Presented at Documentary Edge, Doc Lab New Zealand, Summer 2012: Building communities through narrative design, transmedia, and cross-media

1. Building Community:
Transmedia Storytelling

2. What is a community?
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3. Action
Communities of Practice
Identity
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4. Why build a community?
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5. Transmedia
technique of extending a core story
across multiple platforms and formats
through
coordination strategy
integration design/architecture
immersion content
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6. Transmedia Activism
Framework for strategy to
-Create social impact
-Raise awareness
-Influence perception
through storytelling by
decentralized authors who
share assets + create entry points
into issues and solutions
across multiple forms of media
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7. Using Transmedia to Create Social Impact
Actionable Content
Issue Awareness  Engagement  Action  Change
Story Universe
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8. Why is This Important?
“By collectivizing ownership of narrative,
transmedia breaks down the “us” and “them”
It is no longer “you” supporting ”our” work to help
“them.” Rather, it is all of us working together to
meet and overcome a challenge”
--David Jammy
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9. Why is This Important?
+ How to Tell a Story
+ How to Tell a Story Together
+ How to Tell a Story of a System, of Complexity
+ How to Tell a Story that is
++ an Element of Change
++ a Predicate for a Movement
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10. Why is This Important?
+ Engagement + Participation
+ Entry Points
+ Immersion + Shared Experience
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11. Why is This Important?
Story Building
+ Co-Creation
+ Co-Production
+ Collaboration
+ Multiple (Diverse) Perspective
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12. How to build a community?
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13. Think of...
Transmedia Storytelling | Choreography
Transmedia Storytelling | Symphony
Transmedia Storytelling | Team Sport
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14. Essential Elements
Story:
Bringing out direction, character, culture, energy, cohesion
Social Action
Voice
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15. Every movement needs:
+ cohesive narrative
+ shared goals
+ common identity
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16. Narrative + Social Action
Assessing Your Social Change Model
+ Respect
+ Relevance
+ Resonance
Full model available at http://www.slideshare.net/lksriv/the-3-rs-co
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17. What I Look for in Transmedia Activism Projects
+ It has at its core the use of local voice, in direct
partnership with the platform creators, aiming at
community-centered participation.
+ It uses its platform to move beyond awareness, to
connect audiences and change agents to commit to a
particular worldview, advocacy or action, by using these
local stories and art.
+Uses a number of platforms that are culturally
appropriate to cross borders to foster transformation.
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18. Things to think about...
+ Fragmented distribution
+ Personal storytelling
+ Individualized consumption/personalization
+ Self-interest
+ Auteurship
vs.
+ Shared experience
+ Collaboration
+ Humanism/Community-centered design
+ Multiple perspectives
+ Local voice
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19. Lina Srivastava
http://linasrivastava.com
info@linasrivastava.com
@lksriv
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