2. The Brief
As designer I am required to create interest and to increase the
visitor numbers to the Andrew Carnegie Birth Place museum. The
museum is an interesting place to visit however, many people
associated museums as old fashioned and a boring place to be.
They need to see that it is fresh, exciting and that there is lots to see
and do. This will be done by having the target audience as the
parents of the children and by:
Devising a marketing plan for a gallery or museum
A3 folder down to A5 finished size full colour leaflet
Invitation to specific events
Promotional material – pen, pencils, mugs
Prepare a “PECHA KUCHA” style presentation
3. Aims and Objectives
Aims of Practical Assignments:
Promote the museum as a fun and interesting place to be
To advertise their services to their target audience
Information Sources to be used:
Internet (primary source)
Research other styles of PECHA KUCHA style presentations
Research important events
Research businesses that will produce the promotional material designs
The Andrew Carnegie Birth Place Museum
Knowledge/Skills wishing to be gained:
Interesting facts and important events that will feature within the Andrew Carnegie Birth
Place Museum
Extended experience in the above Adobe/Microsoft programs
Managing a project
Meeting deadlines
Materials/Resources to be used:
High Spec computer with speakers, a scanner and a printer
Adobe Photoshop
Adobe Illustrator
Microsoft Powerpoint
19. Evaluation
Strengths
Speaking with my client
Managing a project
Learning more information about the Museum
Meeting the aims and the objectives of the brief
Weaknesses
Managing to stick to deadlines