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Rightscaling, engagement,
learning:
reconfiguring the library for a
network environment
Lorcan Dempsey @LorcanD
The edge of the world. Theta 2013: the Higher Education Technology Agenda
Hobart, Tasmania, 7-10 April, 2013
Credits
John Hagel and John Seely Brown
Institutional innovation: creating smarter organizations to scale learning
http://www.scribd.com/doc/129958072/Institutional-Innovation-Creating-Smarter-Organizations-to-Scale-
Learning
John Hagel and Marc Singer. (January 01, 1999). Unbundling the
corporation. Harvard Business Review, 77, 2. January 1, 1999.
Constance Malpas:
Provided the U Tasmania and U Melbourne collection analyses.
Brian Lavoie, Constance Malpas and JD Shipengrover:
Print Management at “Mega-scale”:
A Regional Perspective on Print Book
Collections in North America.
https://www.oclc.org/content/dam/research/publications/library/2012/2012-05.pdf
Distinctive Subjects
(rank in worldcat for no.
of holdings attached to
this subject, no. of holdings)
2 switches
Attention switch
Workflow switch
Attention switch
Then
Resources were scarce and
attention was abundant.
Now
Attention is scarce and
resources are abundant.
“Discovery happens elsewhere”
Workflow switch
Then
Researchers/learners would build
their workflow around the library.
Now
The library must build its services
around the user workflow.
“In the flow”
Harvard Business Review (1999)
Engagement Innovation
Infrastructure
•Back office capacities that
support day-to-day operations
•“Routinized” workflows
•Economies of scale important
•Develop new
•services and have them accepted
•Speed/flexibility important
•Attracting and building relationships
with researchers and learners
•“Service-oriented”, customization
•Economies of scope important
Note: Engagement substituted for Customer
relationship management
Rightscale infrastructure
Shift to engagement
Institutional innovation
Reconfiguring libraries for the new
environment – 3 imperatives
Rightscale infrastructure
The example of print
The example of discovery
Ronald Coase
Pic: Wikimedia
?
“aggregate and scale toward a common
infrastructure”
2%
28%
30%
University of Melbourne Library (UMV) Titles
Duplicated in Hathi Trust Digital Library - January 2012
Digitized public domain (US) Digitized in copyright (US)
3%
32%
35%
University of Tasmania (LT0) Library Titles
Duplicated in Hathi Trust Digital Library - January 2012
Digitized public domain (US) Digitized in copyright (US)
Colleges and universities have long competed
against one another, measuring themselves in
comparison to each other and holding tightly to
their idiosyncrasies as defining elements of their
status. But today, the distribution and reuse of
information digitally via the Internet is rapidly
changing the game, rewarding those who
instead aggregate and scale toward a common
infrastructure. It is becoming increasingly clear
that neither the challenges that confront
colleges and universities nor the solutions to
those challenges are unique to each institution.
Chuck Henry and Brad Wheeler
The game has changed
Educause Review, March 2012
“
“aggregate and scale towards a common infrastructure”
Infrastructure redundantly distributed to institutions
Beyond the mobile web. Stephanie Rieger. http://www.slideshare.net/yiibu/beyond-themobilewebbyyiibu
the example of print
towards a collective collection
Mega-regions
Geographic area defined by high level of economic
integration, underpinned by robust supporting
infrastructure (transportation, logistics, etc.)
“Lights from space” definition (Richard Florida et al.)
In some respects, a
“natural” unit of analysis?
North American Mega-regions
OCLC Research, 2013
OCLC Research, 2013
North American print book resource:
45.7 million distinct publications
889.5 million total library holdings
Regional coverage of the North American print book resource
BOS-WASH 57 %
CHI-PITTS 41 %
TOR-BUFF-CHESTER 32 %
NOR-CAL 27 %
CHAR-LANTA 22 %
SO-CAL 21 %
CASCADIA 15 %
DAL-AUSTIN 14 %
HOU-ORLEANS 11 %
SO-FLO 11 %
DENVER 9 %
PHOENIX 8 %
OCLC Research, 2013
WorldCat Holdings
Distribution
for Titles Held by
the University of Melbourne
Library (UMV) - March 2013
WorldCat Holdings
Distribution
for Titles Held by
the University of Tasmania
Library (LT0) - March 2013
Institution: opportunity costs challenge
•Growing misalignment between investment in print
collections and practices of research and learning
•Reconfigure space around engagement rather than
around collections
•Stewardship and efficient access still (variably)
important
Systemwide: balance contributions
•Manage down institutional collections
•Collectively managed – regional, national based on
existing/emerging infrastructure
•Include different obligations:
–Mid-level HEIs look for third party or collaborative
solutions
–Research HEIs manage stewardship responsibility
within broader framework of digital and cooperative
Mega-regions & Shared Print Initiatives
OCLC Research, 2013
Orbis-Cascade
CIC
ASERL
SCELC
MSCS
WRLC
OCUL
GWLA
WEST
FLARE
We expect that in 5-7 years a large part of
the North American ‘collective collection’
will have moved into shared management.
