MBA570 Class 6 Presentation

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MBA/570
Sustainable Customer Relationships
November / December 2008

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Agenda
Housekeeping

Pepsi challenge

Classic Airlines Presentations

Classic Airlines Discussion

Name that tune

Class review

MBA / 570 SUSTAINABLE CUSTOMER RELATIONSHIPS NOV / DEC 2008

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Housekeeping
Week 5 Papers

Week 6 Papers – email or hard copy

llinn@email.phoenix.edu

See CRM in action

www.salesforce.com/demos

MBA / 570 SUSTAINABLE CUSTOMER RELATIONSHIPS NOV / DEC 2008

4. The Pepsi
Challenge

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The Pepsi Challenge
If people like the taste of Pepsi better, why do they

drink Coke?
If people like Dunkin’ Donuts coffee better why do

they drink Starbucks?

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The Pepsi Challenge
fMRI Give us a clue
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When people know the

brand they are drinking,
they prefer Coca Cola
Impact shown in the pre-

frontal cortex

9. Presentations

10. Classic Airlines
Problem Solution
Discussion

11. Name That Tune

18. Comprehensive
Class Review:
Week 1

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20. Bear in mind that brains and learning,
like muscle and physical skill, are
articles of commerce. They are bought
and sold. You can hire them by the year
or by the hour.
The only thing in the world not for sale
is character.
- Antonin Scalia