Bandura's social learning theory posits that people learn through observing others within a social context. The theory explains that learning can occur through observation of others' behaviors and the outcomes of those behaviors without direct reinforcement. Social learning theory emphasizes that learning is a cognitive process that takes place in a social context and can occur purely through observation.

1. GROUP PRESENTATION
SOCIAL LEARNING THEORY
By :
Group 3

2. 2
A group presentation on
Organizational behavior; source :
Robbins
WHAT IS SOCIAL LEARNING
THEORY?
• The social learning theory proposed by
Albert Bandura has become perhaps the
most influential theory of learning and
development.
• While rooted in many of the basic concepts
of traditional learning theory, Bandura
believed that direct reinforcement could not
account for all types of learning.

3. 3
A group presentation on Organizational behaviour;
source : Robbins
WHAT IS SOCIAL LEARNING
THEORY?
• His theory added a social
element, arguing that people can learn
new information and behaviors by
watching other people.
• Known as observational learning (or
modeling), this type of learning can be
used to explain a wide variety of
behaviors.

4. 4
A group presentation on Organizational behaviour;
source : Robbins
WHAT IS SOCIAL LEARNING
THEORY?
• Basic Social Learning Concepts:
There are three core concepts at the heart of
social learning theory.
1) The idea that people can learn through
observation.
2) The idea that internal mental states are
an essential part of this process.
3)This theory recognizes that just because
something has been learned, it does not
mean that it will result in a change in
behavior.

5. 5
A group presentation on Organizational behaviour;
source : Robbins
Social learning theory:
• People learn through observing others’
behavior, attitudes, and outcomes of those
behaviors.
• “Most human behavior is learned
observationally through modeling: from
observing others, one forms an idea of how new
behaviors are performed, and on later occasions
this coded information serves as a guide for
action.” (Bandura).

6. 6
A group presentation on Organizational behaviour;
source : Robbins
Social learning theory:
• Social learning theory explains human behavior
in terms of continuous reciprocal interaction
between cognitive, behavioral, and
environmental influences.

7. 7
A group presentation on Organizational behaviour;
source : Robbins
INTRODUCTION
• Summary: Bandura’s Social Learning Theory
posits that people learn from one another, via
observation, imitation, and modeling.
• The theory has often been called a bridge
between behaviorist and cognitive learning
theories because it encompasses
attention, memory, and motivation.

8. 8
A group presentation on Organizational behaviour;
source : Robbins
Bandura’s theory:
• Bandura believed in “reciprocal
determinism”, that is, the world and a person’s
behavior cause each other, while behaviorism
essentially states that one’s environment causes
one’s behavior.
• Bandura, who was studying adolescent
aggression, found this too simplistic, and so in
addition he suggested that behavior causes
environment as well.

9. 9
A group presentation on Organizational behaviour;
source : Robbins
Bandura’s theory:
• Later, Bandura soon considered personality as
an interaction between three components: the
environment, behavior, and one’s psychological
processes (one’s ability to entertain images in
minds and language).
• Social learning theory has sometimes been called
a bridge between behaviorist and cognitive
learning theories because it encompasses
attention, memory, and motivation.

10. 10
A group presentation on Organizational behaviour;
source : Robbins
Bandura’s theory:
• The theory is related to Vygotsky’s Social
Development Theory and Lave’s Situated
Learning, which also emphasize the importance
of social learning

11. 11
A group presentation on Organizational behaviour;
source : Robbins
Necessary condition for effective
modeling :
• Attention — various factors increase or decrease
the amount of attention paid. Includes
distinctiveness, affective
valence, prevalence, complexity, functional
value.
• One’s characteristics (e.g. sensory
capacities, arousal level, perceptual set, past
reinforcement) affect attention.

12. 12
A group presentation on Organizational behaviour;
source : Robbins
Necessary condition for effective
modeling :
• Retention — remembering what you paid
attention to. Includes symbolic coding, mental
images, cognitive organization, symbolic
rehearsal, motor rehearsal.
• Reproduction — Reproducing the image.
including physical capabilities, and self-
observation of reproduction

13. 13
A group presentation on Organizational behaviour;
source : Robbins
Necessary condition for effective
modeling :
• Motivation — Having a good reason to imitate.
Includes motives such as a past (i.e. traditional
behaviorism), promised (imagined incentives)
and vicarious (seeing and recalling the
reinforced model).

14. 14
A group presentation on Organizational behaviour;
source : Robbins