„Cloud‟ storage (Ohio State)
http://library.osu.edu/blogs/cartoons/2012/02/28/blog-launch-and-the-construction-of-our-new-home-in-sullivant-hall/
The example of discovery
a mixed environment of inside-out
and outside-in approaches
Local discovery:
towards whole library discove
Ithaka s+r
Network-level discovery tools include disciplinary resources and
powerful search tools which dramatically improve research efficiency
while also increasing effectiveness. As a result, faculty discovery
practices across all disciplines have continued their marked shift
to the network level. This key finding has important implications
for resource providers and libraries alike.
Faculty members are reducing their usage of
local library services for discovery purposes
and, as a result, put less value on the library‟s
traditional intellectual value-added role as a
gateway to information.
Outside in Bought, licensed
Increased consolidation
Move from print to licensed
Manage down print – shared print
Move to user-driven models
Aim: to discover
Inside out
Institutional assets: special collections,
research and learning materials, institutional records, …
Reputation management
Increasingly important?
Aim: to *have* discovered … to disclose
Collections
John Doe
University
Library
Cloud Sourced
Decoupled
Communication
External
Syndication
Website
A decentered network presence:
putting the library in the flow
Microsites
Archives and spec
colls
Digital library
Institutional repo
Youtube
Decoupled
Communication
Flickr
Twitter
Facebook
Blogs
Google
Knowledgebase
Resolver
Discovery
Cloud Sourced
Libguides
Digital
Archive
External
Syndication
Services
Data
RSS
Metadata
Europeana
WorldCat
Scirus
Ethos
ArchivesGrid
Suncat
Summon
Jorum
Linked Data
(Catalog)
OAI-PMH
(Dspace)
Z39.50
Library APIs
Proxy
Widgets
Proxy Toolbar
Mobilepp
Discovery
Catalogue
Dspace
Blogs
KB
registration
Outside in collections: books and journals
Discovery layer
Resolver registered in Google Scholar, Pubmed, Mendeley, ...
Union catalog links in Google Books
Toolbars, widgets, etc
Inside out collections: Growing engagement around
scholarly communication, data curation, institutional
asset management, reputation/profiles.
SEO (interoperability with search engines)
Appropriate metadata (e.g. for Google Scholar)
Syndication of metadata to other services
…
Effective discoverability requires purposeful action at
different scales with multiple partners….
Other examples?
Look for solutions above the level of
the institution?
Where there is no local advantage …
DPN ... Digital Preservation Network
Patron Driven Acquisition?
Library systems?
Knowledge base?
Shift to engagement
The service turn (Scott Walter)
Distinctive services to improve the
student experience and enhance
research
Evolving library role - enterprise
‘If libraries are to be seen as expert their
expertise must be visible’
U Minnesota, ARL
Institutional profile
“In alignment with
the University's
strategic
positioning, the
University
Libraries have re-
conceived
goals, shifting
from a collection-
centric focus to
one that is
engagement-
based.”
http://umcf.umn.edu/awards/2006/images/margo_library_lg.jpg
Explore new scholarly forms:
American Folklore Society
and libraries at Indiana U
http://blogs.bgsu.edu/librarysleevefacing/2012/08/15/bookends/
Creating conversations
around collections:
Sleevefacing at
Bowling Green State Univ
accessCeramics merges a traditional academic digital image collection's metadata capabilities
with Flickr's openness and flexibility. It seeks to take advantage of Flickr's software tools and
social network while also providing a web interface customized to this collection.
Collaboration with department around
community and learning resource
Curating data assets
Bibliometrics and researcher identity
Space reconfigured
around experience,
expertise and
communication
rather than collections
A shift to engagement ..
the library as an actor in research and
learning environments of its users.
An evolving role … an enterprising
mentality …
Explore service requirements and
possibilities.
Reallocate resource from infrastructure?
Institutional innovation ….
... a more fundamental level of
innovation, institutional innovation –
redefining the rationale for institutions and
developing new relationship architectures
within and across institutions to break
existing performance trade-offs and expand
the realm of what is possible …
John Hagel III and John Seely Brown
A new architecture of relationships:
rightscaling
A new architecture of relationships:
engagement
University Press
Office of Research
IT
Learning and teaching support
E-research
Writing centre
Academic departments
….
