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Creating value to build customer engagement & loyalty

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Illuminations Consulting
Illuminations Consulting
1 de 9
Creating Value to Build Customer Engagement & Loyalty Lisa L. Heintzelman, M.Ed. Facilitator
Welcome!  Introductions > Value to Customers/Clients  Purpose > Focus > Outcomes  What I want to Learn, Realize, Accomplish, Achieve Creating Value!
Purpose / Vision Power Words “Quality in a service or product is not what you put into it. It is what the client or customer gets out of it.” ~ Peter Drucker
Customer Loyalty Who are your customers/clients/qualified prospects? What is your target market? “If you work just for money, you’ll never make it, but if you love what you’re doing and you always put the customer first, success will be yours.” ~ Ray Croc
The Competitive Edge Customer Engagement & Client Relationships Customer/Client Loyalty  Strengths  Areas for Growth  Ideas to Develop People want to buy . . . they do not want to be sold!!!
Educational Marketing How do you bring value?  Expert . . . Trusted Advisor . . . Thought Leader  Problem Solving . . . Consulting . . . Solutions  Valuable . . . Credible . . . Authentic  Interactive . . . Understanding . . . Collaborative Seek to Educate and Bring Value Develop the YOU Brand . . . the ONE to seek out!
Customer Engagement & Client Relationships  Education  Problem Solving  Interactions  Tips  Calendar  Say, “Thank You!”  Loyalty & Rewards Programs  Specials / Discounts / Promotions Call to Action!
ADVanced Insights Online Profile and Debrief Keys to unlock the WHAT, HOW, and WHY of SUCCESS: •  Discover your strengths  Explore your decision making and communication preferences  Understand your motivators and drivers Maximize your individual, team, and organizational potential! Work Smart . . . Achieve Results . . . Celebrate Often!
Reflections  Thank you for your participation!  Lisa L. Heintzelman, M.Ed. President Illuminations Consulting 533 Kingston Rd. Harrisburg, PA 17112 717-657-8503 (phone & fax) 717-571-4644 (cell) Email - lisa@illuminationsconsulting.com Website - www.illuminationsconsulting.com LinkedIn - www.linkedin.com/in/lisaheintzelman Facebook - www.facebook.com/illuminationsconsulting Optimizing Your SUCCESS!

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Creating value to build customer engagement & loyalty

  • 1. Creating Value to Build Customer Engagement & Loyalty Lisa L. Heintzelman, M.Ed. Facilitator
  • 2. Welcome!  Introductions > Value to Customers/Clients  Purpose > Focus > Outcomes  What I want to Learn, Realize, Accomplish, Achieve Creating Value!
  • 3. Purpose / Vision Power Words “Quality in a service or product is not what you put into it. It is what the client or customer gets out of it.” ~ Peter Drucker
  • 4. Customer Loyalty Who are your customers/clients/qualified prospects? What is your target market? “If you work just for money, you’ll never make it, but if you love what you’re doing and you always put the customer first, success will be yours.” ~ Ray Croc
  • 5. The Competitive Edge Customer Engagement & Client Relationships Customer/Client Loyalty  Strengths  Areas for Growth  Ideas to Develop People want to buy . . . they do not want to be sold!!!
  • 6. Educational Marketing How do you bring value?  Expert . . . Trusted Advisor . . . Thought Leader  Problem Solving . . . Consulting . . . Solutions  Valuable . . . Credible . . . Authentic  Interactive . . . Understanding . . . Collaborative Seek to Educate and Bring Value Develop the YOU Brand . . . the ONE to seek out!
  • 7. Customer Engagement & Client Relationships  Education  Problem Solving  Interactions  Tips  Calendar  Say, “Thank You!”  Loyalty & Rewards Programs  Specials / Discounts / Promotions Call to Action!
  • 8. ADVanced Insights Online Profile and Debrief Keys to unlock the WHAT, HOW, and WHY of SUCCESS: •  Discover your strengths  Explore your decision making and communication preferences  Understand your motivators and drivers Maximize your individual, team, and organizational potential! Work Smart . . . Achieve Results . . . Celebrate Often!
  • 9. Reflections  Thank you for your participation!  Lisa L. Heintzelman, M.Ed. President Illuminations Consulting 533 Kingston Rd. Harrisburg, PA 17112 717-657-8503 (phone & fax) 717-571-4644 (cell) Email - lisa@illuminationsconsulting.com Website - www.illuminationsconsulting.com LinkedIn - www.linkedin.com/in/lisaheintzelman Facebook - www.facebook.com/illuminationsconsulting Optimizing Your SUCCESS!