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YU LI
SOLUTIONS ENGINEER
APAC
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01
02
03
Facebook
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Facebook Pixel / Standard Events
App Events
4Facebook
FacebookFacebook
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100%
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100%
Facebook
FacebookFacebook
Facebook
FacebookFacebook
Facebook
7Facebook
FACEBOOK PIXEL APP EVENTSSTANDARD EVENTS
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Pixel
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<!-- Facebook Pixel Code -->
<script>
!function(f,b,e,v,n,t,s){if(f.fbq)return;n=f.fbq=function(){n.callMethod?
n.callMe...
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Facebook Pixel
https://developers.facebook.com/docs/marketing-api/facebook-pixel/
Standard Events
https://developers.fa...
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App Events
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Facebook SDK for iOS/Android
https://developers.facebook.com/docs/ios/getting-started
https://developers.facebook.com/d...
14Facebook
C C
A0% 1 B
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FACEBOOK SOLUTIONS+ENGINEERING
www.facebookmarketingdevelopers.com/accelerator
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<script>
fbq('track', ’<conversion-pixel-id>’, { value: 123, currency: ‘USD’ });
</script>
Conversion Pixel
<script>
wi...
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Facebook廣告行銷致勝之道

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確保您的廣告行銷大成功,你需要做到發送100%正確的訊號

(from Facebook廣告行銷研討會 2016-02 台北)

demoshop sample:
https://github.com/liyu1981/demoshop-msite
https://github.com/liyu1981/demoshop-ios

Publicado en: Marketing
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Facebook廣告行銷致勝之道

  1. 1. 1 YU LI SOLUTIONS ENGINEER APAC
  2. 2. 2 01 02 03 Facebook
  3. 3. 3 Facebook Pixel / Standard Events App Events
  4. 4. 4Facebook FacebookFacebook
  5. 5. 5 100%
  6. 6. 6 100% Facebook FacebookFacebook Facebook FacebookFacebook Facebook
  7. 7. 7Facebook FACEBOOK PIXEL APP EVENTSSTANDARD EVENTS
  8. 8. 8 Pixel
  9. 9. 9 <!-- Facebook Pixel Code --> <script> !function(f,b,e,v,n,t,s){if(f.fbq)return;n=f.fbq=function(){n.callMethod? n.callMethod.apply(n,arguments):n.queue.push(arguments)};if(!f._fbq)f._fbq=n; n.push=n;n.loaded=!0;n.version='2.0';n.queue=[];t=b.createElement(e);t.async=!0; t.src=v;s=b.getElementsByTagName(e)[0];s.parentNode.insertBefore(t,s)}(window, document,'script','//connect.facebook.net/en_US/fbevents.js'); // Insert Your Facebook Pixel ID below. fbq('init', '<FB_PIXEL_ID>'); fbq('track', 'PageView'); </script> <!-- Insert Your Facebook Pixel ID below. --> <noscript><img height="1" width="1" style="display:none" src="https://www.facebook.com/tr?id=<FB_PIXEL_ID>&ev=PageView&noscript=1" /></noscript> <!-- End Facebook Pixel Code --> fbq object pixel ID Standard Event Static pixel
  10. 10. 10 Facebook Pixel https://developers.facebook.com/docs/marketing-api/facebook-pixel/ Standard Events https://developers.facebook.com/docs/marketing-api/facebook-pixel/#standardevents Pixel Helper https://developers.facebook.com/docs/facebook-pixel/pixel-helper Demo Time
  11. 11. 11 App Events
  12. 12. 12
  13. 13. 13 Facebook SDK for iOS/Android https://developers.facebook.com/docs/ios/getting-started https://developers.facebook.com/docs/android/getting-started Facebook App Events https://developers.facebook.com/docs/app-events Standard Events https://developers.facebook.com/docs/marketing-api/facebook-pixel/#standardevents App Events Helper https://www.facebook.com/analytics/<your app id>, go Events -> Most Recent https://developers.facebook.com/tools/app-ads-helper/ Demo Time
  14. 14. 14Facebook C C A0% 1 B
  15. 15. 15 FACEBOOK SOLUTIONS+ENGINEERING www.facebookmarketingdevelopers.com/accelerator
  16. 16. 16 <script> fbq('track', ’<conversion-pixel-id>’, { value: 123, currency: ‘USD’ }); </script> Conversion Pixel <script> window._fbq(['track', ’<conversion-pixel-id>’, { value: 123, currency: ‘USD’ }]); </script> Caution: 2016-Q2 Facebook Standard Events

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