1. //NO-FAIL STRATEGIES FOR
FAN AND FOLLOWER ACQUISITION
MASTERMINDS

2. //STRONG
WELCOME TABS
MASTERMINDS

3. // STRONG WELCOME TABS
MASTERMINDS

4. // STRONG WELCOME TABS
MASTERMINDS

5. // TELL
YOUR CUSTOMERS
MASTERMINDS

6. // TELL YOUR CUSTOMERS – ON PROPERTY
forget modesty
ce
• Include vanity URL
Embra on everything
bragging
Join us on facebook at
facebook.com/BoomtownNewOrleans
Must be 21. ©2011 Pinnacle Entertainment, Inc. All rights reserved.
BTNO-10515-Facebook_poster.indd 1 3/15/11 6:22 PM
MASTERMINDS

7. // TELL YOUR CUSTOMERS – ON PROPERTY
• Include vanity URL
on everything
• Signage
MASTERMINDS

8. // TELL YOUR CUSTOMERS – ON PROPERTY
• Include vanity URL
on everything
• Signage
• Marquee graphics
MASTERMINDS

9. // TELL YOUR CUSTOMERS – ON DATABASE
• Email blast
MASTERMINDS

10. // TELL YOUR CUSTOMERS – ON DATABASE
JUMP ON THE FANWAGON
for your chance to win big!
• Email blast
• Direct mail
MASTERMINDS

11. //TELL YOUR CUSTOMERS – MASS MARKET
• Web graphic
MASTERMINDS

12. //TELL YOUR CUSTOMERS – MASS MARKET
Entertainment.
It happens here.
Lee Greenwood ______________________
Job #: GS-12793
Client: Gold Strike
Title: Oct. Combo Ent Ad
FRI., nOv. 11 • 9 P.M. Publication: Memphis Flyer
Millennium Theatre
Color: 4/c
Trim: 9.35 x 12.4
24 95
Bleed: 0
$ (plus tax)
______________________
Date: 9/22/11
• Web graphic
SAT., nOv. 26 • 8 P.M.
Millennium Theatre
$
29 95 (plus tax) • Print ads
EnTERTAInMEnT
Gabby Johnson Trigger Proof
Oct. 6 - 8 Oct. 12 - 15 • Wed. 9 P.M. - 1 A.M.
Thu. - Sat. 9 P.M. - 2:30 A.M. Thu. - Sat. 9 P.M. - 2:30 A.M.
I’m Melody, your Ambassador of Fun. Chat with
me for inside access to everything Gold Strike.
facebook.com/GoldStrikeTunica twitter.com/GSTunica
| For tickets, call 888.747.7711 or visit goldstrike.com Winning. It happens here.
Tickets based on availability. Schedule subject to change. ©2011 MGM Resorts International.™ All rights reserved. Gambling problem? Call 1.888.777.9696
GS-12793_9.35x12.4_Oct_Memphis_ComboAd.indd 1 9/22/11 2:34 PM
MASTERMINDS

13. //TELL YOUR CUSTOMERS – MASS MARKET EnTERTAInMEnT
Entertainment.
It happens here.
Gabby Johnson Trigger Proof
Lee Greenwood
Oct. 6 - 8 Oct. 12 - 15 • Wed. 9 P.M. - 1 A.M.
______________________
Job #: GS-12793
Thu. - Sat. 9 P.M. - 2:30 A.M. 9 P.M.
• Email blast
Thu. - Sat. 9 P.M. - 2:30 A.M.
Client: Gold Strike
Title: Oct. Combo Ent Ad
FRI., nOv. 11 • Publication: Memphis Flyer
Millennium Theatre
Color: 4/c
Trim: 9.35 x 12.4
24 95
Bleed: 0
$ (plus tax)
______________________
Date: 9/22/11
I’m Melody, your Ambassador of Fun. Chat with
• Direct mail
me for inside access to everything Gold Strike.
facebook.com/GoldStrikeTunica twitter.com/GSTunica
SAT., nOv. 26 • 8 P.M.
Millennium Theatre
$ 95
29
| For tickets, call 888.747.7711 or visit goldstrike.com
(plus tax) • Winning.
Web graphic
here
It happens .
Tickets based on availability. Schedule subject to change. ©2011 MGM Resorts International.™ All rights reserved. Gambling problem? Call 1.888.777.9696
EnTERTAInMEnT
• Print ads
GS-12793_9.35x12.4_Oct_Memphis_ComboAd.indd 1 9/22/11 2:34 PM
Gabby Johnson Trigger Proof
Oct. 6 - 8 Oct. 12 - 15 • Wed. 9 P.M. - 1 A.M.
Thu. - Sat. 9 P.M. - 2:30 A.M. Thu. - Sat. 9 P.M. - 2:30 A.M.
I’m Melody, your Ambassador of Fun. Chat with
me for inside access to everything Gold Strike.
facebook.com/GoldStrikeTunica twitter.com/GSTunica
| For tickets, call 888.747.7711 or visit goldstrike.com Winning. It happens here.
Tickets based on availability. Schedule subject to change. ©2011 MGM Resorts International.™ All rights reserved. Gambling problem? Call 1.888.777.9696
GS-12793_9.35x12.4_Oct_Memphis_ComboAd.indd 1 9/22/11 2:34 PM
MASTERMINDS

