3. 1970 - 2000
- OVER THE YEARS, TECHNOLOGY CHANGED OUR EXPECTATIONS -
4. 2000 - NOW
- EVOLVING TOWARDS PUSH-PULL INTERACTION -
5. - SMART TV IS NOT A TABLET OR SMARTPHONE -
It’s the same, yet different
6. - Smart TV usage is increasing every year
- 3000 apps, 6000 downloads, 40000 clicks/day
- It’s all about video-on-demand & catching-up
Facts & Apps
source: Internal Samsung Analysis
7. - The way we are consuming content is changing
- Connected with The Internet of Things
- Increasing Smart TV ownership/usage
So why smart TV ?
41. RECOMMENDATION
!
A modular setup where both a remote control and tablet are
available for direct interfacing. The QR codes on the cards lead
directly to specific videos
53. - Smart TV usage is increasing
- Everybody loves the remote control
- Input on smart TV is the biggest challenge
- Keeping it simple works
- The rush for an Apple Moment
Opportunities & Challenges