3. We represent: SARA LEE´S SALES TEAM Lluis Pallardó María del Canto We need 3 minutes of your time…
4. TODAY´S MENU: Who are we? What do we sell? Why does everybody like us? Buddy! Keep this in mind!
5. WHO ARE WE? - Founded in Illinois (1939) - Headquarters in Utrecht OPERATIONS in over 40 countries! 40.000 EMPLOYEES WORLDWIDE!!! PRODUCTS in over 180 countries!
6. CHRONOLOGY 1939 CONSOLIDATED FOODS CORPORATION ACQUISITION OF KITCHENS OF SARA LEE 1956 1985 ADOPTION OF SARA LEE AS THE CORP. NAME
7. IT GOES ON… NEW ORIENTATION: DIVESTITURE AND FOCUS ON CORE BUSINESS ACCEPTANCE OF BINDING OFFER BY UNILEVER TO SELL: Bodycare European detergents Food Beverages 2005 2008
12. SUMMARY Our company, Sara Lee is an American global consumer-goods company. We sell our products in over 180 countries. Our business is brands, although… We are now specially focused on food and beverage. Some of our more known brands are: Marcilla, Bimbo and Hornimans.
13. CONCLUSIONS Our company Sara Lee has a 70-year long experience in the branding business. Our strength lies in our expertise and in our dynamic branding system. We take great care in the fact that our brands represent high quality and great value for millions of consumers around the world who use our products every day.
14. Do you have any questions? Well, SORRY! We are not allowed to talk…