14. GET YOUR CUSTOMERS TO
// TELL OTHERS
MASTERMINDS

15. //GET NOTICED
• Optimize for Edge Rank
MASTERMINDS

16. //GET NOTICED
• Optimize for Edge Rank
• Familiarity • Videos
• Photos • Links
MASTERMINDS

17. //GET NOTICED
• Optimize for Edge Rank
MASTERMINDS

18. // GET THEM TALKING
• Ask questions
MASTERMINDS

19. // GET THEM TALKING
• Get them involved
We’re giving our fans the power ... Check out our slot poll and let
us know which game you would like to see! - 2 minutes ago
MASTERMINDS

20. // GET THEM TALKING
• Get them involved
MASTERMINDS

21. // GET THEM TALKING
• Get them involved
MASTERMINDS

22. // UTILIZE FACEBOOK’S FEATURES
• Sharing button
MASTERMINDS

23. // UTILIZE FACEBOOK’S FEATURES
• Tagging friends
MASTERMINDS

24. GIVE THEM AN
// INCENTIVE
MASTERMINDS

25. // GIVE AWAY PRIZES
• Standard giveaway
MASTERMINDS

26. // GIVE AWAY PRIZES
• Standard giveaway
MASTERMINDS

27. // GIVE AWAY PRIZES
• Points-based giveaway
• More entries for social action
MASTERMINDS

28. // GIVE AWAY PRIZES
• User-generated content
MASTERMINDS

29. // GIVE AWAY PRIZES
• Tiered giveaway
MASTERMINDS

30. // GIVE AWAY PRIZES
• Tiered giveaway
MASTERMINDS

31. // GIVE AWAY PRIZES
• Leverage Entertainers
MASTERMINDS

32. // GIVE AWAY PRIZES
• Leverage Entertainers
MASTERMINDS

33. // FACEBOOK ADS
MASTERMINDS

34. // ADVERTISING
–
COST OF SOCIAL MEDIA VS. OTHER MEDIUMS
TV • Radio • Interactive
Medium CPM CPC
:30 TV $9 —
:60 Radio $11 —
Traditional Online $2.50 $3.70
Facebook Ads $0.57 $1.08
MASTERMINDS

35. // WHAT THEY LOOK LIKE
• Title
MASTERMINDS

36. // WHAT THEY LOOK LIKE
• Title
• Body Copy
MASTERMINDS

37. // WHAT THEY LOOK LIKE
• Title
• Body Copy
• Image
MASTERMINDS

38. // WHAT THEY LOOK LIKE
• Title
• Body Copy
• Image
• Social Endorsement
MASTERMINDS

39. // TARGETING
• Location, Language, Education and Work
• Age, Gender, Birthday and Relationship Status
• Likes and Interests
• Friends of Connections
• Connections
MASTERMINDS

40. // TARGETING
MASTERMINDS

41. // TARGETING
MASTERMINDS

42. // TWITTER
MASTERMINDS

43. //RETWEET AND WIN
MASTERMINDS

44. //SECRET PASSWORD
MASTERMINDS

45. //NO-FAIL STRATEGIES FOR
FAN AND FOLLOWER ACQUISITION
MASTERMINDS