2. HI.
I’M LIZZIE MALDONADO
Digital Strategist, Owned Media
The Starr Conspiracy
LIZONOMICS
resnarkable.com | Social Media Today | Business 2 Community
#DDSUM13
6. INSTAGRAM FACTS
No. 4: THINK LIKE AN EVANGELIST
Like a crusading journalist, pursue The Truth with
FOUNDED IN 2010
fervor. You have to believe in something passionately and
$1B ACQUISITION BY FACEBOOK IN 2012
feel compelled to tell everybody. Make your brand all
MORE THAN 35M SELFIES (OCT 13) an emotional
about changing the world and you’ll create
connection. You’ll also see demand increase.
#DDSUM13
10. No. 4: THINK LIKE AN EVANGELIST
TELL YOUR STORY
NUMBER 1
Like a crusading journalist, pursue The Truth with
fervor. You have to believe in something passionately and
NO SHAMELESS SELF-SELLING
feel compelled to tell everybody. Make your brand all
USE CULTURE WARRIORS AND EVANGELISTS
about changing the world and you’ll create an emotional
connection. NEEDalso see demand increase.
DON’T You’ll LOGOS
GO BEHIND THE SCENES
Give your audience something
they can’t find anywhere else.
#DDSUM13
19. No. 4: THINK LIKE AN EVANGELIST
HASHTAG IT RIGHT
NUMBER 2
Like a crusading journalist, pursue The Truth with
fervor. You have to believe in something passionately and
NO SPRAY-AND-PRAY HASHTAGGING
feel compelled to tell everybody. Make your brand all
DON’T USE STUPID and you’ll create an emotional
about changing the world HASHTAGS — #NOFILTER
connection. You’ll also IS OBVIOUSLY SPAM
#FOLLOWBACK see demand increase.
If you are going to create and
manage a hashtag, go big or go
home.
#DDSUM13
22. No. 4: THINK LIKE AN EVANGELIST
FOCUS ON DELIGHTING
NUMBER 3
Like a crusading journalist, pursue The Truth with
fervor. You have to believe in something passionately and
IF YOU MUST SHARE A PRODUCT PHOTO,
feel compelled to tell everybody. Make your brand all
MAKE IT AMAZING
about changing the world and you’ll create an emotional
connection. You’ll also see demand increase.
Delight, surprise, entertain, and
inform your audience with every post.
#DDSUM13
27. No. 4: THINK LIKE AN EVANGELIST
RESPECT THE PLATFORM
NUMBER 4
Like a crusading journalist, pursue The Truth with
fervor. You have to believe in something passionately and
NO BUYING FOLLOWERS
feel compelled to tell everybody. Make your brand all
DON’T INTERRUPT
about changing the world and you’ll create an emotional
connection. You’ll also see demand increase.
NO MEGAPHONES
Understand how users interact with
Instagram and respect their idea
of brand interaction.
#DDSUM13
28. NUMBER 5
No. 4: THINK LIKE AN YOUR
EVANGELIST
UNDERSTAND
BRAND journalist, pursue The Truth with
Like a crusading ARCHETYPE
fervor. You have to believe in something passionately and
feel compelled to tell everybody. Make your brand all
DON’T BE AFRAID TO TAKE A STANCE
about changing the world and you’ll create an emotional
KNOW YOUR AUDIENCE
connection. You’ll also see demand increase.
BE HUMAN, EVEN IF YOU’RE REPPING A BRAND
#DDSUM13
32. NUMBER 6
AIM FOR KILLER PHOTOS
LOTS OF BACKGROUND SPACE
29% MORE LIKES
SINGLE DOMINANT COLOR
17% MORE LIKES
HIGH LEVELS OF TEXTURE
79% MORE LIKES
DUCK FACE
1,112% MORE LIKES THAN REGULAR SELFIES
TRACKMAVEN
#DDSUM13
33. NUMBER 6
AIM FOR KILLER PHOTOS
EFFECTIVE
FILTERS
INEFFECTIVE
FILTERS
MAYFAIR
#NOFILTER
INKWELL
WALDEN
AMARO
LO-FI
WILLOW
SIERRA
EARLYBIRD
1977
BRANNAN
TOASTER
TRACKMAVEN
#DDSUM13
34. No. 4: THINK LIKE AN EVANGELIST
ENABLE ADVOCATES
NUMBER 7
Like a crusading journalist, pursue The Truth with
fervor. You have to believe in something passionately and
USE CONTESTS TO ATTRACT/ENGAGE FOLLOWERS
feel compelled to tell everybody. Make your brand all
ALWAYS USE RELEVANT you’ll create
about changing the world and HASHTAGS an emotional
connection. You’ll also seeYOUR TARGET AUDIENCE
FIND AND FOLLOW demand increase.
Share your photos across all your
social platforms — content creation
should never happen in a vacuum.
#DDSUM13