Working for an email marketing agency
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A presentation made to undergraduates at Anglia Ruskin University by Rechenda Smith from email service provider little green plane on what is is like working for an email marketing agency.
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Working for an email marketing agency
- 1. Working for an email agency by…
- 2. Hello, I’m… Rechenda Smith …Head of Email Marketing
- 3. Today • What is email • My journey marketing? • Job roles & salaries • What we do • Getting experience • Types of email • How to get ahead • Email & digital marketing • Resources
- 4. What is email marketing?
- 5. Everyone is at it, from big brands, charities, musicians, accountants to your local butcher and hairdresser. Who do you get emails from?
- 7. What we do
- 8. Our peeps
- 9. What we do
- 10. 1. Software to send emails
- 12. 3. Training
- 14. Sample clients
- 15. Why email? Email 480 million 480m email users Facebook & Twitter 250 million MONEY PREVELANCE MEASURABLE ROI £42.08 for New accounts Tangible results every £1 2011 Statistics taken from the Direct Marketing Association
- 16. Self service ‘v’ consultancy
- 17. Types of email
- 18. You
- 19. Newsletters
- 20. Events
- 21. Surveys/polls
- 22. Abandonment
- 23. Re-engagement
- 24. Voucher
- 25. Data cleanse
- 26. Competitions
- 27. Email and digital marketing
- 28. Emails Spam filters Inbox Website
- 29. Email should be integrated with…
- 31. My journey
- 33. Key milestones & career advice • More education: CIPR Diploma and CIM Digital Marketing Diploma • Awards: Young Communicator of the Year • Committees: CIM Essex Vice Chair, Email Council member of DMA • Diversify: Think ‘what’s next?’ • Think Curtis: Always move up and don’t hang about • Learn: Stay knowledgeable and share your pearls • Network: It’s not what you know it’s who you know
- 39. Be Proactive…
- 40. Send emails Email me rechenda.smith@littlegreenplane.com
- 41. Build a social media presence
- 43. Go to events/free seminars and list on your CV
- 44. Volunteer
- 45. Resources
- 46. Use resources for: • Event listings • Job vacancies • Interesting blog posts to retweet and share • New book reviews • Guides, tips and white papers (education)
- 47. Trade bodies Media sources
- 51. THANKS! Don’t forget to stay in touch… • @rechendasmith • @lgplane • Rechenda.smith@littlegreenplane.com • www.littlegreenplane.com