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Clear, Bold Communication July 22, 2011
Lori L. Jacobwith ,[object Object]
Measurable: Helped organizations raise $120 million in last 11 years.
Impact: My work creates environments where people find ease and joy generating support for their mission.  2
3 Thousands of messages barrage us every single day.
4 How can you stand out?
Clear, Bold Communication 2 by 4 rule
6 Clear, Bold Communication
Clear, Bold Communication What do you want supporters to do?
Definition Development: The total process by which an organization increases public understanding of its mission…   ~ Source: AFP Fundraising Dictionary, (Association of Fundraising Professionals)
The Secret to Fundraising: 	Clear, Bold Communication Telling Your Story - Intro Asking – Take Action Maximize Relationships – Stay Relevant Managing Data
The Secret to Fundraising: 	Clear, Bold Communication Telling Your Story - Intro Asking – Take Action Maximize Relationships – Stay Relevant Managing Data
Communication 46% of supporters  stop supporting  for reasons connected to “a failure to communicate.”   ~ Penelope Burk & Cygnus Applied Research
Communication The most overlooked & important component by most organizations.
Clear, Bold Communication Do this in pairs: ,[object Object]
You may use up to 3 sentences.,[object Object]
Clear, Bold Communication Clear Adjective 1. free from doubt or confusion 2. certain in the mind; sure 3. easy to see or hear; distinct  4. evident or obvious Collins Essential English Dictionary 2nd Edition 2006 © HarperCollins Publishers 2004, 2006
Clear, Bold Communication Bold Adjective 1. courageous, confident, and fearless  2. immodest  3. standing out distinctly; conspicuous Collins Essential English Dictionary 2nd Edition 2006 © HarperCollins Publishers 2004, 2006
Clear, Bold Communication Think outside the box
Words Create Experiences
Clear, Bold Communication Use this clear value statement & introduce again: [different partner] “We are (who?).  We specialize in working with (whom?)  We help them (to do what?)."
Support for charitable organizations In 2010, $290.89 billion was contributed to charities in the United States.* Breakdown of charitable giving: ,[object Object]
 14% from foundations
 81% from individuals (includes bequests)							*Source : Giving USA, June2011
Three Toxic Myths of Scarcity There’s never enough.
Three Toxic Myths of Scarcity More is better.
Three Toxic Myths of Scarcity That’s just the way it is.
Sharing Your Mission Powerfully Listen. Connect with your community where they are.  Allow your community to spread your messages.
Storytelling The story provides the argument, the logical rationale for others to provide support
Storytelling Format What was life like before… What happened? ,[object Object],[object Object]
Six Word Stories
Clear, Bold Communication “A story is a way to say something that can’t be said any other way.”~ Flannery O’Connor
NEED exists when something is missing
Clear, Bold Communication Why is it important for you to exist?
What is your role?  ,[object Object]
 Ambassador
Stakeholder
 Engaged leadership ,[object Object]

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Lori Jacobwith AAFCP Keynote Clear Bold Communication July2011