1. By: Ravon Lingard, Louis Miller,
Sherif El Sherif,
Ankita Kanakadandila

2. Our Mission Statement
At Umami, we do what we do because
healthy food is the essence of our being
and we have a passion for making it.
Healthy food is a right, not a luxury, and
we wish to educate children on its
importance

3. Objectives
To maintain the profitability of our
business while increasing health-
consciousness—particularity in
nutrition—for elementary school
children in St Louis
To establish a healthy profit and
enable the expansion of the Umami
brand

4. What We do?
• Fast-Casual Dining
• Specialize in
Japanese Ramen
Noodles
• Customizability
3 Kinds of
Grain
4 Soups and
Sauces
Toppings
Rice ($4) Miso Based
Soup (Free)
Hard boiled and Raw Eggs
(Free)
Tokyo Wavy
Noodle ($6)
Soy Sauce
Based Soup
(Free)
Marinated Beef (Add $1.50)
Seasonal
Noodle
($6.50)
Clear Soup
(Free)
Seasonal Vegetables
(Carrots, Pumpkin, Squash,
Peas) (Add $1)
Seasonal Soup
($1.00)
Roasted garlic or pepper
flakes (Free)
Corn or grilled onions (Add
$.25 for either)

5. Economic Viability?
• Estimate sale of 3,400 meals a month
($7.50 a meal)
• Gross profit margin of 25% ($70,780)

6. Demand
• Who are our Customers?
• Who are our Competitors?
• Why Invest?
??
?? ?
?

7. The Obesity Epidemic
• A third of Americans under age 19 are
obese
• Over 150,000 minors have type 2 diabetes

8. Framing the Issue

9. We will close the doors once a month
to travel to schools to educate low
income kids about healthy eating and
offer them free healthy options.
Our Solution?

10. Umami’s 10 Year Plan

11. How will we be successful?
Our Mission
Our Business
Our Economic
Viability
Our Social
Enterprise

12. Work Cited
• http://recycledinc.wordpress.com/2010/07/0
5/moms-and-tots-arts-crafts-session-31st-july-
2010/
• http://www.bloglet.com/how-to-encourage-
and-improve-kids-drawing-activities/
• http://www.rantlifestyle.com/2014/01/07/20-
lesser-known-fast-food-joints-youre-missing/