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The object orientation of teams
Lisa Welchman
@lwelchman
where am I coming from?
first grade – set theory
2nd – 12th - music
 Math that makes you hate math
 And music that makes you love music
university - music
 ALL MEN ARE MO♫RTAL
 SOCRATES IS A MAN♫
 ♬THEREFORE ♩ SOCRATES IS MORTAL
university – philosophy
graduate school - stuff
1990’s - collaboration
add the Internet and the Web
 Databases
 Semantics
 Code
 Hypertext
 Content
so, this means…
I don’t really know what to think.
But, I do spend a lot of time considering how
things are alike and how they are different—
especially as it relates to information that is online.
And I think about the teams that make it all
possible and how they collaborate.
what I want to say & consider
 There is a causal relationship between what we
make and how we work. Is it bi-directional,
faceted?
 The digitization and disintegration of our
artifacts has a profound impact on how the
enterprise must work. Classical organizational
hierarchies can’t support this work---we need a
new, quantum, object-oriented model
the causal relationship
between what we make and how we work
monks with a lot of time
http://ow.ly/Jxh2q
programmers
we are what we make
http://thecomputerboys.com/?tag=programmers&paged=2
artisans or slaves?
"Kheops-Pyramid” by Nina Aldin Thune.
which comes first ?
http://www.audubon.org/multimedia/chicken-mg
what leads?
 The technology – the way we make it
 The need – a pressing concern
 The possibility – something bigger
the technology
the need
http://en.wikipedia.org/wiki/File:Muybridge_race_horse_animated.gif
Film - 1915
The New York Times, from an interview with D. W. Griffith
“The time will come, and in less than 10 years, when the
children in the public schools will be taught practically
everything by moving pictures…Imagine a public library of
the near future, for instance. There will be long rows of
boxes of pillars, properly classified and indexed, of course.
At each box a push button and before each box a seat.”
the possibility
what are we digerati doing?
what we do when we make “online”
our technology
 Code and information
our need
To manifest the fullness of ourselves and our
organizations online.
Hello, world. It’s me, us, we.
Talk to me. Hear me. See me.
Buy me.
our possibility
“On the one hand information wants to be expensive,
because it’s so valuable. The right information in the
right place just changes your life. On the other hand,
information wants to be free, because the cost of
getting it out is getting lower and lower all the time. So
you have these two fighting against each other.”
https://medium.com/backchannel/the-definitive-story-of-information-wants-to-be-free-a8d95427641c
Stewart Brand
the digitization
 No definitive hard, rendered artifact
the disintegration
 Moving away from classically rendered instances to the
quantum delivery of information.
our challenge
 The information that wants to be freed (or sold) by us is
embedded in silos and hierarchical, classical structures.
 How do we get it out (in pieces)?
the information
and the people
and the digerati don’t jibe
 Coders gotta code (reductionists)
 Designers gotta design(holists)
so, what can we do about it?
reductionism & holism
 Coder “surgeons” must take a less reductionist view
understand the information “body.”
 Designers and content makers must understand the logic
of information flow through the system.
The whole is greater AND the sum of its parts
1. cross-train
 Learn what the other person does
digital experts are naturals
http://aeon.co/magazine/culture/anyone-can-learn-to-be-a-polymath/
2. Manage the “call”
 Organizations can call resources “just in time”, the way
that it calls for pieces of information or parts.
 Is that an organizational model?
 How many calls is too many calls?
 What holds it all together
Performance
Measurement
Project
Management
Content
Strategy
Graphic
Design
Information
Architecture
Compliance
Web
Applications
Web
KPIs Web
Standards
Communi-
cations
Network
& Servers
Web Tools
Library
Services
Social
Business
Process
Mgmt.Managed
Publishing
Web Execution Atom
Execution functions oriented to Web performance indicators and Web standardsthe digital call
questions
 In a quantum model:
 What are “managers”?
 What are “project managers”?
 What are “analysts”?
 Do those concepts even make any sense?
reach me
 @lwelchman
 lisa@activestandards.com
 http://www.digitalgovernance.com

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The Object Orientation of Teams

Notas del editor

  1. One of the things I’m the most proud of are my roots. Columbia, the standards chapter talks about that. New math and I really liked set theory and still do.
  2. Moved out of Columbia into a more traditional school environment Focus on arithmatic was really boring
  3. Started out a music major but was seduced by philosophy and the the clarity of symbolic logic Plus, there were all these musical modes that I had learned about in music theory and the early greek philosophers Plato had so much to say about how the modes make you feel.
  4. Making hypercard database of arias Brother-in-law telling me to learn prolog Pine to keep in touch with my boyfriend because this was the 1980s and we still had long distance phone calls. Fine grained distinctions
  5. Luckily, I could type. Worked in the private sector learning about money management and marketing. This means that I saw a lot of groups and how they worked well and not so well together. Worked at a large bank and they had no idea who reported to whom. I , imagine that…
  6. I’m not just talking about agile or matrix management from the 1980s. I’m talking about a fundamental deconstruction of the workplace. I could be wrong, but let’s talk about it.
  7. Monks made these It was a testament to their faith, etc.
  8. It’s not always as we think or believe If there are a bunch of monks sitting around with not much else to do, what do you do?
  9. Ada Lovelace – mathematician, 19th century the first algorithm to be carried out by a machine
  10. Lots of ideas about communities of artisans or slave labor. Do the political models come first… Does it matter
  11. What comes first. What we make or how we make it Two theories around how the pyranmis
  12. All of it – but mostly the possibility
  13. The means to make it
  14. A pressing concern A power struggle – space race
  15. A vision of what could be… And of course it’s all three.
  16. The need The possibility The technology
  17. To have everything be everywhere at any time
  18. Written Moveable Email Fax Typewriter
  19. It’s not real until we call it. Pick lists Synonyms and keywords Hierarchies Faceted taxonomies Ontologies
  20. Not just the WCM but also social. As the tools deepen content makers need to understand the structured way that coders thing and
  21. We are earth bounded…materially, bounded, analog trapped by our very nature of being physical
  22. Coders should read the information they code around Writers and front end developers have a functional understanding of how the code can manipulate information and imagery.
  23. The industrial revolution took this tendency away from us. Let’s get it back.
  24. Different than matrix management.
  25. This is more than agile… Where are “managers