The journey …
• Rightscale infrastructure services: find
appropriate level in the network.
• Shift resource to engagement: evolving
information services which improve the
student experience and enhance research.
• Internal/external institutional innovation:
building new relationships requires
enterprise and promotes learning ….
@LorcanD

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Rightscaling, engagement, learning: reconfiguring the library for a network environment

  • 1. Rightscaling, engagement, learning: reconfiguring the library for a network environment Lorcan Dempsey @LorcanD The edge of the world. Theta 2013: the Higher Education Technology Agenda Hobart, Tasmania, 7-10 April, 2013
  • 2. Credits John Hagel and John Seely Brown Institutional innovation: creating smarter organizations to scale learning http://www.scribd.com/doc/129958072/Institutional-Innovation-Creating-Smarter-Organizations-to-Scale- Learning John Hagel and Marc Singer. (January 01, 1999). Unbundling the corporation. Harvard Business Review, 77, 2. January 1, 1999. Constance Malpas: Provided the U Tasmania and U Melbourne collection analyses. Brian Lavoie, Constance Malpas and JD Shipengrover: Print Management at “Mega-scale”: A Regional Perspective on Print Book Collections in North America. https://www.oclc.org/content/dam/research/publications/library/2012/2012-05.pdf
  • 3.
  • 4. Distinctive Subjects (rank in worldcat for no. of holdings attached to this subject, no. of holdings)
  • 6. Attention switch Then Resources were scarce and attention was abundant. Now Attention is scarce and resources are abundant. “Discovery happens elsewhere”
  • 7. Workflow switch Then Researchers/learners would build their workflow around the library. Now The library must build its services around the user workflow. “In the flow”
  • 9. Engagement Innovation Infrastructure •Back office capacities that support day-to-day operations •“Routinized” workflows •Economies of scale important •Develop new •services and have them accepted •Speed/flexibility important •Attracting and building relationships with researchers and learners •“Service-oriented”, customization •Economies of scope important Note: Engagement substituted for Customer relationship management
  • 10. Rightscale infrastructure Shift to engagement Institutional innovation Reconfiguring libraries for the new environment – 3 imperatives
  • 11. Rightscale infrastructure The example of print The example of discovery
  • 12.
  • 13.
  • 15. ?
  • 16. “aggregate and scale toward a common infrastructure”
  • 17. 2% 28% 30% University of Melbourne Library (UMV) Titles Duplicated in Hathi Trust Digital Library - January 2012 Digitized public domain (US) Digitized in copyright (US)
  • 18. 3% 32% 35% University of Tasmania (LT0) Library Titles Duplicated in Hathi Trust Digital Library - January 2012 Digitized public domain (US) Digitized in copyright (US)
  • 19. Colleges and universities have long competed against one another, measuring themselves in comparison to each other and holding tightly to their idiosyncrasies as defining elements of their status. But today, the distribution and reuse of information digitally via the Internet is rapidly changing the game, rewarding those who instead aggregate and scale toward a common infrastructure. It is becoming increasingly clear that neither the challenges that confront colleges and universities nor the solutions to those challenges are unique to each institution. Chuck Henry and Brad Wheeler The game has changed Educause Review, March 2012 “
  • 20. “aggregate and scale towards a common infrastructure” Infrastructure redundantly distributed to institutions
  • 21. Beyond the mobile web. Stephanie Rieger. http://www.slideshare.net/yiibu/beyond-themobilewebbyyiibu
  • 22. the example of print towards a collective collection
  • 23. Mega-regions Geographic area defined by high level of economic integration, underpinned by robust supporting infrastructure (transportation, logistics, etc.) “Lights from space” definition (Richard Florida et al.) In some respects, a “natural” unit of analysis?
