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2019 Influence
Marketing Package
Offered exclusively to Tequila Aficionado Brands of Promise© Nominees
Contents
1. The First Program of its Kind
• What’s Included
1. Partner With Us
• What’s in it for you?
• What we can do for you
2. About Us
• Bringing agave spirits and consumers together since 1999
• Our team
• Our audience
3. Next Steps
4. Contact Us
2
THE FIRST PROGRAM OF ITS KIND
3
A comprehensive program of Advertising, Social Marketing, and Content Creation.
Our Partners receive all the benefits of our influence which acts as an additional
platform that is already built and touching millions of tequila aficionados every
month.
What’s Included
•Linked ad in the Tequila
Aficionado Newsletter for 12
months (includes over 20
newsletters) [$2000 Value]
•Header ad on
TequilaAficionado.com for three
days every month for 12 months
[$720 Value]
•A Pinterest Pinboard on Tequila Aficionado,
Lisa Pietsch and Mike Morales’ Pinterest
accounts (and shared with you if you have
Pinterest) reaching over half a million people
every month [$500 Value]
•Pinning (to Pinterest) everything you post to
Instagram and tweeting it to Tequila
Aficionado, Lisa Pietsch and Mike Morales’
Twitter followers [$3650 Value]
•3 (or 1 x 3) Sipping Off the Cuff episodes
posted as Facebook Native video [$1488
Value]
•3 (or 1 x 3) Sipping Off the Cuff episodes
shared on LinkedIn [$1488 Value]
4
A comprehensive program of Advertising, Social Marketing, and Content Creation.
Advertising
•45 Minute video interview with Mike Morales (Appearing on
YouTube, Facebook Native, LinkedIn, and in audio on our
Podcast available on your Amazon and Google devices, and a
multitude of online podcast players and mobile apps) [$1984
Value]
•English transcript of video interview with Mike Morales
including embedded one-click tweetable quotes about your
brand on TequilaAficionado.com [$100 Value]
•One original recipe or pairing platter instructional created for
your spirit on Tequila Aficionado and included in our 2019
Tequila Aficionado Cookbook [$485 Value]
•3 (or 1 x 3) Sipping Off the Cuff transcripts in English
including embedded one-click tweetable quotes about your
brand and a Pinterest-ready image on
TequilaAficionado.com [$300 Value]
•3 (or 1 x 3) Sipping Off the Cuff transcripts in Spanish
including embedded one-click tweetable quotes about your
brand and a Pinterest-ready image on
TequilaAficionado.com [$300 Value]
Social Marketing Content Creation
PARTNER WITH US
05
What’s in it for you?
By partnering with Tequila
Aficionado, you will connect with the
world’s leading information source on
all Mexican Spirits and the consumers
who buy them, building your brand
reach exponentially.
06
What we can do for you
For Starters…
Exclusive Advertising
•We can include your brand’s
banner and link on the
www.TequilaAficionado.com
header.
•We can include your brand’s
banner and link on the
www.TequilaAficionado.com bi-
monthly newsletter.
Visibility to Your Brand
Social Media
We can share and promote your content to a
qualified, relevant and large audience across
our main social media platforms: Facebook,
Instagram, Twitter, etc.
Blog content
We can create original content such as
pairings and interviews to promote your brand
to our qualified, relevant and large audience
across our blog and online platforms.
Video content
We can produce creative video content that
showcases your brand and ours.
Event Introductions
We can provide you with
introductions to influencer events
and organizers of all the major
agave spirits events in the U.S. and
abroad to ensure you have access
to an abundance of high-quality
connections to make your brand
stand out as it should.
07
ABOUT US
08
Bringing craft agave spirits and discerning consumers together since 1999
TEQUILA AFICIONADO
9
• Tequila Aficionado is the largest and most far-reaching media
organization in the tequila world and has been dedicated to teaching
consumers about craft Mexican spirits since 1999.
• Our following is completely organic and never buffed up with fake
followers, likes, or engagement. We pride ourselves on organic
growth and transparency.
