"How To Sell Your Own Home" - a FSBO Bootcamp, teaches Massachusetts consumers how to take control of the real estate transaction, saving thousands of dollars in real estate commissions. This is Part 1 of 3.

1. How To Sell Your Own Home
Presented by:
Liz Provo, Mass Marketing Resources
Copyright 2012

2. About Today’s Workshop
 About Liz Provo & Mass Marketing Resources
 About our company, Massachusetts 4 Sale By
Owner
 Workshop Overview (10 – 12:30)
 Pt. 1: Preparing your home
 5 min. Break
 Pt. 2: Marketing your home
 Pt. 3: Making the sale (legal)
Cell Phones
 Drawing & Q & A Off Please!
Massachusetts 4 Sale By Owner – Copyright 2011
Presented by: Liz Provo
www.MA4salebyowner.com

3. Selling By Owner Works
Single Family Multi Family New Construction
Springfield Chicopee Easthampton
In all price ranges, any location, all kinds of property!
Massachusetts 4 Sale By Owner – Copyright 2011
Presented by: Liz Provo
www.MA4salebyowner.com

4. Part 1
Preparing your home for the market
Massachusetts 4 Sale By Owner – Copyright 2011
Presented by: Liz Provo
www.MA4salebyowner.com

5. Selling “by owner” is about Saving
Time, Money and Your Sanity
 It’s Smart:
 Save thousands of dollars
 Be more competitive in a buyer’s market
 Control the sales transaction
 It’s Convenient:
 Take on or off the market at will
 Schedule showings at your convenience
It’s
 It’s Less Stress:
Easy!  Know who’s in your home; no lockbox
 Kids and pets not displaced
 Don’t have to be show-ready “just in case”
Massachusetts 4 Sale By Owner – Copyright 2011
Presented by: Liz Provo
www.MA4salebyowner.com

6. What About The Work?
With Agent Without Agent
 Seller prepares home  Seller prepares home
 Agent & seller liable  Seller liable
 Agent prepares listings  Seller prepares listings
 Agent pays to advertising  Seller pays to advertise
 Agent handles  Seller handles calls, showings,
calls, showings, negotiating negotiating
 Agent prepares P&S  Attorney prepares P&S
Massachusetts 4 Sale By Owner – Copyright 2011
Presented by: Liz Provo
www.MA4salebyowner.com

7. How Much Control Do You
Want To Maintain?
Duties & Cost Control
Full Full Owe, even if
Commission Marketing, for 5-6% 3- 6 mo.
m prep commission Commission contract
decide NOT
Agent Agent to sell
Discount Some
marketing &
3-4% Discount 3 – 6 mo. Same as
Agent form prep
commission
Agent contract above
By Owner You 1-3%
market, Lawye commission, By Owner Cancel
w/MLS 3, 6 or 12
r does forms or Zero anytime, you
w/MLS mo. contract
control
A la Carte 0 – 3%
Zero,
Negotiable
By
Advertise
Owner, no No contract
ANYWHERE
MLS
Massachusetts 4 Sale By Owner – Copyright 2011
Presented by: Liz Provo
www.MA4salebyowner.com

8. Worried That You Don’t Know
Enough?
 Agents aren’t attorneys
 MA agent license = 40 hours
of class time  Agents aren’t appraiser
 Average agent closes 12  Agents aren’t lenders
sides per year (NAR stat)
 Realtors (members of NAR)
are one of the only
professions that require
ethics training
TAKE
CONTROL!
Massachusetts 4 Sale By Owner – Copyright 2011
Presented by: Liz Provo
www.MA4salebyowner.com

9. Assemble Your Team
YOU FSBO
Expert
Stager Appraiser
Inspector Attorney
Massachusetts 4 Sale By Owner – Copyright 2011
Presented by: Liz Provo
www.MA4salebyowner.com

10. Educate Yourself About The Market
 What’s sold lately?
 Deed transfers: Online (Reg. of Deeds), Print (Business
West, Sunday Repub, etc
 Neighborhood activity: DOM (days on market), Sold,
Foreclosures
 What’s on the market?
 Realtor.com and MLS feeds
 FSBO websites (more later)
 Yard signs
 Make the rounds
 Visit open houses
 Listen, read, watch
Massachusetts 4 Sale By Owner – Copyright 2011
Presented by: Liz Provo
www.MA4salebyowner.com