Review of the major emerging social risks threatening pharmaceutical and health provider companies.

1. The Growing
Social Risks
Threatening
Pharmaceutical
Companies

2. Growing Threats
A myriad of critical emerging threats to pharmaceutical
companies can be immediately identified…
…among billions of daily discussions spanning the
open social universe.

3. Reputational Risk
The average value placed on a corporation’s brand reputation
is ~$1.56 billion*.
It’s estimated that the economic value of a company’s reputation
declines an average of 21% (~$332MM) with a major crisis*.
With the proliferation of social media, a company’s
reputation, particularly in the pharmaceutical industry,
has never been more vulnerable.
* Ponemon Institute, Reputation Impact Study

4. Brandjacking
Pharmaceutical companies are seeing increased incidents
of brandjacking across the open social universe…
…where hostile perpetrators are taking control of or
impersonating of their brands online to inflict damage.

5. Off-Label Usage
Many pharmaceutical companies are starting to track the
open social universe for off-label usage of their brands…
…to identify regulatory and legal threats.

6. Drug Counterfeiting
Pharmaceutical companies are also using social
intelligence to track and combat…
…threats related to the growing global epidemic
of drug counterfeiting.

7. Patient Perception
Understanding patient and caregiver perceptions related to
a drug’s cost, side effects and resulting quality of life…
…is becoming a social intelligence focal point
for many drug providers.

8. IP Protection
More pharmaceutical companies are starting to use
Intelligence services to detect trade secret theft…
…and intellectual property and patent infringement incidents.

9. Legal Risks
Liabilities and legal threats are emerging from all corners…
…of the open social universe, requiring real-time detection.

10. Employee Misconduct
Illegal and unethical employee misconduct poses massive
risks to pharmaceutical companies…
…such as kickbacks or over- / under-sampling by sales reps.

11. Protecting the Enterprise
These and countless other threats can emerge instantaneously
and grow exponentially across the open social universe.
Detecting and tracking these threats is critical for rapid,
strategic response to protect the brand’s reputation.
Advanced intelligence services deliver
strategic corporate defense.

12. Protect Your Brand
For more insight on how threat detection can strategically protect
your brand or to request a copy of our book Avoiding #FAIL,
featuring over 100 social crisis case studies, contact:
Mark Langsfeld
Chief Strategy Officer
ml@listenlogic.com
215.283.6393