1. Improve Your
Personal SEO
Liz Borod Wright, Adjunct Professor at Columbia Journalism
School
Strategic Social Media Workshop, Fall 2014

2. Have You Googled Yourself Lately?

3. Notice What Shows Up First?

4. Control What Shows Up…
• By making sure that you have optimized your
existing social media profiles…
• And possibly setting up even more social
media profiles…
• And consider setting up a website!

5. Look at #3 & #4: My Own Website

6. No Website? No Problem!
• It takes minutes to make a free one-page
website (also called a “splash page).
• About.me is a great, free tool for this and very
social media-friendly.

7. My About.me Page:
http://about.me/travelogged

8. Why Should You Have an About.me?
• It’s a FREE web page! More on the premium
version later…
• Show off your social media profiles
• Good for SEO – shows up high in searches
• Good for Personal Branding – you control
what others see
• If you don’t have a website to list in your
social media profiles, your About.me page
would be a good one to list!

9. Should You Upgrade for $48 a Year?
• Could be a nice, simple web page solution…
• Removes About.me branding
• Custom domain name
• Google anayltics

10. More Free Websites to Help Your SEO
• Flavors.me: similar to About.me
• Contently.com: Show off your published clips
portfolio
• Re.vu: a cross between LinkedIn and
About.me
Why not create one of each?

11. PS: Don’t Have Time to Google Yourself
or Your Business Constantly?
Set up a Google Alert!