OUR TEAM
10
Mike is happiest when he is sharing his love for tequila and other Mexican
spirits with those who are willing to learn. He has well over 500 tequila and
Mexican spirit reviews on YouTube, is a consultant to the tequila industry,
and the nation’s foremost Tequila Journalist.
MIKE MORALES The Face and Voice of Tequila Aficionado Media
Lisa has been strategically managing social media and marketing for New
York Times Bestselling Authors and Award-Winning tequila and mezcal
brands for the past 20 years. Her knowledge and expertise of social growth
are responsible for Tequila Aficionado’s massive organic growth over the
past 7 years.
LISA PIETSCH Tequila Aficionado Marketing and Social Media
OUR AUDIENCE
FACEBOOK
6,541 Followers
• Page View Growth 52% Monthly
• Page Likes Growth 111% Monthly
• Post Reach 29,000
TWITTER
13,548 Followers
• Tweet Impressions 156,000
• Tweet Reach 198,000
• Exposure 1,000,000 Impressions
INSTAGRAM
7,671 Followers
• 19,315 Impressions Weekly
• 345 Profile Visits Weekly
• Audience Growth 268 Weekly
• 67% Male/33% Female
• 34% Age 25-34
• 32% Age 35-44
• 18% Age 45-54
11
OUR AUDIENCE
PINTEREST
759 Followers
• 63,200 Monthly Views
• Daily Impressions 3,575
• 76.9% Female/13.8% Male
• 27.6% Age 21-24
• 28.3% Age 25-34
• 19.4% Age 35-44
YOUTUBE
562 Subscribers
• Watch Time Growth 25% Monthly
• Views Growth 27% Monthly
• Subscriber Growth +20 Monthly
PODCAST
• 2,832 Plays Per Month
• Average 45 plays per Episode
• Available on 10 Platforms
12
Next Steps
13
• Confirm your brand’s participation
• We’ll send your invoice for $6,000.
• We’ll set your payment date as your start
date and get to work!
CONTACT US:
Mike Morales
Lisa Pietsch
Lisa@TequilaAficionado.com
1-830-765-2943
14
THANK YOU!

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2019 Tequila Aficionado Influence Marketing Package

  • 1. 2019 Influence Marketing Package Offered exclusively to Tequila Aficionado Brands of Promise© Nominees
  • 2. Contents 1. The First Program of its Kind • What’s Included 1. Partner With Us • What’s in it for you? • What we can do for you 2. About Us • Bringing agave spirits and consumers together since 1999 • Our team • Our audience 3. Next Steps 4. Contact Us 2
  • 3. THE FIRST PROGRAM OF ITS KIND 3 A comprehensive program of Advertising, Social Marketing, and Content Creation. Our Partners receive all the benefits of our influence which acts as an additional platform that is already built and touching millions of tequila aficionados every month.
  • 4. What’s Included •Linked ad in the Tequila Aficionado Newsletter for 12 months (includes over 20 newsletters) [$2000 Value] •Header ad on TequilaAficionado.com for three days every month for 12 months [$720 Value] •A Pinterest Pinboard on Tequila Aficionado, Lisa Pietsch and Mike Morales’ Pinterest accounts (and shared with you if you have Pinterest) reaching over half a million people every month [$500 Value] •Pinning (to Pinterest) everything you post to Instagram and tweeting it to Tequila Aficionado, Lisa Pietsch and Mike Morales’ Twitter followers [$3650 Value] •3 (or 1 x 3) Sipping Off the Cuff episodes posted as Facebook Native video [$1488 Value] •3 (or 1 x 3) Sipping Off the Cuff episodes shared on LinkedIn [$1488 Value] 4 A comprehensive program of Advertising, Social Marketing, and Content Creation. Advertising •45 Minute video interview with Mike Morales (Appearing on YouTube, Facebook Native, LinkedIn, and in audio on our Podcast available on your Amazon and Google devices, and a multitude of online podcast players and mobile apps) [$1984 Value] •English transcript of video interview with Mike Morales including embedded one-click tweetable quotes about your brand on TequilaAficionado.com [$100 Value] •One original recipe or pairing platter instructional created for your spirit on Tequila Aficionado and included in our 2019 Tequila Aficionado Cookbook [$485 Value] •3 (or 1 x 3) Sipping Off the Cuff transcripts in English including embedded one-click tweetable quotes about your brand and a Pinterest-ready image on TequilaAficionado.com [$300 Value] •3 (or 1 x 3) Sipping Off the Cuff transcripts in Spanish including embedded one-click tweetable quotes about your brand and a Pinterest-ready image on TequilaAficionado.com [$300 Value] Social Marketing Content Creation
