4. Explosive growth on all platforms
Rapidly growing number of players
Monthly Unique Players
225m
Mobile
108m
Facebook/ Web
21m
March
2012
March
2013
August
2013
5. Top Apps in the US (iPhone, August)
MARKET
PENETRATION
Source: Onavo Insights
36. Freemium
Our games are Free to Play, for everyone,
everywhere
4 categories of virtual goods (next slides)
The Design Vision is that the player can
complete the game without paying
~70% of players at the last level in Candy
Crush Saga mobile have never made a
payment!
91. What have we changed?
- Localized language and social
graph (Not culture)
- Candy Crush = universal gameplay
- Nothing else…we believe that
fantastic games have universal
appeal
105. Evergreen: Characteristics
- Healthy mix of Skill and Chance
- Healthy mix of simplicity
(accessible) and complexity
(depth)
- “I’ll play just one more time”
FB enables cross-platform viral user acqusition. Say that your friend is playing a x-platform game on the pc/mac. They send some coins to you. When you log to FB at your mobile device and check your notifications you see…If you do not have the app -> App Store. Othervise straight to the App. (This works the other way around as well)