1. Leah M. Cooper
Professional Portfolio
Specializing in Marketing Communications
& Brand Development
574.299.0915 (h)
574.299.3421 (c)
lmcooper04@yahoo.com
LinkedIn Profile: http://www.linkedin.com/in/lmcooper
Contents
• Curriculum Vitae
• Catalogs
• Brochures
• Newsletters
• E-Communications
• Web Site Management
• Web-Based Media
• Public Relations & Brand Leadership
• Non-Profit Design
• Proposal Development & Management
• Other

2. Curriculum Vitae
Experience
Creative and technical multi-disciplined
communications professional with over 10
years of marketing, brand development and
writing experience within the
manufacturing, life science and environmental
fields.
Niche
Helping companies focus on lean marketing
solutions and sustainable brand communication
through green initiatives.
Education
University of Dayton (OH)
Bachelor of Arts, English
Technical Skills
Content development & management
Creative & technical writing
Proposal management, development & support
AP, Chicago Manual, APA, MLA
Adobe Creative Suite (CS2 and CS3)
Microsoft Office Suite
Microsoft Visio
HTML
SEO/SEM/ROI
Leah M. Cooper/Portfolio/2009

3. Catalogs
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The JFNew Catalog has been a staple in the
way they communicate to clients about their
mission, values and services provided.
Started in 1998, the catalog has undergone a
tremendous metamorphosis, beginning
originally as a small, black and white
magazine which promoted native plants.
As the catalog gained popularity among
readers, the content, design and focus shifted
to include educational components of native
plant restoration. In 2009, the JFNew catalog
was elevated to even greater heights as
JFNew sought to reduce the environmental
footprint of this cherished piece through
sustainable paper and printing choices.
Working alongside a professional design
firm, I led the conception and completion of
the ‘07, ‘08 and ’09 JFNew Resource Catalog.
The 2009 edition was recently awarded the
Zweig White 2009 Marketing Excellence
Award , which recognizes outstanding and
effective marketing in the
architecture, engineering, construction, and
environmental consulting industry.
Leah M. Cooper/Portfolio/2009

4. Brochures
In 2007, JFNew looked to refocus their
brand, promoting the newly incepted tagline
Full-Service Ecological Solutions™. One of my
responsibilities was to take JFNew’s 32
existing application sheets and pare them
down to six full-color, four-page brochures
which focused on JFNew’s core services, or
turnkey solutions. As a result, a new brand
position storyline had to be created in order
to define what being a full-service company
means to the client from a value proposition
standpoint.
This extensive project took nearly 10 months
to complete as each brochure was written
under the editorial direction of our science
team. Much of the information included in
the brochures required factual research and
data collection, coordination of photography
and case study sampling.
Leah M. Cooper/Portfolio/2009

5. Newsletters
Another vehicle JFNew found to be an
effective way to reach our readers was
through their bi-annual newsletter. At the
beginning of 2008, I started working with an
FSC certified printer out of St. Louis who
could not only print this piece more
sustainably through the use of wind
power, but also print this piece for 50% less
cost than our previous printing vendor.
Acting as direct project manager, I was
responsible for editorial
content, layout, design, vendor management
and overall project scheduling.
Leah M. Cooper/Portfolio/2009

6. E-Communications
At the beginning of 2008, the JFNew Marketing
Team completed a cost-comparative analysis on
paper and postage usage, and we realized quickly
that we needed to run leaner in these areas. One
effective solution to reducing paper, postage and
cost was through adding an E -Communications
module to our marketing strategy. Additionally, we
were able to communicate more effectively with
more clients through electronic communication.
I spear-headed the electronic communications
program through web-based technologies such as
targeted email campaigns (i.e.
MailChimp, Constant Contact), e-newsletters and
e-announcements.
The savings of the E-Communications program
quickly added up, leading to reduced paper usage
by 50%, and bottom-line savings of over 33% in
printing and postage costs.
Leah M. Cooper/Portfolio/2009

7. Web Site Management
Managed overall web site content and design
in accordance to corporate branding policies
and procedures.
Assessed SEO/SEM analytical reporting and
statistics, measuring monthly visitor flow (i.e.
unique's, entry/exit pages, page
depth, average time spent, top
downloads, etc.).
Led internal design and development of
corporate Intranet site, and created an
internal forum where ideas and information
could be easily exchanged among peers.
Leah M. Cooper/Portfolio/2009

8. Web-Based Media
In January 2008, JFNew implemented the use of
web-based media venues to include a corporate
video and a series of webinar workshops.
The corporate video was filmed on location at
the JFNew Native Plant Nursery during the
summer of 2007, and highlights JFNew’s overall
experience as the Midwest industry leader in
full-service ecological solutions. Click here to
view this five minute video.
Additionally, JFNew hosted four educational-
based workshops which could be accessed
directly online. Because JFNew wanted the
audience to interact with the presenters, a real-
time question and answer session was available
during the webinar. When polled, most audience
viewers found this “live” format more valuable
over a prerecorded session.
Working alongside a professional film
production crew, I provided project
management oversight, vendor
coordination, voice-over talent selection, and
script writing and editing on both of these very
unique projects to JFNew.
Leah M. Cooper/Portfolio/2009

9. Public Relations & Brand
Leadership
Led technical leadership positioning by
identifying and executing 12+ published
technical articles and 50+ speaking and
presentational engagements.
Coordinated internal and external public
relation activities including writing and
distributing over 100 press releases and 12
media interviews.
Authored and submitted 5 project-related
award applications to U.S. EPA Conservation
and Native Landscaping Award program;
JFNew received direct commendation on 3 of
5 project nominations.
Co-wrote Edward Lowe Foundation
application for “Top 50 Indiana Companies to
Watch” which JFNew was subsequently
awarded in 2008.
Leah M. Cooper/Portfolio/2009

10. Non-Profit Design
JFNew takes seriously their
commitment to educate the public
about the importance of a healthy
environment. Often JFNew was asked
to provide educational posters and
banners to non-profit organizations.
These were among some of my
favorite projects as I often was given
creative independence in terms of
content and design.
Leah M. Cooper/Portfolio/2009

11. Proposal Development &
Management
Supported RFP/RFQ preparation, review and
submittal, as well as statement of
qualifications leading to over $1.2 million in
signed contracts.
Tracked weekly proposed and signed
contracts, ensuring smart revenue growth
achievement.
Managed grant research and application
process for non-profit and for-profit
organizations; funding often sought from
high-level grantors such as
USFWS, USDA, EPA, NOAA, NFWF, etc.
Leah M. Cooper/Portfolio/2009

12. Other Portfolio Highlights
Zimmer, Inc.
Provided technical writing, research
and analyst expertise for
development of all software system
validation-related documents such as
risk analysis and acceptance
criteria, requirement
specifications, protocols, reports, doc
umentation, training
materials, templates and guidelines.
Whirlpool Corporation
Created and designed consumer-
friendly product manuals, brochures
and reference guides.
Participated in project-related safety
audits and validation, as well as
product safety consumer
testing, making sure project
specifications adhered to Robust
Design and BMP rules.
Leah M. Cooper/Portfolio/2009