Gladwell defines a tipping point as "the moment of critical mass, the threshold, the boiling point". The book seeks to explain and describe the "mysterious" sociological changes that mark everyday life. As Gladwell states, "Ideas and products and messages and behaviors spread like viruses do". 

1. TIPPINGPoint
THE

2. How LITTLE things can make a BIG difference

3. Staff writer for The New Yorker.
The Author
Malcolm Gladwell

4. Technology commercialization manager
Exploit Technologies Pte Ltd (ETPL)
Agency for Science, Technology and Research (A*STAR, Singapore)
B. Eng & Ph.d (Engineering)
Nanyang Technological University
Singapore
M.B.A.
INSEAD
Fontainebleau, France
Presentation by
LI Wei

5. The processes and
mechanisms by which
some trends achieve
exponential popularity
have long been thought
to be MYSTERIOUS

6. There are actually
that are at play in virtually every influential trend
A NUMBER OF PATTERNS

7. Ranging from
the spread of
communicable
DISEASES

8. To the unprecedented
popularity of a
particular children’s
TELEVISION SHOW

9. If we analyze the evolution of any
major phenomenon, we will find
that the processes involved are
STRIKINGLY SIMILAR

10. And, there is a crucial juncture,
that signals a key moment of
crystallization that unifies
isolated events into a
significant trend
“TIPPINGPOINT”

11. Based on the IN-DEPTH RESEARCH spanning a number of
different fields, industries, and scholarly disciplines,

12. DETERMINE THE TIPPING POINT
THREE KEY FACTORS

13. DETERMINE THE TIPPING POINT
THREE KEY FACTORS
THE POWER
OF
CONTEXT
THE LAW
OF
THE FEW
THE
STICKINESS
FACTOR

14. The success of social epidemic is heavily
dependent on the PEOPLE with a particular
and rare set of social gifts
THELAWOFTHEFEW

15. SalesmenConnectors Mavens

16. CONNECTORS are
individuals who have ties
in many different realms
and act as conduits
between them

17. MAVENS are people who
have a strong compulsion
to help others to make
informed decisions

18. SALESMEN are people whose
unusual charisma allows them
to be extremely persuasive in
inducing others’ buying
decisions and behaviors

19. If individuals representing
all three of these groups
endorse and advocate a
new idea, it is much more
likely that it will tip into
EXPONENTIAL SUCCESS

20. On this day in 1775, British troops march
out of Boston on a mission to confiscate
the American arsenal at Concord
BATTLES OF LEXINGTON AND CONCORD

21. Both PAUL REVERE and WILLIAM DAWES
rode out that night to alert Concord about
the impending British attack

22. Revere was possible the best-
connected man in Boston, and
he was FAR MORE EFFECTIVE
in delivering the warning
message than Dawes

23. THESTICKINESSFACTOR
The quality that compels people to pay
CLOSE, SUSTAINED ATTENTION to a
product or idea

24. There are specific ways of making a
contagious message MEMORABLE

25. Even relatively simple changes in the
presentation and structuring of information can
make a BIG DIFFERENCE
Hitler Chaplin

26. Stickiness is often
COUNTERINTUITIVE OR
CONTRADICTORY to the
prevailing conventional
wisdom of the era

27. Television entertains and dazzles, but it has
been long believed that it is NOT a particularly
EDUCATIONAL MEDIUM

28. However, by borrowing techniques
from TV commercials, the sesame
street represented a vast
IMPROVEMENT IN THE “STICKINESS”
of children’s television

29. ,and actually helped toddlers and
preschoolers DEVELOP LITERACY

30. THEPOWEROFCONTEXT
The spread of an epidemic will depend on
whether the CONTEXT is right

31. If Ideas or products fit the context, even
minute changes can play a MAJOR FACTOR
for them to attain the tipping point

32. In the 1990s in New York
City, a wave of crime in
the New York subway
was HALTED

33. by simply removing the GRAFFITI from trains
and clamping down on FARE-DODGING

34. This power of context also provides companies
with a powerful new MARKETING STRATEGY

35. Target contexts BEFORE target consumers

36. Consumers will ADOPT your product if it
fits the context, situation or occasion in
which they find themselves

37. The context is ENORMOUSLY IMPORTANT in
determining whether a particular phenomenon
will tip into widespread popularity

38. Summary

39. The Three-Point
THE POWER
OF
CONTEXT
THE LAW
OF
THE FEW
THE
STICKINESS
FACTOR
TIPPINGPOINTPLAN

40. Adopted as the 21st century cult book of marketing, the
Tipping Point is providing an exciting new approach to
THE SUCCESSFUL LAUNCH OF INNOVATIONS

41. WWW.INNODIARY.ORG
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