1. The document discusses Facebook Pixel and App Events for tracking user activity on websites and mobile apps. It provides documentation links and examples of how to implement Facebook Pixel and App Events using code snippets. 2. Implementation instructions are given for both Facebook Pixel for tracking website activity and standard events, as well as Facebook App Events and standard events for tracking activity within mobile apps. 3. Code examples and documentation links are provided to demonstrate how to install tracking pixels and SDKs and measure standard events and custom events within both websites and mobile apps using Facebook analytics tools.

1. 1
YU LI
SOLUTIONS ENGINEER
APAC

2. 2
01
02
03
Facebook

3. 3
Facebook Pixel / Standard Events
App Events

4. 4Facebook
FacebookFacebook

5. 5
100%

6. 6
100%
Facebook
FacebookFacebook
Facebook
FacebookFacebook
Facebook

7. 7Facebook
FACEBOOK PIXEL APP EVENTSSTANDARD EVENTS

8. 8
Pixel

9. 9
<!-- Facebook Pixel Code -->
<script>
!function(f,b,e,v,n,t,s){if(f.fbq)return;n=f.fbq=function(){n.callMethod?
n.callMethod.apply(n,arguments):n.queue.push(arguments)};if(!f._fbq)f._fbq=n;
n.push=n;n.loaded=!0;n.version='2.0';n.queue=[];t=b.createElement(e);t.async=!0;
t.src=v;s=b.getElementsByTagName(e)[0];s.parentNode.insertBefore(t,s)}(window,
document,'script','//connect.facebook.net/en_US/fbevents.js');
// Insert Your Facebook Pixel ID below.
fbq('init', '<FB_PIXEL_ID>');
fbq('track', 'PageView');
</script>
<!-- Insert Your Facebook Pixel ID below. -->
<noscript><img height="1" width="1" style="display:none"
src="https://www.facebook.com/tr?id=<FB_PIXEL_ID>&ev=PageView&noscript=1"
/></noscript>
<!-- End Facebook Pixel Code -->
fbq object
pixel ID
Standard Event
Static pixel

10. 10
Facebook Pixel
https://developers.facebook.com/docs/marketing-api/facebook-pixel/
Standard Events
https://developers.facebook.com/docs/marketing-api/facebook-pixel/#standardevents
Pixel Helper
https://developers.facebook.com/docs/facebook-pixel/pixel-helper
Demo Time

11. 11
App Events

12. 12

13. 13
Facebook SDK for iOS/Android
https://developers.facebook.com/docs/ios/getting-started
https://developers.facebook.com/docs/android/getting-started
Facebook App Events
https://developers.facebook.com/docs/app-events
Standard Events
https://developers.facebook.com/docs/marketing-api/facebook-pixel/#standardevents
App Events Helper
https://www.facebook.com/analytics/<your app id>, go Events -> Most Recent
https://developers.facebook.com/tools/app-ads-helper/
Demo Time

14. 14Facebook
C C
A0% 1 B

15. 15
FACEBOOK SOLUTIONS+ENGINEERING
www.facebookmarketingdevelopers.com/accelerator

16. 16
<script>
fbq('track', ’<conversion-pixel-id>’, { value: 123, currency: ‘USD’ });
</script>
Conversion Pixel
<script>
window._fbq(['track', ’<conversion-pixel-id>’, { value: 123, currency: ‘USD’ }]);
</script>
Caution: 2016-Q2 Facebook Standard Events