologies.
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9. • Digital Workplace & Digital Culture
The organizational environment - the “context” - must be set up
to foster engagement and encourage behaviors that will
advance the organization’s strategy.
This includes: leadership, organization design, performance
management, people-development practices, resources and
tools, vision and values, informal interactions, …
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10. • Information
Exploitation
• 4 segments
• Source : Gartner 10
Digital Workplace: tools
Algorithms that proactively
deliver customized
information based on an
employee's implicit and
explicit activities.
Ambient knowledge

11. • Information
Exploitation
• 4 segments
• Source : Gartner 11
Digital Workplace: tools
A variety of tools to enable
employees to package and
deliver content in new and
novel ways.
Production studio

12. • Physical / Virtual
Convergence
• 4 segments
• Source : Gartner 12
Digital Workplace: tools
Technology that blurs the
line between the physical
world and digital or
simulated world, creating
a sense of immersion.
Immersive technologies

13. • Physical / Virtual
Convergence
• 4 segments
• Source : Gartner 13
Digital Workplace: tools
A physical
work
environment
optimized for
employee
agility and
engagement..
Ubiquitous office

14. Silo Busters
• Agility and Innovation• 4 segments
• Source : Gartner 14
Digital Workplace: tools
Tools to transcend
organizational boundaries
to generate ideas, solve
problems and assemble
teams from a broad
population of employees.

15. OmniComms
• Agility and Innovation• 4 segments
• Source : Gartner 15
Digital Workplace: tools
A fully mobile suite of
communication and
collaboration services that
can adapt to any business
circumstance.

16. • The Human Platform
Virtual Personal
Assistants
• 4 segments
• Source : Gartner 16
Digital Workplace: tools
Adaptive software
assistants designed to
perform a wide array of
personal and business
tasks.

17. • The Human Platform
Microlearning
• 4 segments
• Source : Gartner 17
Digital Workplace: tools
Short and contextual
learning moments to help
employees acquire a wide
variety of digital literacies.

18. It’s not what you know that matters but your adaptability to change

19. Change management

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Someone needs to be in charge

22. Work on love and empathy
When logic
and reason,
machines can
do better!

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We love digital ! We make digital !We know digital !
Digital Wallonia
www.digitalwallonia.be
info@digitalwallonia.be
@digitalwallonia
facebook.com/digitalwallonia
Agence du Numérique
Av. Prince de Liège, 133 - 5100 Jambes
+32 (0)81 778080
www.adn.be
Lisa Lombardi
Expert
lisa.lombardi@adn.be
Twitter: @lisalombardibe