Resume 2016

1. LISA Y. HENKEL
10988 W Dumbarton Circle
Littleton, CO 80127
303.619.7497
lmyhenkel@gmail.com
www.linkedin.com/in/lisayhenkel
Sales & Marketing
Operations Professional
offering over 30 years of
combining sales and
marketing needs with
technology.
Expertise includes team
management, exploring
and implementing new
technologies, global
implementations and fiscal
control.
BS Degree in MIS and
Marketing, MBA Degree
with Finance emphasis.
Expertise
 CRM / Sales Force
Automation
o Salesforce.com
o Sales sellingtools
 Marketing Automation
o Demand generation
 Product
Commercialization
 Marketing Consulting
 Strategic Planning
 Market Research
 Team Development /
Management
 Business Intelligence
 Product Data Services
 Packaging/ Bar Coding
 Expense Management
 MSOffice Suite
o Word, Excel,
PowerPoint, Access
o MS Project
o Visio
o MapPoint
 OracleERP
o Trade Management
Sales and Marketing Operations
Matching Sales, Marketing & Customer Needs with Technology
 Sales Operations Expertise: Extensive work wi th sales forces to understand thei r
dai ly operations and implementing tools to manage consistent messages, i mprove
effi ci enci es, and most i mportantl y, grow sal es.
 Marketing Operations Expertise: Improvi ng the l i nk between al l channel
partners, sales and marketing through CRM, Demand Generation, eCommerce and
Marketi ng Automati on.
 Project Management Expertise : Proven abi l i ty to manage mul ti pl e compl ex
projects si mul taneousl y, from i ncepti on (requi rements gatheri ng, research)
through i mplementation (design, develop, test, and implementation/training) and
post i mprovements .
 Global Experience: Heari ng the needs of gl obal partners and matchi ng them to
corporate goal s for central i zed data.
Experience
GATES CORPORATION — Denver, CO July 1984 - Present
A global manufacturer of advanced power transmission and fluid-transfer solutions
serving the automotive, transportation, agriculture, energy, and household products
industries with more than 15,000 employees worldwide.
Marketing Activation
 Define and implement Marketing campaigns in alignmentof Strategic Initiatives.
 Increasepresence in social media.
 Strengthen the brand with current and future customers.
 Improve the count and quality of videos offered for trainingand in social media.
End Market Development
 Created and implemented a measureableand sustainableprogramto broaden sales
exposure into new market segments, which generated over $5 million in 18 months.
 Managed global programimplementation.
 Managed Market Research function to create personas of decision makers and influencers
in chosen markets.
CRM
 Implemented salesforce.comglobally.
 Defined model measuringthe strength of the pipeline;implemented globally.
 Improved the adoption of the CRM growingthe average opportunities per sales person 33%.
 Implemented Marketing and CaseManagement (Customer Service) in selected regions.
 Recommended via White Paper an ideal future to improve the global footprintof the CRM
strategy and the tool to implement it.
Global Consultant
 Consulted on international affiliate’s productcommercialization processes for overall line
improvement and catalogdevelopment, includingBrazil and India.
 Defined sales improvements and their measurements usingCRM tool for China.
 Global Data Standardization TeamMember includingItem, Customer and Business
IntelligenceStandardization.

2. Lisa Y. Henkel (continued)
Product Data Services
 Directed a Data Services Team for internal useand as a profitcenter externally,including
the creation and implementation of the business plan. TheCatalogteam won awards
annually with the industry’s most reputable e-catalog,web catalogand paper catalogs.
 Develop and implement pricingresearch and strategies. Lead negotiator for priceactions at
key customers.
 Other projects: Printon Demand Global ImageRepository
Business Intelligence Global Catalog
Controller / Sales Operations
 Strategic planning
 Annual budgeting and monthly forecasting
Product Marketing
 Product Marketing Manager of the division’s mostprofitableproductlines,with gross sales
of $80 million,and over 10,000 SKUs.
 Project leader of a highly successful productcommercialization projectearning$1+million
revenues generating 55% profit; increasingfrom0% to over 18% market sharein 2 seasons.
Packaging Project Manager
 Implemented bar code process through 14 North American Plants and DCs;developed scan-
to-stock processes.
 Industry spokesperson to educate key levels of distribution on the benefits and uses of bar
coding.
Data Mining / Market Analysis
 Market Research Analyst
UNIVERSITY OF COLORADO — Denver, CO August 2015 - Present
A public research university with multiple campuses serving Colorado, the nation, and the
world through leadership in high-quality education and professional training, public
service, advancing research and knowledge, and state-of-the-art health care.
Adjunct Professor – Customer Relationship Management
 Developed and delivered a new courseto Marketing and IT students called Customer
Relationship Management (Fall semesters only).
Education:
UNIVERSITY OF COLORADO — Denver, CO 1989
MBA with Finance Concentration
SYRACUSE UNIVERSITY — Syracuse, NY 1983
BS in Marketing & Management Information Systems (dual degree)
NORTHWOOD UNIVERSITY – Detroit, MI
AAP Certification (Automotive Aftermarket Professional)
Other Activities:
Automotive Technology Council,Chairperson,2013-2015;Board,2010-2016;Chairman,2014-2015.
Gates Women’s InitiativeSteeringCommittee
Gates Fire Brigade
Dakota Ridge Instrumental Music Boosters,President, 2013-2015
Boy Scout Troop 640, Treasurer,2010-2013