  • 25. OCLC Research, 2013 North American print book resource: 45.7 million distinct publications 889.5 million total library holdings
  • 26. Regional coverage of the North American print book resource BOS-WASH 57 % CHI-PITTS 41 % TOR-BUFF-CHESTER 32 % NOR-CAL 27 % CHAR-LANTA 22 % SO-CAL 21 % CASCADIA 15 % DAL-AUSTIN 14 % HOU-ORLEANS 11 % SO-FLO 11 % DENVER 9 % PHOENIX 8 % OCLC Research, 2013
  • 27. WorldCat Holdings Distribution for Titles Held by the University of Melbourne Library (UMV) - March 2013 WorldCat Holdings Distribution for Titles Held by the University of Tasmania Library (LT0) - March 2013
  • 28. Institution: opportunity costs challenge •Growing misalignment between investment in print collections and practices of research and learning •Reconfigure space around engagement rather than around collections •Stewardship and efficient access still (variably) important Systemwide: balance contributions •Manage down institutional collections •Collectively managed – regional, national based on existing/emerging infrastructure •Include different obligations: –Mid-level HEIs look for third party or collaborative solutions –Research HEIs manage stewardship responsibility within broader framework of digital and cooperative
  • 29. Mega-regions & Shared Print Initiatives OCLC Research, 2013 Orbis-Cascade CIC ASERL SCELC MSCS WRLC OCUL GWLA WEST FLARE We expect that in 5-7 years a large part of the North American ‘collective collection’ will have moved into shared management.
  • 30. „Cloud‟ storage (Ohio State) http://library.osu.edu/blogs/cartoons/2012/02/28/blog-launch-and-the-construction-of-our-new-home-in-sullivant-hall/
  • 31. The example of discovery a mixed environment of inside-out and outside-in approaches
  • 33. Ithaka s+r Network-level discovery tools include disciplinary resources and powerful search tools which dramatically improve research efficiency while also increasing effectiveness. As a result, faculty discovery practices across all disciplines have continued their marked shift to the network level. This key finding has important implications for resource providers and libraries alike. Faculty members are reducing their usage of local library services for discovery purposes and, as a result, put less value on the library‟s traditional intellectual value-added role as a gateway to information.
  • 34. Outside in Bought, licensed Increased consolidation Move from print to licensed Manage down print – shared print Move to user-driven models Aim: to discover Inside out Institutional assets: special collections, research and learning materials, institutional records, … Reputation management Increasingly important? Aim: to *have* discovered … to disclose Collections
  • 35. John Doe University Library Cloud Sourced Decoupled Communication External Syndication Website A decentered network presence: putting the library in the flow
  • 36. Microsites Archives and spec colls Digital library Institutional repo Youtube Decoupled Communication Flickr Twitter Facebook Blogs Google Knowledgebase Resolver Discovery Cloud Sourced Libguides
  • 38. Outside in collections: books and journals Discovery layer Resolver registered in Google Scholar, Pubmed, Mendeley, ... Union catalog links in Google Books Toolbars, widgets, etc Inside out collections: Growing engagement around scholarly communication, data curation, institutional asset management, reputation/profiles. SEO (interoperability with search engines) Appropriate metadata (e.g. for Google Scholar) Syndication of metadata to other services … Effective discoverability requires purposeful action at different scales with multiple partners….
  • 39. Other examples? Look for solutions above the level of the institution? Where there is no local advantage … DPN ... Digital Preservation Network Patron Driven Acquisition? Library systems? Knowledge base?
  • 40. Shift to engagement The service turn (Scott Walter) Distinctive services to improve the student experience and enhance research Evolving library role - enterprise ‘If libraries are to be seen as expert their expertise must be visible’
  • 41. U Minnesota, ARL Institutional profile “In alignment with the University's strategic positioning, the University Libraries have re- conceived goals, shifting from a collection- centric focus to one that is engagement- based.” http://umcf.umn.edu/awards/2006/images/margo_library_lg.jpg
  • 42. Explore new scholarly forms: American Folklore Society and libraries at Indiana U
  • 44. accessCeramics merges a traditional academic digital image collection's metadata capabilities with Flickr's openness and flexibility. It seeks to take advantage of Flickr's software tools and social network while also providing a web interface customized to this collection. Collaboration with department around community and learning resource
  • 47. Space reconfigured around experience, expertise and communication rather than collections
  • 48.
  • 49. A shift to engagement .. the library as an actor in research and learning environments of its users. An evolving role … an enterprising mentality … Explore service requirements and possibilities. Reallocate resource from infrastructure?
  • 51. ... a more fundamental level of innovation, institutional innovation – redefining the rationale for institutions and developing new relationship architectures within and across institutions to break existing performance trade-offs and expand the realm of what is possible … John Hagel III and John Seely Brown
  • 52. A new architecture of relationships: rightscaling
  • 53. A new architecture of relationships: engagement University Press Office of Research IT Learning and teaching support E-research Writing centre Academic departments ….
  • 54. The journey … • Rightscale infrastructure services: find appropriate level in the network. • Shift resource to engagement: evolving information services which improve the student experience and enhance research. • Internal/external institutional innovation: building new relationships requires enterprise and promotes learning ….