Inspired U webinar featuring Michael Reynolds, President/CEO of SpinWeb – a professional website design, development and online marketing firm. LinkedIn is a vast network of business professionals with potential to help you and grow your business. However, you probably never log in, right? In this webinar you will learn some practical, specific techniques you can use to build a great profile, make the right connections, and get found more easily. After an hour with us, LinkedI n won't seem quite as boring!

1. Inspire U Webinar Series
Presented by
the Center for
Compassionate Touch LLC
Tuesday, January 25, 2011
www.compassionate-touch.org
Thursday, January 27, 2011

2. Making LinkedIn Fun AND Profitable
OR
Why You Never Log Into LinkedIn!
Michael Reynolds, SpinWeb
http://www.linkedin.com/in/mbreyno
Thursday, January 27, 2011

3. What is LinkedIn?
(According to LinkedIn)
Thursday, January 27, 2011

4. • Primarily a business network
• Referral marketing
• Virtual contact manager
• PR platform
• Event promotion platform
• Storehouse of testimonials
• Networked resume
• Prospecting tool
• Authority-builder
Thursday, January 27, 2011

5. Is the traditional resumé dead?
Thursday, January 27, 2011

6. Who Uses LinkedIn?
• Average age: 41
• Average income: $109,703
• Male: 64%
• College grad: 80%
• Business decision-maker: 49%
Data as of June 2008
Source: @Plan (a service of The Nielsen Company)
Thursday, January 27, 2011

7. You will find people on LinkedIn that you will not find
on Facebook or Twitter
Thursday, January 27, 2011

8. Who Can Benefit from LinkedIn?
• Job seekers
• Sales professionals
• Marketing professionals
• Business owners
• PR professionals
• Professional speakers
• Consultants
Thursday, January 27, 2011

9. Why you never log in
• It’s boring
• It’s not Facebook
• Your friends are not on LinkedIn
• No Farmville or Mafia Wars
• No videos of cats playing the piano
Thursday, January 27, 2011

10. Getting Started - Your Profile
• Fill out completely
• Post a clear photo
• Use a relevant description
• Link to your website
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11. Strengthen
Your Profile
• Search for connections
• Give/receive recommendations
• Add applications
• Import your blog
• Join Groups
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12. Search for Connections
Thursday, January 27, 2011

13. Search for Connections
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14. Give and Receive Recommendations
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15. The more you write
for others, the more
you will receive.
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16. Add Applications
• Feature your presentations
• Import your blog
• Conduct surveys
• Store files
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17. SlideShare
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18. Google presentations
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19. Reading list
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20. Events
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21. Import your blog
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22. Conduct surveys
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23. See who has been finding you
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24. Join groups
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25. UTILIZE KEYWORDS IN YOUR
PROFILE
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26. ...and get found on Google!
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27. Grow your profile
• If you have a new or weak profile, make one
recommendation for someone else every day
OR make 3 connection requests (for the next 30
days)
• If you have a decent profile, make one
recommendation for someone else every week
OR make 3 connection requests (ongoing)
Thursday, January 27, 2011

28. Who to connect to?
Clients • Colleagues • Referral partners
Thursday, January 27, 2011

29. Connect with referral partners
Thursday, January 27, 2011

30. Making LinkedIn Fun AND Profitable
OR
Why You Never Log Into LinkedIn!
Michael Reynolds, SpinWeb
http://www.linkedin.com/in/mbreyno
Thursday, January 27, 2011

31. Join us for our next Inspire U
Monday March 6m 2011 @ 8pm
We’ll be joined by Angie
Patrick and Scott
Dartnell~to share exciting
details and some exclusive
offers!
The American Massage Conference (AMC) is North America’s NEWEST
exhibition of massage products, continuing education and new business
opportunities for therapists of all disciplines. In 2011 the AMC takes place
May 20-22nd at the Capitol Conference Center Atlanta Georgia.
This years conference will feature over 50 exhibitors, continuing education
in the forms of 1 hour, 3 hour or 1 or 2 day workshops, Saturday night
reception and LIVE MUSIC dance party in the hotel.
Thursday, January 27, 2011

32. Ann Catlin, NCTMB, LMT, OTR Lisa Parenteau, BA, LMT
Owner and Director, Marketing and Training Consultant
Center for Compassionate Touch LLC Center for Compassionate Touch LLC
ann@compassionate-touch.org lisa@compassionate-touch.org
417-844-8514 617-797-7990
Thursday, January 27, 2011