  • 6. What’s in it for you? By partnering with Tequila Aficionado, you will connect with the world’s leading information source on all Mexican Spirits and the consumers who buy them, building your brand reach exponentially. 06
  • 7. What we can do for you For Starters… Exclusive Advertising •We can include your brand’s banner and link on the www.TequilaAficionado.com header. •We can include your brand’s banner and link on the www.TequilaAficionado.com bi- monthly newsletter. Visibility to Your Brand Social Media We can share and promote your content to a qualified, relevant and large audience across our main social media platforms: Facebook, Instagram, Twitter, etc. Blog content We can create original content such as pairings and interviews to promote your brand to our qualified, relevant and large audience across our blog and online platforms. Video content We can produce creative video content that showcases your brand and ours. Event Introductions We can provide you with introductions to influencer events and organizers of all the major agave spirits events in the U.S. and abroad to ensure you have access to an abundance of high-quality connections to make your brand stand out as it should. 07
  • 9. Bringing craft agave spirits and discerning consumers together since 1999 TEQUILA AFICIONADO 9 • Tequila Aficionado is the largest and most far-reaching media organization in the tequila world and has been dedicated to teaching consumers about craft Mexican spirits since 1999. • Our following is completely organic and never buffed up with fake followers, likes, or engagement. We pride ourselves on organic growth and transparency.
  • 10. OUR TEAM 10 Mike is happiest when he is sharing his love for tequila and other Mexican spirits with those who are willing to learn. He has well over 500 tequila and Mexican spirit reviews on YouTube, is a consultant to the tequila industry, and the nation’s foremost Tequila Journalist. MIKE MORALES The Face and Voice of Tequila Aficionado Media Lisa has been strategically managing social media and marketing for New York Times Bestselling Authors and Award-Winning tequila and mezcal brands for the past 20 years. Her knowledge and expertise of social growth are responsible for Tequila Aficionado’s massive organic growth over the past 7 years. LISA PIETSCH Tequila Aficionado Marketing and Social Media
  • 11. OUR AUDIENCE FACEBOOK 6,541 Followers • Page View Growth 52% Monthly • Page Likes Growth 111% Monthly • Post Reach 29,000 TWITTER 13,548 Followers • Tweet Impressions 156,000 • Tweet Reach 198,000 • Exposure 1,000,000 Impressions INSTAGRAM 7,671 Followers • 19,315 Impressions Weekly • 345 Profile Visits Weekly • Audience Growth 268 Weekly • 67% Male/33% Female • 34% Age 25-34 • 32% Age 35-44 • 18% Age 45-54 11
  • 12. OUR AUDIENCE PINTEREST 759 Followers • 63,200 Monthly Views • Daily Impressions 3,575 • 76.9% Female/13.8% Male • 27.6% Age 21-24 • 28.3% Age 25-34 • 19.4% Age 35-44 YOUTUBE 562 Subscribers • Watch Time Growth 25% Monthly • Views Growth 27% Monthly • Subscriber Growth +20 Monthly PODCAST • 2,832 Plays Per Month • Average 45 plays per Episode • Available on 10 Platforms 12
  • 13. Next Steps 13 • Confirm your brand’s participation • We’ll send your invoice for $6,000. • We’ll set your payment date as your start date and get to work!
  • 14. CONTACT US: Mike Morales Lisa Pietsch Lisa@TequilaAficionado.com 1-830-765-2943 14