marketing 571 class presentation Summer/Fall 2009

1. Marketing 571, Class 2
August / July 2009
Lawrence Linn
Friday, September 11, 2009

2. Why Marketing?
Friday, September 11, 2009

3. Friday, September 11, 2009

4. Friday, September 11, 2009

5. discuss How is marketing management
both an art and a science?
Friday, September 11, 2009

6. Class Policies
• Miss one class – lose (5) participation points
• Second missed class – auto-drop
• Learning teams, APA format
• Late penalty 10% per day
Friday, September 11, 2009

7. Class Policies
• Miss one class – lose (5) participation points
• Second missed class – auto-drop
• Learning teams, APA format
• Late penalty 10% per day
• Syllabus posted in forums is guiding document
Friday, September 11, 2009

8. classic air sol’n (wk3)
23
product offering (wk2)
channel & pricing (wk4)
5
5
classic air (wk1)
7 communications (wk5)
10
participation
30
launch plan (wk6)
20
Friday, September 11, 2009

9. What are we going to learn?
Friday, September 11, 2009

10. How to identify markets & consumers
How to segment markets
How & why consumers buy
Developing new products
Marketing across channels
How internet marketing works
How to write a marketing plan
How to think like a marketer
Friday, September 11, 2009

11. Friday, September 11, 2009

12. Presentation Skills
Friday, September 11, 2009

13. Learning team formation
Friday, September 11, 2009

14. www.surveymonkey.com
1. Register one account per team
2. Develop online survey
3. Post link to survey in LT forum
4. Answer other groups surveys
Friday, September 11, 2009

15. Friday, September 11, 2009

16. Friday, September 11, 2009

17. Friday, September 11, 2009

18. Friday, September 11, 2009

19. Does Marketing Create
Needs or Satisfy Needs?
Friday, September 11, 2009

20. debate Does Marketing Create
Needs or Satisfy Needs?
Friday, September 11, 2009

21. Topic
Scanning the
Macro Environment
Friday, September 11, 2009

22. Technological Obsolescence
Friday, September 11, 2009

23. Re gul ator y forces
Friday, September 11, 2009

24. interact The 4P’s
Friday, September 11, 2009

25. Quiz
10
1
2
3
4
5
6
7
8
9
Which one is not part of the 4Pʼs marketing mix
model?
A: Promotion B: Price
C: Publicity D: Place
Friday, September 11, 2009

26. Quiz
C: Publicity
Product is the fourth P
Publicity is considered to be a
component of promotion
Friday, September 11, 2009

27. interact
describe your business in
one sentence
Friday, September 11, 2009

28. Topic marketing
myopia
Friday, September 11, 2009

29. “ Define your business
by customer needs,
not products
“
Friday, September 11, 2009

30. TV
DVD
We provide Web
entertainment Games
We make movies
Friday, September 11, 2009

31. interact
describe your business in
one sentence
Friday, September 11, 2009

32. Friday, September 11, 2009

33. Project Gino
• Real life marketing project
• Market a cookbook
• Will develop throughout course
• Class brainstorms
• Instructor implements
• Project ethics check
Friday, September 11, 2009

34. Project Gino
• Book is published
• Limited sales, limited launch ~ 2006
• Web site http://gin0bambin0.food.officelive.com/
• Amazon listing
• Extremely limited budget
• Q&A
Friday, September 11, 2009

35. Brainstorm starting points in LT
You have 5 minutes
Post ideas to:
http://projectgino.posterous.com/
comments section, first post
Friday, September 11, 2009

36. interact Brainstorm starting points in LT
You have 5 minutes
Post ideas to:
http://projectgino.posterous.com/
comments section, first post
Friday, September 11, 2009

37. Friday, September 11, 2009

38. What can I use at work tomorrow?
Twitter for research
Twistori
Visible Tweets
Friday, September 11, 2009