Co presented with Paul McAleer at UX STRAT 2013

1. Mapping Business Value to UX Strategy:
A Case Study
UX STRAT 2013, Atlanta GA
Lis Hubert, Hubert Experience Design! ! ! ! ! ! ! @lishubert
Paul McAleer, Centralis! ! ! ! ! ! ! ! ! ! ! @paulmcaleer
Some rights reserved by Nicola since 1972 (flickr)

2. A little about us and why we’re here
@lishubert & @paulmcaleer
Copyright 2013 Paul McAleer, all rights reserved
Mapping Business Value to UX Strategy, UX STRAT 2013
@lishubert & @paulmcaleer

3. The current state
Some rights reserved by larsomat (flickr)
Mapping Biz Value to UX Strategy, UX STRAT 2013
@lishubert & @paulmcaleer

4. The problem
Some rights reserved by Cargo Cult (flickr)
Mapping Biz Value to UX Strategy, UX STRAT 2013
@lishubert & @paulmcaleer

5. The solution
Some rights reserved by KatherineKenny (flickr)
Mapping Biz Value to UX Strategy, UX STRAT 2013
@lishubert & @paulmcaleer

6. Mapping Biz Value to UX Strategy, UX STRAT 2013
@lishubert & @paulmcaleer

7. Mapping Biz Value to UX Strategy, UX STRAT 2013
@lishubert & @paulmcaleer

8. Mapping Biz Value to UX Strategy, UX STRAT 2013
@lishubert & @paulmcaleer

9. Mapping Biz Value to UX Strategy, UX STRAT 2013
@lishubert & @paulmcaleer

10. Mapping Biz Value to UX Strategy, UX STRAT 2013
@lishubert & @paulmcaleer

11. Mapping Biz Value to UX Strategy, UX STRAT 2013
@lishubert & @paulmcaleer

12. It's up to us to change the way we talk about
our work in order to expose the gaps to the
people we are trying to communicate with.
Some rights reserved by localjapantimes (flickr)
Mapping Biz Value to UX Strategy, UX STRAT 2013
@lishubert & @paulmcaleer

13. Thank you!
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Mapping Biz Value to UX Strategy, UX STRAT 2013
@lishubert & @paulmcaleer